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A detailed study on green marketing
1. Green Marketing
A project submitted for the partial fulfillment for internal
assessment in the subject.
Term Project
(Bachelor of Business Administration)
Semester - III
Name of Student
Yash Kewlani
Supervised By
Dr. Gazala Y Ashraf
Assistant Professor
Amity University Chhattisgarh
2. Preface
As a part of BBA curriculum and in order to gain practical knowledge in the field
of management, we are required to make a report on any of the various research
topics under any field of management, so my topic of project research is “Green
marketing”. The basic objective behind doing this project report is to get
knowledge about the various factors that influence the commitment level of an
employee and to suggest some ways through which the commitment level of
employees can be enhanced.
In this project report, I have tried to include basic concept of the organizational
commitment, its types and all such relevant concepts. The facts and figures
gathered for the research work and their analysis has also been included.
Doing this project helped me to enhance my knowledge regarding the factors that
can influence the level of commitment of an employee in an organization. This
project also helped in learning facts about data collection, organization,
presentation and analysis.
3. Acknowledgement
Every work accomplished is a pleasure- a sense of satisfaction. However a number
of people always motivate, criticize and appreciate a work with their objective
ideas and opinions, hence I would like to use this opportunity to thank all, who
have directly or indirectly helped to accomplish this project.
I owe a great many thanks to a great many people who helped and supported me
for the completion of this project.
My deepest thanks to Dr. Gazala Y Ashraf, the guide of the project, for guiding
and correcting my various documents with attention and care. She has taken pain
to go through the project and make necessary corrections as and when needed.
I also express my thanks to Mrs. Shephali Mathur for mentoring the complete
project and extending a support.
I would also thank my institution and my faculty members without whom this
project would have been a distant reality. I also extend my heartfelt thanks to my
family and well-wishers.
YASH KEWLANI
4. A detailed study on GREEN MARKETING
Abstract - This paper will be discussing the green marketing and its
sustainability as well as the tools and marketing mix of green marketing.
The study done here is helped by many of research papers and aim is to
accomplisha term projectof our graduation program.
Introduction - Green marketing is the marketing of products that
are presumed to be environmentally preferable to others. Thus green
marketing incorporates a broad range of activities, including product
modification,changes to the productionprocess,sustainable packaging, as
well as modifying advertising, as well as modifying advertising. Yet defining
green marketing is not a simple task where several meanings intersect and
contradict each other; an example of this will be the existence of varying
social, environmental and retail definitions attached to this term. Other
similar terms used are environmental marketing and ecologicalmarketing.
Research Methodology
This research is based on the old and previous researches done by the
various authors and doctorates in the field and this projectis written by the
reference of the detailed study of the papers.
The current research paperis a conceptualstudy in to green marketing.
6. Grade College,
Dharwad,
Karnataka, India
faced by the
Indian
companies
and their
concern for
green
marketing to
tackle social
and
environmental
problem using
innovative
solutions
5 Green Marketing: A
Study of Consumers’
Buying Behavior in
Relation to Green
Products
Wong FuiYeng &
Rashad
Yazdanifard
Global Journal
of Management
and Business
Research: E
Marketing
Volume 15 Issue
5 Version 1.0
Year 2015
2015 This paper
will be
discussing the
green
marketing and
its
sustainability
as well as the
tools and
marketing mix
of green
marketing.
As environmental issues continue
to affect human activities, society
is now regards them with much
concern. Marketing managers
can use green marketing to earn
profits. In addition, green
marketing is able to preserve the
environment while satisfying
customers’ needs.
6 Green marketing The
case of Greece in
certified and
sustainably managed
timber products
Ioannis
Papadopoulos,
Glykeria
Karagouni,
Marios Trigkas
and Evanthia
Platogianni
Department of
Wood &
Furniture Design
and Technology,
Technological
and Educational
Institute of
Larissa,
Kardhitsa,
Greece
EuroMed
Journal of
Business Vol. 5
No. 2, 2010
2010 The purpose
of this paper is
to study the
possibility of
promoting
certified
timber coming
from
sustainable
managed
forests, in
order to
support Greek
enterprises
and the
institutions of
the Greek
timber sector
involved to
apply effective
green
marketing
methods and
policies.
The Greek enterprises of the
timber sector show a great
interest in the protection of
forests in the entire world against
illegal loggings and traditional
management. This big sensitivity
of Greek enterprises appears to
create favourable conditions for
the promotion of certified timber
that comes from sustainable
managed forests. Bigger
enterprises express relatively a
weaker interest in the protection
of forests.
7 AWARENESS OF
GREEN
MARKETING AND
ITS INFLUENCE ON
BUYING BEHAVIOR
OF CONSUMERS:
SPECIAL
Dr. Shruti P
Maheshwari
Assistant
Professor, Shri
Vaishnav
Institute of
Management,
AIMA Journal
of Management
& Research,
February 2014,
Volume 8
2014 This paper
also focuses on
the success of
efforts put by
marketers in
bringing green
brands
This study confirms the existence
of an environmental value-action
gap, a gap between consumers’
beliefs and behaviors over being
green. This paper has highlighted
various aspects of consumer
behavior and shown that
7. REFERENCE TO
MADHYA
PRADESH, INDIA
Indore, MP,
India
awareness in
consumer’s
mind. It
further
reviews
consumer
behavior and
impact of
marketing
communicatio
n to identify
how
consumers are
persuaded to
opt for
greener
products.
consumer preference for greener
goods could be influenced by
marketing. Products given
greater exposure will be more
likelyto sell in greater numbers.
Pro-environmental values are
more likelyto result in more pro-
environmental behavior when
values and beliefs are specific
enough, the green action aligns
with consumers’ subjective
interests, and product attributes
are positively perceived.
8 Green Marketing and
EMS -A report for the
Rural Industries
Research and
Development
Corporation
John Cary, Suku
Bhaskaran and
Michael Polonsky
Rural Industries
Research and
Development
Corporation.
Publication No.
04/175 Project
No. VUT-3A
2004 This project
investigates
the level of
consumer
demand for
food produced
according to
codes of
practice
ensuring
sustainable
use of natural
resources.
The development of store brands
of environmentally friendly
products relies on there being
sufficient consumer demand.
These products are typically
promoted in ways that might be
seen as positioning the goods as
premium products. Such
positioning may be difficult in
Australia given that existing
store brands are not presently
positioned as premium products,
although they may be in the
future.
9 GREEN Marketing V. Princy Metilda
M Com
(CA).,PGDCA,
MBA, M Phil.,
Assistant
Professor,
Department of
Commerce,
Nehru Arts &
Science College.
International
Journal of
Research and
Development - A
Management
Review
(IJRDMR)
2014 This paper
discusses how
businesses
have increased
their rate of
targeting
green
consumers,
those who are
concerned
about the
environment
and allow it to
affect their
purchasing
decisions.
this is the right time to select
“Green Marketing” globally. It
will come with drastic change in
the world of business if all
nations will make strict roles
because green marketing is
essential to save world from
pollution. From the business
point of view because a clever
marketer is one who not only
convinces the consumer, but also
involves the consumer in
marketing his product
10 Green Marketing –
Case studies of
companies
implementing towards
Green Revolution
Mrs.Sara ,
Research Scholar
, Dept of Mgt.
Studies , VELS
UNIVERSITY.
Mrs.G.Madhumit
a , Research
Scholar , Dept of
Mgt. Studies ,
MET
International
Journal of
Management
ISSN 2231-6779 /
2013 This
conceptual
study
discusses the
initiatives of
few selected
corporate
towards green
marketing in
Green marketing is a relatively
quite recent phenomenon and it
is growing awareness amongst
consumers and businesses about
minimizing the adverse impact
on the environment.
Enviornmental issues are given
more importance these days
.This paper helps us to know the
8. VELS
UNIVERSITY
India. This
paper
describes the
various
initiatives
introduced by
selected
companies for
promoting
green
marketing-
revolution
various practices made by
companies for promoting green
environment and also aimed at
transforming the consumer
minds and their perceptions
towards environment.
11 GREEN
MARKETING: -
NECESSITY AS
WELL AS
OPPORTUNITY FOR
INDUSTRIES IN
CURRENT ERA.
Dr. JuleeBanerji
Assistant
Professor
Amit Kumar
Dubey Research
Scholar,
Department of
Management
Birla Institute of
Technology,Mesr
a, Ranchi (Patna
Campus), India
IRACST –
International
Journal of
Commerce,
Business and
Management
(IJCBM), ISSN:
2319-2828 Vol.
03, No.05,
September 2014
2014 This paper
begins with an
introduction
about the
history of the
concept andit
further
explores and
analyses the
various
aspects of
green
marketing.
The paper
highlights the
present trends
in green
marketing in
Indiaand the
problems
ahead in the
mission of GO
GREEN
Our environment is the real
wealth that the human being
possesses.More so, there is only
one earth that needs our care
and attention for it to provide
services to the mankind forever.
This requires an effort from
every human being living on this
beautiful planet to strive for a
better and safer earth.
Consumers today are much more
concerned about climatic
changes than they were even few
years ago. Our environment is
the real wealth that the human
being possesses.More so, there is
only one earth that needs our
care and attention for it to
provide services to the mankind
forever. This requires an effort
from every human being living
on this beautiful planet to strive
for a better and safer earth.
Consumers today are much more
concerned about climatic
changes than they were even few
years ago.
12 GREEN
MARKETING AND
SUSTAINABLE
DEVELOPMENT-
CHALLENGES AND
OPPORTUNITIE
ANIRBAN
SARKAR*
*Assistant
Professor,
Department of
Commerce &
Management,
West Bengal
State University,
Kolkata, West
Bengal, India.
International
Journal of
Marketing,
Financial
Services &
Management
Research Vol.1
Issue 9,
September 2012,
ISSN 2277 3622
2012 this research
paper, main
emphasis has
been made of
concept, need
and
importance of
green
marketing. It
explores the
main issues in
adoption of
green
marketing
practices.
this is the right time to select
―Green Marketing‖ globally. It
will come with drastic change in
the world of business if all
nations will make strict roles
because green marketing is
essential to save world from
pollution. From the business
point of view because a clever
marketer is one who not only
convinces the consumer, but also
involves the consumer in
marketing his product
13 GREEN
MARKETING:
Dr. Satpal Singh
Executive
International
Journal of
2012 The paper
examines the
Green marketing is relatively a
new notion to the most of the
9. CHALLENGES AND
STRATEGY IN THE
CHANGING
SCENARIO
Director,
Vikaspath –
Society for Social
Development&
Research,
Rohtak,
(Haryana)
Advanced
Research in
Management
and Social
Sciences ISSN:
2278-6236
notion of
‘green
marketing’
and the
challenges
associated
with different
aspects of
green
marketing in
the present
scenario. It
also includes
the strategies
which are to
be employed,
so that the
green
marketing can
be expedited
and pave the
way to make
the ‘green
products’
consumers. However, the
green marketing is the marketing
of product that are presumed to
be environmentally safe.
Therefore, it become very
essential to under stand the
dualism between green
marketing
and the growing price of the
green product, so that the green
product can be within the
reach of the consumers of
different hierarchy. Green
Marketing is posing some of
challenges
which require innovative
technology so that the ‘green
products’ can fetch wider market
at
domestic and international levels.
14 A Study of Evolution
and Practice of Green
Marketing by Various
Companies in India
Prof. Gurmeet
Singh H, N.R.
(B.Com, MBA-
Fin, M.Phil, LL.B
and Ph.D
Pursuing ),
Institute of
Business
Management,
Gujarat
Technological
University,
Ahmedabad.
International
Journal of
Management
and Social
Sciences
Research
(IJMSSR) ISSN:
2319-4421
Volume 2, No. 7,
July 2013
2013 In this
research
paper we have
analyzed that
how ethics is
evolved over
the few years.
To cater with
problems of
principles,
ethics & moral
dilemmas,
marketing
needs to have
a broader
perspective to
serve the
society &
environment
which is being
executed by
various
companies by
embracing the
new concept of
“Green
Marketing”
hus, we can conclude that green
marketing concept is evolving at
a rapid pace in India. Although
the government and many
private companies have been
making an effort to bring about a
green mindset among the people
and promote green products, a
lot still need to be done to make
green products truly viable and
workable in India. Activeness
about green marketing by
government, companies,
customer & society as a whole
should be amplified as
environment should be top
management priority. Moreover
responsibility of environment
protection should be communal
driven efforts. In current state of
affairs consumer awareness
towards green marketing has
augmented and majority of them
favor eco friendly products.
15 Green marketing
Intervention Strategies
and Sustainable
Development: A
Mary Wanjiru
Kinoti University
of Nairobi, School
of Business
International
Journal of
Business and
Social Science
2011 This paper
reviews the
literature on
green
This paper has suggestedthat
marketing like other functional
areas of a business contribute to
environmental concerns facing
10. Conceptual Paper Nairobi, Kenya Vol. 2 No. 23 marketing
intervention
strategies and
sustainable
development
with an
emphasis on
green
marketing
intervention
strategies to
environmental
problems
facing the
world today.
the world today. Therefore, it
has a role to play in looking for
solutions to these environmental
problems. The paper further
suggests that marketing through
green marketing and specifically
green marketing strategies is
addressing the challenge with
positive outcomes of improved
organizational performance,
better physical environment
which will lead to sustainable
development.
16 GREEN
MARKETING:
OPPORTUNITIES
AND ISSUES
Dr. B. SureshLal
Associate
Professor,
Department of
Economics,
Kakatiya
University
Warangal,
Telangana, India
International
Journal of
Multidisciplinar
y Research and
Modern
Education
(IJMRME)
2015 The paper
focuses the
definition and
concepts of
green
marketing,
briefly discuss
marketing mix
and
opportunities
of green
marketing. It
also focuses
some of the
issues with
green
marketing.
Green marketing should not
neglect the economic aspect of
marketing. Marketers need to
understand the implications of
green marketing. If you think
customers are not concerned
about environmental issues or
will not pay a premium for
products that are more eco-
responsible, think again. You
must find an opportunity to
enhance your product’s
performance and strengthen
your customer's loyalty and
command a higher price. Green
marketing is still in its infancy
and a lot of research is to be done
on green marketing to fully
explore its potential.
17 GREEN
MARKETING:
CHALLENGES AND
OPPORTUNITIES
Rahul Singal,
Anuradha Garg
Department of
Mathematics K.L
Arya DAV Public
School, Hisar
International
Journal of
Innovations in
Engineering and
Technology Vol.
2 Issue 1
February 2013
2013 Green
Marketing is a
phenomenon
which has
developed
particular
important in
the modern
market. In the
emerging
world the
concept of
pollution free
activity is
given more
importance in
all the sectors
and in all
stages.
Now this is the right time to
select“Green Marketing”
globally. It will come with drastic
change in the world of business if
all nations will make strict roles
because green marketing is
essential to save world from
pollution. From the business
point of view because a clever
marketer is one who not only
convinces the consumer, but also
involves the consumer in
marketing his product. With the
threat of global warming
looming large, it is extremely
important that green marketing
becomes the norm rather than an
exception.
18 The impact of Green
Marketing on
Customer satisfaction
Rashad
Yazdanifard1,
Igbazua Erdoo
International
Conference on
Computer
2011 this paper
analysis the
impact of
Green marketing is a tool for
protecting the environment for
the future generation. it has a
12. Brawijaya,
Indonesia
8028,ISSN
(Print): 2319 –
801X
green
marketing mix
strategy, and
competitive
advantage.
measurement of assessmentfor
each indicator of environmental
orientation, green marketing mix
strategy and competitive
advantage in this study based on
the subjective perception of the
manager/owner.
23 The Green Revolution
In Marketing – Is It
Worth ?
Surinder Pal
Singh HOD Rai
Business School
MCIE, Mathura
Road , New Delhi
2008 This paper
will attempt 1)
to introduce
the terms and
concepts of
green
marketing. 2)
briefly discuss
why going
green is
important.
Green product development is
more than just creating products
that are environmentally
friendly, it is about systemic
change in society that includes
consumers, producers and the
general commercial structure
within which they negotiate
24 Effect of green
marketing on
consumer purchase
behavior
Mohammad
Taleghani,
MA Business
Management
Islamic Azad
University, Rasht,
Guilan, Iran
2013 . The influence
of green
marketing
tools have
been analysed
in this study,
namely the
eco-label, eco-
brand and
environmental
advertisement.
This suggests that green
marketing tools predicted 66/3%
of the variance change in
customer purchasing behavior.
The results of the multivariate
regressionmodel revealed that
the environmental advertisement
has the largest share in
predicting purchasing behavior .
The eco-labeling variable is next,
and eco-brand shows the least
impact on forecasting purchasing
behavior.
25 A Study on Evolution
of Green Products and
Green Marketing
Mrs.B.Chitra,
(M.Com..,
MBA.., M.Phil.,
PGDCA) Head of
the Department,
Department of
Commerce PSG
College of Arts &
Science,
Coimbatore-641
014, Tamil Nadu,
India.
Quest Journals
Journal of
Research in
Business and
Management
Volume 3 ~ Issue
5(2015)
2015 This study
would result
in the greatest
number of
products sold
and greatest
impact on the
environment.
As such, the
green product
paradox
presents quite
the challenge
for a
marketer.
Green marketing should not
neglect the economic aspect of
marketing. Marketers need to
understand the implications of
green marketing. If Marketers
think that customers are not
concerned about environmental
issues or will not pay a premium
for products that are more eco-
responsible, think again.
Marketers must find an
opportunity to enhance the
product’s performance and
strengthen the customer’s loyalty
and command a higher price.
26 Green Marketing A
new Trend to Promote
the Green
Consumerism
Shubhendu S.
Shukla
Asst. Professor
Department of
Management SR
Group of
Institutions,
Lucknow
International
Journal of
Technology
Management &
Humanities
2015 The study
shows Green
Marketing as
a phenomenon
which has
developed
particular
importance in
the modern
market.
The term ―marketing‖ is
moving towards ―consumer
satisfaction along with
environment protection‖ through
the promotional campaigns of
almost every big business houses
across the globe. Green
Marketing is a phenomenon
which has developed particular
importance in the modern
13. market.
27 Green Marketing: A
Study of Consumer
Perception and
Preferences in India
Bhatia, Mayank,
Ahmedabad
Institute of
Technology
Ahmedabad,
Gujarat, India.
Electronic Green
Journal, 1(36)
2013 This research
provides a
brief review of
environmental
issues and
identifies the
green values
of the
consumers,
their level of
awareness
about
environmental
issues,green
products and
practices.
The study has implications for
marketers as well as consumers
and makes a good case for start
of an era of green marketing in
India. The study since focused on
a limited geographical area has
limited generalizability but
provides good insights regarding
behavior of consumers towards
green products.
28 GREEN
MARKETING AN
EXPLORATORY
RESEARCH ON
CONSUMERS IN
COIMBATORE
D.Barani kumar
Assistant
Professor,
Department of
Management
Studies,
Hindusthan
College of Arts
and Science,
Coimbatore.
Indian Journal
of Reesearch
Volume : 3 |
Issue : 12 | Dec
2014
2004 The outcome
of this paper
may trigger
the minds of
marketer to
give a thought
for adopting
the suitable
strategies
which will give
them a way to
overcome
major
problems
associated
with regular
marketing
techniques
and make a
shift to green
marketing.
This exploration into green
marketing or eco-friendly
marketing is a positive signfor
transition from India to a
greener and greater India.
Further Research can be carried
out in implementation of
hypothesis and advanced
statistical tools can be used to
achieve accuracy of results which
adds flavour to this paper.
29 Consumer attitude
towards green
marketing: an
exploratory study
Pradeep K.
Khandelwal
Institute of
Management
Technology
(IMT),
Ghaziabad, India
University of
Wollongong in
Dubai - Papers
2008 The present
exploratory
research
discusses the
concept of
green
marketing and
its interface
with
consumers.
The research findings show that
consumers have a strong positive
attitude
towards Green Marketing.
2. These days consumers are
more aware of environmental
issues.
3. Consumers agree to that: “In
future more and more consumers
will prefer
green products.”
4. Consumers agree to that:
“Companies which can establish
themselves with
green image will have distinctive
advantage in the market place.”
30 Greening the
marketing mix
Ivan Kontic and
Jasmin Biljeskovi
Olof Brunninge
Bachelor’s thesis
2010 To explore
how a
This paper explores the concept
of green marketing and shows
14. within Business
Administration
company can
make its
marketing
mix, the four
Ps,
greener.
how the marketing mix
is greened. The fact that the
paper is a case study of only one
company can be seen as a
weakness. Therefore, the authors
interviewed employees from
three subsidiaries from
different parts of the world.
31 Green Marketing for
Creating Awareness
for Green
Consumerism
Mohammad
Toufiqur
Rahman
Associate
Professor, Dept.
of Business
Administration,
International
Islamic
University
Chittagong,
Bangladesh
Global
Disclosure of
Economics and
Business,
Volume 3, No 1
(2014)
2014
32 Green Marketing Mix:
A Review of
Literature and
Direction for Future
Research
Prashant Kumar,
National Institute
of Industrial
Engineering
(NITIE),
Mumbai, India
International
Journal of Asian
Business and
Information
Management,
6(3), 39-55, July-
September 2015
2015 The purpose
of this paper is
to report the
ndings of a
systematic
review of
literature in
green
marketing
domain and to
propose
directions for
future
research.
The literature review witnessed
the integration of sustainability
and marketing. This results in
prominence of corporate
environmental actions and green
marketing practices in businesses
wherein importance is accorded
to activities such as developing
green products, and using
innovative pricing and retailing
practices to promote them in the
consumer market.
33 Research Paper on
Green Marketing
Ameet Sao,
M.B.A.(Assistant
Professor)
Shaheed Sukhdev
College Of
Business Studies
(University Of
Delhi)
IOSR Journal of
Business and
Management
(IOSR-JBM) e-
ISSN: 2278-
487X, p-ISSN:
2319-7668.
Volume 16, Issue
5. Ver. I
2014 The paper
identifies the
three
particular
segmentsof
green
consumers
and explores
the challenges
andopportunit
ies businesses
have with
green
marketing.
This is the right time to select
“Green Marketing”globally. It
will come with drastic change in
the world ofbusiness if all nations
will make strict roles because
greenmarketing is essential to
save world from pollution. From
thebusiness point of view because
a clever marketer is one whonot
only convinces the consumer, but
also involves theconsumer in
marketing his product.
34 A Comparative Study
on Green Marketing
Effectiveness: A Data
Envelopment
Approach
Dipa Mitra,
Assistant
professor,
Bharatiya Vidya
Bhavan Institute
of Management
Science, Kolkata,
International
Conference on
Global Business,
Economics,
Finance and
Social Sciences
(GB14Chennai
2014 .In this
context,
present
research has
been
undertaken to
carry on a
According to the interpretation
of factor analysis, eco-labelling
and green product
identificationis the most
dominating factor followed by
green packaging and
branding,promotional
15. Results
The papers presented in table were investigated in terms of its type and period of
publication, application area, journals, data collection method and sampling
technique, statistical method and selection of variables. The results are:
The complete time span of published 70 articles was divided into three time
phases: Phase1 2001 to 2004 Phase2 2005 to 2009 Phase3 2010 to 2014
India. Conference)
ISBN: 978-1-
941505-14-4
Chennai, India
competitive
study between
traditional
product and
green product
with respect to
their green
marketing mix
strategies for
which number
of traditional
and green
organisations
from different
industries are
taken into
account.
awareness, green product quality
and premium green pricing with
respect to consumers‟
perception.Therefore to manage
this circumstances and to excel as
a successful green marketer,
organisations should first and
foremost focus on 4A‟s of green
marketing i.e., availability,
affordability, acceptability and
awareness of the product from
consumers‟ point of view which
may help them to continue their
journey having significant all
round performance in terms of
green marketing.
35 Green Marketing and
Indian Consumer
Ashwani K.
Gupta Assistant
Professor, Center
for Management
Technology
International
Journal of
Engineering
Science and
Innovative
Technology
(IJESIT)
Volume 2,
2013 The main
objective of
present
research is to
explore and
understand
awareness and
attitude of
consumers are
towards green
products and
services and
green
marketing
initiatives by
companies.
a. Companies should start
organised and unified
campaigning to enhance the
awareness about green
marketing among customers,
keeping factors like age, region,
and income among others in
perspective. b. Marketers and
producer should develop their
product and services according
to the genuine need of the
customers because merely
producing the green product and
services is not enough rather that
must be well suited to the reality
of customers need.
16. Figure1 Distribution of articles by type and period of publication
The result of this section exposes that day-by-day organizations areconcentrating
more on the experiences of their customer. Within a time span of ten years, the
ratio of both research types gets increased. But in the last phase, the high
increment in the empirical research papers reveals that the researchers requires
more empirical supportof the subject.
Bibliography
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GREEN MARKETING-ANEXPLORATORYRESEARCH ON CONSUMERS IN
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Green Marketing and CorporateSocial Engagement as Strategy Tools – A
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