1. Running head: INTRAPRENEURSHIP PLAN 1
Intrapreneurship Plan
William Parker
Dr. John H. Carter
Business 508 Contemporary Business
11/12/2015

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Question # 1- Describe in what way your proposed business action is an innovative
idea.
My proposed business action is to help Signature Flight Support create an app to improve
customer service for the pilots. The app would give the pilots more control over their trips. An
app is a software program used on smartphone or tablet that you can access and use while online
via a browser (“What,” 2011).
Signature is a BBA Aviation plc company; the world’s largest fixed based operation
(FBO) (“Signature,” 2013). A fixed based operator (FBO) is a distribution network for business
aviation services such as fueling, hangar and office rentals, ground handling and maintenance
(“What,” 2015).
Customer Service
The general aviation business of running an FBO is very competitive. Every base
provides fueling services (“What,” 1997-2015). Customer Service can set your FBO apart from
the competition (“FBO,” 2012).
Intrapreneurship Plan
In today’s fast-changing business climate, many firms use an intrapreneurship plan to use
innovative and risk-taking strategies that call for pursuing the goals of the organization, working
hard to break through the innovation gridlock (“Intraprenuerial,” 2013).
Innovative Action
The process of innovation is when someone is motivated to use his or her cognitive
abilities to generate an idea that will turn out for the best in the future (“Five,” 2012).
The following innovations below are the five senses of innovation:
Internal Sense.

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An internal sense requires an innovator to have a grasp the company’s current situation,
challenges, opportunities, and direction as it relates to the presentation topic (“Five,” 2012).
External Sense.
The innovator must have an external sense to understand the market layout and
segmentation and the factors needed for the company to win against their competitors (“Five,”
2012).
Positional Sense.
An innovator utilizes positional sense to understand the internal, external factors and has
a grasp on where the company's position in the market and where it needs to be for a competitive
position (“Five,” 2012).
Strategic Sense.
The innovator implements their strategic sense to consider various options inside the
company internally when trying to sell their ideas to management and not just to choose the
“obvious” choice (“Five,” 2012).
Value Creation Sense.
The innovator has a value creation sense to take ownership of their ideas, has a realistic
sense of a course of action and the risk involved in value creation for the company (“Five,”
2012).
Why is my idea an innovative idea?
My idea is innovative because the pilots can use the app to pre-order jet fuel, lavatory
services, rental cars, hotel, catering, limo services, also a barber and even massage therapy
services. That way, the personnel at the FBO can focus on safety (“FBO,” 2012).
By 2016, the global market for smartphones will reach two billion (“Nonstop,” 2015).

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Then by 2017, the market for tablets will reach 417 million users (“2016,” 2012).
Question # 2- Explain why you think this idea will benefit the business in terms of return
on investment (ROI).
In terms of return on investment, this idea will benefit the business because consumers
such as pilots and passengers are shopping via their smartphones and tablets. Online retail sales
totaled $75 billion in the second quarter of 2014 (“Catering,” 2014).
Return on Investment (ROI)
It is a cost-benefit analysis that estimates and compares costs and benefits of an
undertaking. The cost-benefit analysis has three different functions. It can be a planning tool, an
evaluation tool and a way to develop quantitative support (Cotter, 2014).
Why my idea will improve ROI?
My idea will improve ROI due to all the customer service jobs being phased out.
Signature will no longer have to pay customer service representative’s salaries or health benefits.
The pilots will use the app to order services and become loyal repeat customers. It is
critical to the success of any business (Chiu, Wang, Fang, & Huang, 2014).
Question # 3- Prepare a plan to present your idea to your supervisor covering the following
items:
Create a vision of your idea that explains the value to the company.
A company communicates their vision to management and employees so they can
understand their position in the marketplace and to alleviate any poor decision on all levels
(“What,” 2014). An innovator utilizes their vision to entice the consumer to value the
company’s products (“3,” 2013).
Vision

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What is Vision.
A vision is a well thought out aspirational statement that communicates the company’s
strategic goals to management and employees (“What,” 2014).
Value.
An innovator uses innovation to generate value. Value causes people to want to trade
with you or buy your products. It is the perceived benefit and value in the mind of the beholder
(“3,” 2013).
Vison for Idea.
My future vision for Signature is for them to implement mobile technology to make
reservations and flight planning more instant. (“FBO’s,” 2012).
Resources Needed
Signature would benefit from creating an app because it would be a faster, cheaper and
more efficient way of deploying software to the FBO. Secondly, it would extend reach and
productivity of the FBO for the pilots, passengers and employees (“What,” 2011).
Financial.
To create the app, we would need a budget of $8,000 to $250,000 for a dynamic app as it
will be database driven and rely on external information (“How,” 2011).
Human Resources.
A web designer or developers can be hired full-time, part-time or as a consultant to
create an app that is visually appealing to the eye and user-friendly (“How,” 2011).
Equipment.
To create an app for Apple or Android on a smartphone or tablet, the web developer, and
web designer can use either a Macintosh Computer or Personal Computer for programming

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tools. For example, you can pay $99 to Apple and sign up as a developer (“What,” 2012).
Marketplace.
After the apps created, it must then be submitted to Apple’s App Store, which sells apps
for iPhone’s, iPads and Google Play Store, for Android devices (“What,” 2012).
Interdepartmental and / or Interorganizational Relationships.
The next step after building the app is an internal team that executes and implements a
technological and marketing strategy to attract and retain the pilots. The team will include
employees from marketing, customer service, finance, sales, information technology and upper
management (“Carrier,” 2015). When marketing the app to the pilots, we must form strategic
partnerships with other organizations such as trade associations, magazines and schools that will
allow the joint venture to profit (“Forms,” 2015).
Potential timeline for completion.
The timeline for completing the app is 18 weeks. It includes 10 weeks for creating data
storage, user management, data integration and eight weeks to develop the user interface
(“How,” 2014). An effective method of marketing the app to pilots is creating print ads in their
trade magazines because that is where they get their industry information (“Market,” 2015). It
will take between four to 40 weeks depending on the size and budget for our advertising
campaign to be effective (“How,” 2015). When the pilots start using the app, it won’t take them
long to master the controls because they are more technical than the average person. They utilize
the Internet and computers at a higher rate than the average person due to their scientific mind
(“Market,” 2015).
References
3 Ways to Create Value That Lasts. (2013). Mansueto Ventures, LLC. Retrieved from

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http://www.fastcompany.com/3015225/leadership-now/3-ways-to-create-value-that-lasts
2016: The Year of the Tablet. (2012). Fortune. Retrieved from
http://fortune.com/2012/07/12/2016-the-year-of-the-tablet/
Carrier Best Practices: Implementing an Lot Application Enablement Platform.
(2015).Machnation. Retrieved from https://www.machnation.com/2015/08/26/carrier-
best-practices-implementing-an-iot-application-enablement-platform/
Catering to needs of in-store, online customers boosts marketing effectiveness, revenue. (2014).
University of Missouri-Columbia. Retrieved from
http://www.sciencedaily.com/releases/2014/11/141117174530.htm
Chiu, C., Wang, E., Fang, Y., & Huang, H. (2014). Information Systems Journal, 24(1), 85-114.
Retrieved from the Strayer University Library database.
Cotter, S. (2014). Leadership Best Practices. EMS World, 44(8), 20-24. Retrieved from the
Strayer University Library database.
FBO- Fixed Base Operators. (1996-2012). Flytecomm. Retrieved from
http://www.trackaflight.com/solutions/fbo.html
FBO’s of the Future. (2012). Southcomm Busines Media, LLC. Retrieved from
http://www.aviationpros.com/article/10815553/fbos-of-the-future
The Five Senses of Innovation, Inside the Box. (2012). Drew Boyd and Jacob Goldenberg.
Retrieved frohttp://www.innovationinpractice.com/innovation_in_practice/2012/07/the-
five-senses-of-innovation.html
Forms of Interorganizational Relations. (2015). Heart Newspapers. Retrieved
fromhttp://smallbusiness.chron.com/forms-interorganizational-relations-39419.html
How Long Will it take for an Advertising Campaign to Work?. (2015). Hearst Newspapers.

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Retrieved from http://smallbusiness.chron.com/long-advertising-campaign-work-
70221.html
How much does it cost to develop an app?. (2011). Blue Cloud Solutions. Retrieved from
http://www.bluecloudsolutions.com/blog/cost-develop-app/
How Much Time it Takes to Create Mobile App?. (2014). Crispy Codes. Retrieved from
http://www.crispycodes.com/blog/mobile-app-development/how-much-time-takes-create-
mobile-app.php
Intraprenurial Business Plan, Blog: Business Planning (2013). Rolfe Larson Associates.
Retrieved from http://managementhelp.org/blogs/business-
planning/2013/09/09/intrapreneurial-business-plans/
Market Focus: Private Pilots. (2015). NAPCO Media. Retrieved from
http://www.targetmarketingmag.com/article/the-high-life-high-flyers-110143/3/
Nonstop Shopping: Impact of mobile technology on purchasing patterns (2015). ScienceDaily
Retrieved from http://www.sciencedaily.com/releases/2015/05/150505102314.htm
Signature Flight Support. (2013). BBA Aviation, Inc. Retrieved from
http://www.signatureflight.com/
What is a Fixed Base Operator or FBO?. (1997-2015). Presidential Aviation, Inc. Retrieved from
http://presidential-aviation.com/fbo/
What is a Vision Statement?. (2014). Purch. Retrieved from
http://www.businessnewsdaily.com/3882-vision-statement.html
What the Heck is an “App”?. (2011). Small Business Trends LLC. Retrieved from
http://smallbiztrends.com/2011/03/what-is-an-app.html

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