Forwarding Wisconsin's Fuel Choice is a $520,000 two-year program designed to implement policy, barrier reduction, training, and educational initiatives to significantly expand the alternative fuels market in Wisconsin. The program is a partnership between the Wisconsin State Energy Office, Wisconsin Clean Cities, and the Wisconsin State Technical College System.

1. FORWARDING
WISCONSIN'S
FUEL CHOICE
Presented by: Heather Goetsch
Date: July 16, 2013

2. What is it?
• Program geared to expand alternative fuels
Implement policy,
Reduce barriers to adoption,
Increase training opportunities, and
Lead educational initiatives
• Jointly administered by WI State Energy Office
and WI Clean Cities
• Funded by US Dept. of Energy

3. Objective 1
• Analyze current and recommend new laws
and incentives related to alternative fuel,
vehicles, and infrastructure.
Inventory current laws
Stakeholder feedback
Evaluate and recommend updates or new

4. Objective 2
• Overcome challenges with adopting policy by
working directly with public and private fleets
to implement policies tailored specifically to
the fleet, including employee incentive
programs and model ordinance language.
List of possible incentives
Smart Fleet Program

5. Objective 3
• Expand highway road signage to include
alternative fuels available at exits along major
thoroughfares.
Case studies
Partner with Wisconsin Dept. of
Transportation
Determine ideal locations in relation to
existing stations

6. Objective 4
• Launch a Wisconsin Smart Fleet Program
aimed at reducing barriers public and private
fleets encounter when considering alternative
fuels, vehicles, and infrastructure, as well as
improve their environmental performance.
26 initial fleets
Fleet audit and evaluation
Report of recommendations
Public recognition and branding

7. Objective 5
• Educate and consult with fuel retailers and
distributors to create solutions for challenges
they face, dissuade stereotypes, and generate
a better understanding of the importance of
selling and dispensing alternative fuels.
Survey
Targeted education and outreach

8. Objective 6
• Partner with the Wisconsin State Technical
College System to build on existing safety and
training courses to expand and fill gaps in
education, and offer training sessions to first
responders, public safety officers, construction
permitting officials, and other appropriate
audiences.
Inventory and fill gaps in current programs
Offer training sessions

9. Objective 7
• Promote the program, successes, and
partners
• Write a best practices booklet
• Hold workshops and appropriate events
throughout the state

10. Contacts
• Wisconsin State Energy Office
Maria Redmond
(608) 266-1521
maria.redmond@wisconsin.gov
• Wisconsin Clean Cities
Heather Goetsch
(414) 221-4487
heather.goetsch@wicleancities.org