Utility Bill Design: 6 Simple Steps for Better Bills
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This SlideShare presentation will explore how bills can be designed effectively to deliver high levels of customer engagement and understanding.
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Utility Bill Design: 6 Simple Steps for Better Bills
- 1. Utility Bill Design: 6 Simple Steps For Better Bills
- 2. Utility bills are important They inform customers of important information and also help to build strong customer relationships
- 3. Effective bill design reduces cost to serve
- 4. Research confirms that many customers find utility bills confusing *uSwitch, 2013 (Over-complicated household bills are leaving consumers vulnerable to over-charging)
- 5. Poor bill design may hinder understanding The bond between customers and utilities can be damaged
- 6. Key information should be easy to understand 1
- 7. Font type and size should be… EASY TO READ 2
- 8. Jargon words should be avoided wherever possible 3
- 9. Important information should be on the front Other information should be on the rear 4
- 10. Charges should be clearly stated 5
- 11. Visual images are processed 60,000 times faster than text 6 Graphs & images are effective and drive customer engagement
- 12. For more information contact@jendev.com +44 (0)1534 505350