World Young Reader Round Table 2011, Barbara Aschenbrenner
1. WORLD YOUNG READER ROUND TABLE
Title: The core youth print strategy an
association can do for you
Speaker: Barbara Aschenbrenner
Mark your calendar
64th WORLD NEWspApER CONGREss
19th WORLD EDITORs FORUM
Vienna, Reed Messe Wien
www.wan-ifra.org/kiev2012
2. Newspapers at school
:
The core youth print strategy an
association can do for you
Reading skills through newspapers
4. > ZiS offers…
Discovering the world through newspapers!
… pupils the chance to thoroughly get to know the
newspaper world.
… teachers practical teaching aids and a variety
of seminar materials.
… publishers the opportunity to address
tomorrow‘s readers.
… children and parents numerous games and
special newspaper issues for their shared
reading pleasure.
5. > What are the aims of ZiS? | Mission & Objectives
reading newspapers = reading competence
reading competence = media competence
media competence = economic factor
In the sense of media literacy
- developing a desire to read newspapers
- using newspapers as a source of information
and entertainment
- promotes the critical, reflective use of media
6. > What are the aims of ZiS? | Mission & Objectives
Reading enables learning!
ZiS = a communication interface
ZiS = a service centre and
centre of excellence
ZiS = an interface between
newspapers, journals & magazines,
pupils & teachers as well as those
generally interested in the promotion of
reading skills.
7. > What are the aims of ZiS? | Mission & Objectives
The promotion of reading is decisive
as a challenge to our society.
- Media socialisation = dominant factor
for a broad and varied use of media
- The print media as a primary medium must
excel on account of their relevance and
reliability, the use of language being their
qualitative asset.
- „If you want to invest in your future on a
long-term perspective, the promotion of
reading must start at primary school-
level.“ Michael Haller, Professor of
Journalism at the University of Leipzig
8. > What does ZiS do? | Projects & Seminars
● newspaper projects & comparative studies
newspaper subscriptions for the whole class
● newspaper workshops
for primary schools and lower forms
● teaching materials
for educators
● training- and further education-seminars
for teacher and those generally interested
10. > Practising reading- and text-comprehension in
ZiS-newspaper projects and comparative studies
„ZiS-newspaper project“
• 1 daily/weekly newspaper/magazine
• 4 weeks free of charge
• reading and understanding newspaper
texts, getting to know the various
departments, elements of a news item
„ZiS-comparative study“
• 3 daily/weekly newspapers/magazines
• 4 weeks free of charge
• analysis of language, topics and choice of
news items, a concise survey of Austria‘s
newspaper market
11. > pupils‘ willingness to read has increased!
Up to 120.000 pupils aged 8 to 18 yearly
participate in these ZiS-newspaper
pojects
Significant results:
72% claim the pupils‘ willingness to
read has increased
45% claim the pupils‘ reading abilities
have improved
84% of the teachers consider the
project a success
88% state the effort was worthwhile
13. > Newspaper workshops for school classes
all over Austria
WS- „newspaper jungle“
8 to 10 years | 3rd and 4th form
2-hour workshop
€ 3,- / pupil
WS- „newspaper ahoy!“
12 to 14 years | 6th to 8th form
3-hour workshop
€ 4,- / pupil
- used newspaper and worksheets
- then talked to a journalist
- visited a printing plant, university
library or press agency
14. 1_ portraits
2_ news of the day
„Newspaper Jungle“
3_ being a reporter
Tasks on the circuit
4_ an interview
5_ items of a headline
6_ the weather, events
7_ photos
8_ departments, topics
9_ advertisements
10_ cartoons, puzzles, jokes
16. 1_ discovering the Austrian newspaper market
2_ taking a closer look at newspapers
3_ Who can answer this?
4_ photo workshop
5_ writing a comic
6_ holding your own interview „Newspaper ahoy!“
7_ quizzes Tasks on the circuit
8_ a flurry of title pages
9_ Advertising – who advertises for what?
10_ analysing the media
11_ XXL-headlines
12_ flashlight fury
13_ entertainment in newspapers
20. >Teaching Materials for primary school
materials for primary school
● „miniZ“
a 16-page newspaper workbook in colour
● „ZiS-box“
8 amazing card games | 8 years and older
● „Reading pass no.1 & official certificate“
reading pass for beginners
● „Reading pass no.2 & official certificate“
reading pass for advanced readers
21. >Teaching Materials for lower forms
materials for lower forms
● „ZiS aktuell“
newspaper articles with methodologic-
didactic preparations
● „Searching for clues“
reading exercises research tasks, different
types of texts and photos
● „Reading newspapers – step by step“
Understanding texts by excerpting from
them Information and opinion,
● „Print media advertising“
22. >Teaching Materials for upper forms
materials for upper forms
● Women in newspapers – newspapers about women
gender identities and role assignments
● On worlds of text and seas of signs – a Journalistic
expedition into the realm of language
The topical aspect of language in newspapers
● a research into newspapers
history of newspaper writing
● DemokraZ!S
We are democracy – politics for young people
24. > Media-educational ZiS-seminars
•
basic seminars (2 days)
•
special seminars (1 to 2 days)
Teachers of all school types and grades
are given valuable impulses for guiding
critical young newspaper readers in class.
• media-educational lectures
• discussions
• workshops
• tours of publishing houses
• expert instructors from the world of
journalism, culture and arts
25. > Media-educational ZiS-seminars
Basic seminars (2 days)
- „Skilled reading in the newspaper world“
- „A critical view of language in Newspapers“
Special seminars (1 to 2 days)
- „Newspapers in the course of time“
- „The Austrian newspaper market“
- „Advertising works – but how and why?“
- „Political education with Newspapers“
- „Culture in the print media“
- „Ethics and responsibility in journalism“
- „Designing your own school journal on the computer“
- „School journals-creative texts, selection of topics and general Organisation“
- „Titles-teasers-temperament - Writing for the paper – writing for the school“
- „Sports coverage in the print media“
- „Reading newspapers at primary Schools“
27. > ZiS online | www.zis.at
Website
• New quiz weekly
• Info pages with newspaper articles and
newspaper portraits
• Sample pages of teaching materials
• ZiS-Onlineshop
Online Shop
• Teaching materials
working impulses and worksheets
suitable for the immediate use in class
28. > ZiS online | online-games
Interactively & playfully capturing
the world of newspapers
ZiS quiz │ from age 10
ten questions of the junior or
professional quiz!
Infoclick │ from age 10
Bars, columns and curves in diagrams
29. > ZiS online | newsletter & facebook
www.facebook.com/zis.at www.zis.at
Become a fan of ZiS
on facebook! ZiS - Newsletter subscribe to it!
31. > ZiS preview
Additionally ZiS-Events
- Film–Writing–Workshop “Michael”
December 2011
A cooperation with the Stadtkino film
distribution and cinema company
- Event on the occasion of world
pressfreedom day 3rd May
May 2012
Austrian Parliament, pressroom
- ZiS-competitions for pupils in
June 2012
Video film contest: “Speakers Corner“
33. > Who supports ZiS? | The Association & Funding
ZiS = an independent, non-profit association
ZiS = founded by the VÖZ (Austrian Newspaper Association)
in 1995
sponsors supporting ZiS/funds:
- Austrian Newspaper Association
- Austrian Federal Ministry for Education, Arts and Culture
- Komm Austria press subsidies from the Austrian Communications Authority
- Norske Skog
- membership fees from the publishers
- sale of teaching materials
- newspaper workshops
34. Thank you for your attention!
www.zis.at
www.facebook.com/zis.at
