64th W

1. The newsroom –
Beyond integration
Raju Narisetti
Managing Editor
The Wall Street Journal Digital
Network
USA
© 2011 Dow Jones & Company, Inc. All rights reserved.

2. Beyond Print-Online Integration
Shaping the Future of the Newspaper
Kiev – September 4, 2012
Raju.Narisetti@wsj.com @rajunarisetti 2
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3. JOURNALISM MATTERS
BUT
EXPERIENCING
That Journalism Will Matter Even More
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4. © 2011 Dow Jones & Company, Inc. All rights reserved.

5. Our recent past,
our present and our future
lies in expanding our
digital audiences
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6. The 2012 definition of a
journalist’s job must include
“getting more people
to consume more of
my journalism”
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7. Digital audiences will be ever
more promiscuous, amid a
proliferation of original and
aggregated content, and
multiple platforms.
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8. Can we bring new
audiences to our journalism and
keep an increasingly
promiscuous reader
coming back to our “virtual”
newsroom and brand?
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9. Great and relevant journalism
is a given.
But great content is no longer
enough to win.
9
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10. To get, keep and grow
audiences, newsrooms should
pivot from
creating great content to
creating great experiences.
10
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11. And the “experience” is
where we will either win or
lose journalism’s future.
11
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12. What is the
JOURNALISM
experience
Words Picture
Chart Sound Slide
Shows Interactive
Graphics Databases
Video
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13. THE
GOOD News rooms by and large have
NEWS mastered the parts that make
for a complete digital story.
And we are getting good at
doing things
THE WEB.
13
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14. THE
BAD We are terrible at turning these
NEWS parts into a great experience
every day. We are nowhere
close to doing journalism
THE WEB.
14
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15. Good (and Bad) Experiences all
come at the same intersection:
of content and technology
15
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16. If newsroom leaders thought
integrating print and
online in the newsroom was
hard, try integrating
Content & Code
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17. Some lessons, learnings and
observations from this
ongoing battlefront
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18. DEVELOPERS see Content as ―stuff‖ and
Code as ―art.‖ JOURNALISTS see Code
as ―stuff‖ and Content as ―art.‖
So, can we begin with
what is the audience/user
we want to create
18
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19. The “experience” can’t come from the IT
department alone:
Developers are not restaurant cooks
Can we
developers in the newsroom,
in the news flow
19
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20. Where you sit—physically and
organizationally--matters
-- Architecture matters
-- Titles matter
-- Credit(s) matter
20
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21. To preserve good
experiences, in a world of digital
permanence, news rooms must
now plan for impermanence.
Re-thinking shelf-life matters
21
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22. A growing challenge is how do we find this
“experiential” journalist?
We moved from “Show Don’t Tell” to
“Show and Tell”
Can training pivot to
audiences/users
22
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23. Streams on WSJ.com
A New Way To Engage Readers With Top News & Events
Streams are a new immersive experience which
update in real time around events, breaking
news, markets coverage and other important areas
that are core to the Journal’s reporting. It pulls
content from across WSJ including articles, blog
posts, photos, video and Twitter to present a total
view of all the coverage.
Election 2012
http://on.wsj.com/bj4ci
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24. WSJ.com and “The Ticker” Mobile Streams
Available for iPhone and Android devices
© 2011 Dow Jones & Company, Inc. All rights reserved.

25. News Viewer
Newshounds need to stay on top of the latest
news, but don’t always have much time to do
so. News Viewer allows them to see the latest
news, markets, and blog updates in a quick
digestible manner.
How it works: After clicking on ―Latest
Headlines‖ on wsj.com, users will be directed
to the News Viewer landing page which gives
them a list view of latest news articles, and
when they were published that day.
Social: Users can share featured top stories
within the News Viewer with their Facebook
and Twitter networks.
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26. 26
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27. A PROMISCUOUS
audience is our new reality.
Are our news rooms ready
to give them an experience
worth
coming back to,
again
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@rajunarisetti
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28. raju.narisetti@wsj.com
@rajunarisetti
© 2011 Dow Jones & Company, Inc. All rights reserved.