Ken Doctor, Author, US Media expert

1. 2014: Playing the
News Crossover
Ken Doctor
New Industry Analyst & Author,
Newsonomics
Berlin Expo
October 7, 2013
#wpe13 @newsonomics
1Sunday, October 6, 13

2. Crossover
Newsonomics
2Sunday, October 6, 13

3. Copyright, Content Bridges/Newsonomics, 2013
Today
10 Pointers into 2014
Our Speakers
& Discussion
3Sunday, October 6, 13

4. Copyright, Content Bridges/Newsonomics, 2013
10 Truths
Into
2014
4Sunday, October 6, 13

5. Copyright, Content Bridges/Newsonomics, 2013
1
The Print Ad Decline
Looks Unabated
5Sunday, October 6, 13

6. Copyright, Content Bridges/Newsonomics, 2013
Global Newspaper Revenues
Decline (2007-2012)
39%
$51B
Another 7-12% in 2013
6Sunday, October 6, 13

7. Copyright, Content Bridges/Newsonomics, 2013
5 Companies Take 2/3 of That
Google Yahoo Microsoft AOL Facebook
$99B in
Digital Advertising
7Sunday, October 6, 13

8. Copyright, Content Bridges/Newsonomics, 2013
2
Long-Term Private
Investors Enter the
U.S. Newspaper
Market
8Sunday, October 6, 13

9. Copyright, Content Bridges/Newsonomics, 2013
Warren
Buffett
BH
Media
9Sunday, October 6, 13

10. Copyright, Content Bridges/Newsonomics, 2013
3
Jeff Bezos
Amazonizes the
Washington Post
10Sunday, October 6, 13

11. Copyright, Content Bridges/Newsonomics, 2013
What Does Bezos See?
The Future, Not the Past
11Sunday, October 6, 13

12. Copyright, Content Bridges/Newsonomics, 2013
What Does
Bezos See?
Enduring Brand
Hundreds of thousands of
paying customers
Rich trove of data
Massive metro penetration
12Sunday, October 6, 13

13. Copyright, Content Bridges/Newsonomics, 2013
What
Might
Bezos Do?
Act on Data &
Analytics
Please READERS!
13Sunday, October 6, 13

14. Copyright, Content Bridges/Newsonomics, 2013
4
Paywalls 2.0
Debut
14Sunday, October 6, 13

15. Copyright, Content Bridges/Newsonomics, 2013
Mark Thompson
“Working Engagement Curve”
15Sunday, October 6, 13

16. Copyright, Content Bridges/Newsonomics, 2013
Today’s Subscribers
16Sunday, October 6, 13

17. Copyright, Content Bridges/Newsonomics, 2013
2015 Buyers?
17Sunday, October 6, 13

18. Copyright, Content Bridges/Newsonomics, 2013
5
We’re on the Brink of
Mobile Majority
33% of News Traffic is Mobile
18Sunday, October 6, 13

19. Copyright, Content Bridges/Newsonomics, 2013
From
Desktop
Love....
19Sunday, October 6, 13

20. Copyright, Content Bridges/Newsonomics, 2013
Desktop is the
New Print
Desktop Minutes Are Decreasing
20Sunday, October 6, 13

21. Copyright, Content Bridges/Newsonomics, 2013
...to Mobile
Addiction
21Sunday, October 6, 13

22. Copyright, Content Bridges/Newsonomics, 2013
6
New Strategies Will
Be Tested
22Sunday, October 6, 13

23. Copyright, Content Bridges/Newsonomics, 2013
300 New Hires
60% Newsprint
Growth
Aaron
Kushner
23Sunday, October 6, 13

24. Copyright, Content Bridges/Newsonomics, 2013
Now 3 Days
a Week,
Reinforcing
Sunday
24Sunday, October 6, 13

25. Copyright, Content Bridges/Newsonomics, 2013
Digital First Media’s
Content Streamlining
25Sunday, October 6, 13

26. Copyright, Content Bridges/Newsonomics, 2013
Digital Services +Events,
Sponsorship +
Content Marketing + Ads
New Integrated
Marketing Strategy
=
7
26Sunday, October 6, 13

27. Copyright, Content Bridges/Newsonomics, 2013
Print Ads Just 46%
27Sunday, October 6, 13

28. Copyright, Content Bridges/Newsonomics, 2013
8
2014-2016
is About
Selling More Stuff
28Sunday, October 6, 13

29. Copyright, Content Bridges/Newsonomics, 2013
Beyond
One Size
Fits All
Digital Marketing
New Paid Reader Products
Commercial Storytelling
Events
29Sunday, October 6, 13

30. Copyright, Content Bridges/Newsonomics, 2013
We May Get Closer
to Netflix for News
9
30Sunday, October 6, 13

31. Copyright, Content Bridges/Newsonomics, 2013
All-Access Books
Spotify, Netflix, iTunes, Hulu...
31Sunday, October 6, 13

32. Copyright, Content Bridges/Newsonomics, 2013
How About
Netflix for
News?
32Sunday, October 6, 13

33. Copyright, Content Bridges/Newsonomics, 2013
The News Crisis
Continues
10
Newsroom Layoffs Go On & On
We Don’t Know What We Don’t Know
33Sunday, October 6, 13

34. Copyright, Content Bridges/Newsonomics, 2013
Contact
kdoctor@gmail.com
Twitter: @kdoctor
www.newsonomics.com
#berlinexpo
@newsonomics
34Sunday, October 6, 13

35. Copyright, Content Bridges/Newsonomics, 2013
Mathias
Dopfner
Axel Springer
35Sunday, October 6, 13

36. Copyright, Content Bridges/Newsonomics, 2013
Andrew
Miller
The Guardian
36Sunday, October 6, 13