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Elevator speech
- 1. Writing an Elevator Speech That sells! 1 A Maxxmarketing and Media Presentation
- 2. What is an Elevator Speech? Imagine the CEO of a company you would love to do business with, get’s is the same elevator as you. This opportunity could lead to that account or sale that will take your business to the next level. You have 40 seconds to sell who you are and what you do before she reaches her floor. But what do you say? You need a pre-planned and rehearsed elevator speech. A Maxxmarketing and Media Presentation 2
- 3. What makes 40 seconds? You will need between 105 to 110 words for a nice flowing 40 second elevator speech. A Maxxmarketing and Media Presentation 3
- 4. What to include? Elavator Speech Framework Intro – Who you are? “My name is Graham from Vintage FM where old is good: Sell you credential “ With over 24 years of experience in advertising I have worked with and created successful ad campaigns for....” Sell the problem “I have seen some great campaigns but have seen a lot of bad ones. Bad copy, poor layouts, wrong type of media chosen...” Sell the solution “So if you think your businesses is suffering from bad advertising and want some tips on how to create advertising that works..”. Call to Action Call me, meet me, google me...... 4 A Maxxmarketing and Media Presentation
- 5. What to include? Your Elevator Speech Can include: 1. Information about you – describe your position and your company 2. Talk about who you are and what you do 3. What do you offer? 4. Tell the audience the type business you are after 5. Talk about your success stories for similar customers 6. What are your benefits 7. What special services, products or solutions you offer 8. What are the advantages of working with you 9. What you do different 10.How you deliver results 11. A Call to Action – How do you want your audience to respond Use this as a guide to get the most out of your elevator speech 5 A Maxxmarketing and Media Presentation
- 6. Extras To capture the attention of your audience.. 1. Use Open ended questions 2. Use emotions 3. Add Humour 4. Paint a picture... “Remember when”, “Imagine.....” 6 A Maxxmarketing and Media Presentation
- 7. Write a short story Write a short story or press release based on the points in the previous slides. A Maxxmarketing and Media Presentation 7
- 8. Highlight your strong points 8 A Maxxmarketing and Media Presentation
- 9. Put it all together and edit? Put all the highlighted points together into a speech that flows. Edit or ad words as you go for it to make sense and to sell who you are, what you can do, what’s in it for the audience and your call to action. A Maxxmarketing and Media Presentation 9
- 10. Then Test and Time it? 10 A Maxxmarketing and Media Presentation
- 11. Finally, Learn and practise it? 11 A Maxxmarketing and Media Presentation
- 12. Public Speaking Public speaking is not about you, It’s about how you can help others. •So find a connection •Build Rapport •Don’t sound smart, be simple A Maxxmarketing and Media Presentation 12
Hinweis der Redaktion
- Trevor Holmes is a Presentation Coach and spoke recently at luncheon hosted by Blacktown BEC. Trevor presented what he called the Think on your Feet Technique – Point – Reason – Example – Point.