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Why Company Cultures
Are Hotter Than
Jennifer Lawrence
Where logical intuition defies average.
Nathan Smith
Co-founder
Chief Business Coach
Nathan Smith is a coach for
modern-day successful
businesses, and is regarded as a
highly-accomplished and sought
after trouble-shooter and mentor.
Michael Durant
Co-founder
Chief Creative
Michael Durant is a creative
branding genius groomed by his
gift to turn imagination into reality,
and is known for helping people
realize their wildest dreams.
Smart companies have a great culture.
 Is your company culture guiding your team to
the next level or just a sign on the wall?
 Are you deselecting your employees or hiring
the best of the worst bunch?
 Are you maximizing your company culture to
increase revenue and profits?
Why?
Because they understand it’s a required rite of passage to
grow and be successful. Unfortunately, many companies
don’t spend enough time developing this very crucial
aspect of their business.
Most of all, it’s worth nothing if you never do
anything with it. Have everyone that is involved
be a part of it.
 Share it with them and have them: Believe -
Idealize – Visualize – Materialize
Every business needs a direction and a set of
rules for arriving a the destination. Without
these your business is destined to failure.
Vision in your business.
Mobilizing and energizing a culture is predicated
on the organization clearly understanding the
vision, mission, values, and goals.
Culture is big.
It’s great to have a focus on where you want to go, but
having the “rules” is possibly the most important. These
are about what you do each and every week, day, hour.
 3 values that are imperative for you the owner
 3 values that are imperative for the customer
 3 values that are imperative for the team
 3 values that are imperative for the business
Culture-driven companies explicitly put their
people first.
Companies that focus on culture are becoming
icons for job seekers.
Make it your business.
Younger companies that focus on culture see a huge
payoff. Just look at the way decisions are made and the
way departments cooperate.
 NetFlix’s culture manifesto ”freedom with
responsibility” is one of the most popular documents
on the internet, 11 million+ viewers. Everyone wants to
copy it.
 Companies with strong positive cultures are now the
most in-demand. So the “culture winners” are winning
bigger.
Culture fuels brand.
A vibrant culture provides a cooperative and
collaborative environment for a brand to thrive in.
Without a functional and relevant culture, your
resources are wasted.
 Zappos is thriving and on its way to $2 billion, while
American Apparel is mired in bankruptcy and
controversy.
 Both companies are living out their missions—one is
to create happiness, and the other is based on self-
centered perversity.
 Authenticity and values always win.
Your brand needs to be nurtured, evolved, and
invigorated by the people entrusted to keep it
true and alive.
Nathan Smith
Chief Business Coach
nsmith@smithdurant.com
702-583-7301
@coachvegas
Michael Durant
Chief Creative
mdurant@smithdurant.com
702-583-7301
@michaeldurantlv
Let’s talk about your business goals. www.smithdurant.com
Where logical intuition defies average.

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Why Great Company Cultures Are Hotter Than Jennifer Lawrence

  • 1. Why Company Cultures Are Hotter Than Jennifer Lawrence
  • 2. Where logical intuition defies average. Nathan Smith Co-founder Chief Business Coach Nathan Smith is a coach for modern-day successful businesses, and is regarded as a highly-accomplished and sought after trouble-shooter and mentor. Michael Durant Co-founder Chief Creative Michael Durant is a creative branding genius groomed by his gift to turn imagination into reality, and is known for helping people realize their wildest dreams.
  • 3. Smart companies have a great culture.  Is your company culture guiding your team to the next level or just a sign on the wall?  Are you deselecting your employees or hiring the best of the worst bunch?  Are you maximizing your company culture to increase revenue and profits? Why? Because they understand it’s a required rite of passage to grow and be successful. Unfortunately, many companies don’t spend enough time developing this very crucial aspect of their business.
  • 4. Most of all, it’s worth nothing if you never do anything with it. Have everyone that is involved be a part of it.  Share it with them and have them: Believe - Idealize – Visualize – Materialize Every business needs a direction and a set of rules for arriving a the destination. Without these your business is destined to failure. Vision in your business. Mobilizing and energizing a culture is predicated on the organization clearly understanding the vision, mission, values, and goals.
  • 5. Culture is big. It’s great to have a focus on where you want to go, but having the “rules” is possibly the most important. These are about what you do each and every week, day, hour.  3 values that are imperative for you the owner  3 values that are imperative for the customer  3 values that are imperative for the team  3 values that are imperative for the business Culture-driven companies explicitly put their people first.
  • 6. Companies that focus on culture are becoming icons for job seekers. Make it your business. Younger companies that focus on culture see a huge payoff. Just look at the way decisions are made and the way departments cooperate.  NetFlix’s culture manifesto ”freedom with responsibility” is one of the most popular documents on the internet, 11 million+ viewers. Everyone wants to copy it.  Companies with strong positive cultures are now the most in-demand. So the “culture winners” are winning bigger.
  • 7. Culture fuels brand. A vibrant culture provides a cooperative and collaborative environment for a brand to thrive in. Without a functional and relevant culture, your resources are wasted.  Zappos is thriving and on its way to $2 billion, while American Apparel is mired in bankruptcy and controversy.  Both companies are living out their missions—one is to create happiness, and the other is based on self- centered perversity.  Authenticity and values always win. Your brand needs to be nurtured, evolved, and invigorated by the people entrusted to keep it true and alive.
  • 8.
  • 9. Nathan Smith Chief Business Coach nsmith@smithdurant.com 702-583-7301 @coachvegas Michael Durant Chief Creative mdurant@smithdurant.com 702-583-7301 @michaeldurantlv Let’s talk about your business goals. www.smithdurant.com Where logical intuition defies average.

Hinweis der Redaktion

  1. Why Great Company Cultures Are Hotter Than Jennifer Lawrence Smart companies have a great culture. Why? Because they understand it’s a required rite of passage to grow and be successful. Unfortunately, many companies don’t spend enough time developing this very crucial aspect of their business.  -Is your company culture just a sign on the wall or is it guiding your team to the next level?  -Are you deselecting your employees or hiring the best of the worst bunch?  -Are you maximizing your company culture to increase revenue and profits?
  2. Culture is a big and somewhat vague term. Some define it as “what happens when nobody is looking.” Culture is the set of behaviors, values, artifacts, reward systems, and rituals that make up your organization. You can “feel” culture when you visit a company, because it is often evident in people’s behavior, enthusiasm, and the space itself.
  3. Do you run into your culture every day? Does it inspire you, or smack you in the face and get in your way, slowing and wearing you down? Is it overpowering or does it inspire you to overcome challenges? It's important to understand what is driving your culture. Is it power and ego that people react to, and try to gain power, or a culture of encouragement and empowerment? Is it driven from top-down directives, or cross-department collaboration? To get a taste of your culture, all you have to do is sit in an executive meeting, the cafe or the lunch room, listen to the conversations, look at the way decisions are made and the way departments cooperate. Take time out and get a good read on the health of your culture.
  4. Culture fuels brand A vibrant culture provides a cooperative and collaborative environment for a brand to thrive in. Your brand is the single most important asset to differentiate you consistently over time, and it needs to be nurtured, evolved, and invigorated by the people entrusted to keep it true and alive. Without a functional and relevant culture, the money invested in research and development, product differentiation, marketing, and human resources is never maximized and often wasted because it's not fueled by a sustaining and functional culture.  Look at Zappos, one of the fastest companies to reach $1 billion in recent years, fueled by an electric and eclectic culture, one that's inclusionary, encouraging, and empowering. It's well-documented, celebrated, and shared willingly with anyone who wants to learn from it. Compare that to American Apparel, the controversial and prolific fashion retailer with a well-documented and highly dysfunctional culture. Zappos is thriving and on its way to $2 billion, while American Apparel is mired in bankruptcy and controversy. Both companies are living out their missions—one is to create happiness, and the other is based on self-centered perversity. Authenticity and values always win.