Reputation management refers to influencing and controlling an individual's or business's reputation.

1. ORM- Today’s Business Need
Whether you own a small or a large business - ORM acronym for online reputation
management has become vital aspect to promote positive content to the top of results page
and drive unwanted content (negative, irrelevant or competition) beyond the reach of people
when they search about you, so that the pages are occupied with relevant and positive content
about you.
What if people searches you and find anything negative about you will they ever make their
mind to do business with you??
Well, the answer is so transparent in front of you. Eventually you are the one who has to make
decision to perk up your image and form ever lasting impression on the people who searches
you and turn them into prospective buyers.
Now the question is how to build your reputation to have a decent impact on your customers.
The answer is here, we will tell you how you can effectively use ORM for your clients.
 Search yourself on Google and recognize yourself where you lie in result pages.
 Analyze the results showing up on the page and classify them into the following
categories:

2.  If you find yourself in any first three categories, then you have a lot of tasks ahead to do and
plan accordingly.
 The best alternative is to opt for Search Engine Optimization which will rank your content higher
as much possible and will show relevant pages only. To get an advice form a SEO Expert for
Online Reputation Marketing visit at http://www.lyseismarketing.co.uk/
Tips which you can follow to build your reputation among people:
1. Build Social Media profiles on highly reputed sites like Facebook, Twitter, LinkedIn etc. and
regularly post positive content about your business. Build Social relationship so that you can
target substantial amount of audience to your website. Ensure that you use your actual name
and keep the profile clean.
2. Make a website or blog and post original and high quality content to catch the attention of
people.
3. Start a PPC campaign services to rank your targeted keywords high on SERP’s.
4. Create quality backlinks for your website as more credible pages links to your site more your
name can mount in search pages.
5. Post plenty of images online and share them as much as you can. Tag your friends and show
them your online presence. Add Description and let the Search Engine also know about you.
Conclusion
After going through this article you must have got a notion what ORM is all about and how
imperative it is to build your reputation for a successful business? One thing you must be
aware of it is not a game of just 2-3 weeks but it can take much longer to improve search
presence online considering the amount of your negative results.