Building An Entrepreneurial Culture

1. TOPIC 12:
Building an Entrepreneurial Culture

2. Building Entrepreneurial
culture
2
It is an attitude,
values, skills, and
power of a group or
individuals
Keep the business’s
best interests in mind
and building customer
loyalty and happiness.
Adapt, collaborate,
both lead and follow,
and inspire others
around a vision.
Constant
communication is
necessary for the
implementation of a
new company culture.
Encourage employees
to be curious, take on
new responsibilities,
ask questions, and
provide feedback.
Listening to people’s
ideas and
encouraging a
continual feedback
loop.
Employees perceive themselves as
entrepreneurs which allows them to identify
opportunities, take calculated risks, and make
decisions.
The strong sense of ownership and
empowerment is a driving force of innovation in
this type of company culture.

3. HOW TO MAINTAIN START-UP CULTURE
Identify + Integrate Culture
• Start by identifying your startup’s core mission and values.
• What does the startup stand for and what does it promise to deliver?
• In order to achieve maximum buy-in from your employees, your startup's
mission must be clear, concise, and actionable.
• Create an event that celebrates the revitalized mission
• Share stories about how the work employees are doing is creating a positive
impact
• A video campaign is a highly effective way to share this story

4. HOW TO MAINTAIN START-UP CULTURE
Make Smart Hiring Decisions
• When an employee's beliefs and behaviors are in alignment with your startup's
core values and company culture, they're in it
• For example, Airbnb prioritizes their company values when hiring
• Once your company culture is defined, it should be outlined in all recruiting
materials. During the interview process, ask questions about the applicant's
values and aspirations.
• Use this information to determine how their personal beliefs align with your
startup's core mission, values, and culture.

5. HOW TO MAINTAIN START-UP CULTURE
Be Authentic + Accessible
• Culture starts with the founders; you are the living and breathing representation
of your startup's culture.
• Act at work and how you treat people's decisions and people's work.

6. HOW TO MAINTAIN START-UP CULTURE
Gather Feedback
• Startup founders should meet with their employees to ensure that everyone is
on the same page.
• Start by asking your team about the company's goals.

7. You have completed the course. Congratulation!
Thank You