1. Communication and Interaction
Minor Measures – Great Effects

2. Nadja Bastawi
Founder & CVO of Two Pi Team
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

3. Two Pi Team was founded in 2005 and offers
a range of game-related services with a focus
on MMOGs.
Our team provides professional forum
moderation and supervision, as well as community
management, localisation, translation and other
game-related services.
About: Two Pi Team
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

4. Two Pi Team - Partners
We work for or partnered with:
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

5. Two Pi Team - Projects
We have worked or we are still working for these projects:
For more information visit our website
> Age of Conan > Dungeons & Dragons Online > Need For Speed World
> Archlord > End of Nations > Online Football Manager
> Battlefield Heroes > FunFastFantastic > Operation Flashpoint: Red River
> Battlefield Play4Free > Games Convention Online > Pirate Galaxy
> Battleforge > GDC Europe > Quo Vadis
> Bibi Blocksberg > Gods and Heroes > RF Online
> Command & Conquer: Tiberium Alliances > Guild Wars / Guild Wars 2 > Rift
> Dante‘s Inferno > Harveys Neue Augen > Star Wars: The Old Republic
> Dark Light > Jack Keane 2 > Steel Legions
> Darksiders > Kane & Lynch 2 > Tales of Monkey Island
> Das Schwarze Auge: Satinavs Ketten > Lord of the Rings Online > The Settlers Online
> Deponia > Lord of Ultima > The Whispered World
> Deus Ex: Human Revolution > Lula Online > Venetica
> Divinity 2 > Metal Gear Online World Championship 2008 > Warhammer Online
> Drakensang > Moon (the movie)
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

6. The Quest for the Holy Grail
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

7. The Community Manager,
A Magician?
May I introduce ?
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

8. The original notion of
Community roughly
defines a collective
sharing of at least one
common interest and
building up an identity of
its own.
What does Community Management mean ?
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

9. The term of Manager, in
economics, serves to
describe an executive.
What does Community Management mean ?
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

10. In sports or in the field of
arts it means an agent
who in particular solves
organisational and
business issues for his
clients.
What does Community Management mean ?
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

11. Taking care of the
Community
Some of the Community Manager‘s main tasks
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

12. Interaction with the
Community
Some of the Community Manager‘s main tasks
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

13. Granting a smooth flow of
information
Some of the Community Manager‘s main tasks
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

14. (Making contributions to
the) Development of
Marketing Strategies
Some of the Community Manager‘s main tasks
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

15. Meaningful and significant
reporting to the
Developer and/or
Publisher
Some of the Community Manager‘s main tasks
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

16. Interactive tie inhouse between the departments
Some of the Community Manager‘s main tasks
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

17. And where is the Community ?
Blogs
Conventions
Official
Forums
Fansites
Events
Portal sites
Social Media
Guilds
print media
Community Management
should be understood as
central interface.
Community
Management
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

18. Identifying Key Players
Multiplier
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

19. Evangelists !
Priceless Assistance
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

20. Social Media
Special Topics of Interest
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

21. A Blessing !
Social Media
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

22. A Curse !
Social Media
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

23. Apropros Grail
Take the whole advantage, not only the money!
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

24. Honesty
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

25. Time and Timing
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

26. Strategies
It is simple: There is no strategy, unless you define one.
If you have a strategic plan, Community Management can,
will and has to form and follow the strategies.
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

27. Example: Ritter Sport
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

28. Example: Mini
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

29. Rules
Define them! Enforce them! Obey them yourself!
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

30. Image
Define it! Enforce it! Obey it yourself!
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark

31. Nadja Bastawi (CVO)
n.bastawi@two-pi-team.de
+49 (0)2103 929 555 - 12
Otto-Hahn-Straße 8
40721 Hilden
Germany
www.two-pi-team.com
Thanks for listening!
Member of…
The future of gaming is…
COMMUNITY
COMMUNITY COMMUNITY!
Quote: David Perry on GCDC, Leipzig 2008
© Two Pi Team, Engage & Play 2012, Copenhagen, Denmark