Foundation of corporate communication prepared by T.Y.B.M.S Students for academic purpose

1. UNIT 1

2. Tariq Choudhary - Roll no - 85
Rakesh Choudhary - Roll no - 86
Khushboo chauhan - Roll no - 84
Kinjal dalal - Roll no - 87
Ranjan Kumar - Roll no - 88
Parth Bhogle - Roll no - 83

3.  The word “corporate” originally stems from the Latin
words for “body” (corpus) and for “forming into a
body” (corporare) which emphasize a unified way of
looking at internal and external communication
disciplines
 Jackson (1987) defines corporate
communications as “the total communication
activity generated by a company to achieve
its planned objectives.

4. Formal Communication.
Informal Communication.
Internal and External Communication.
Oral and written Communication.
Means of Communication.
Wide Coverage.
Feedback.

5. Creating Public Image.
Understand and Capitalize.
Communication Technology.
Ethical Dimension.
Institutional Development.

6. Internal Co-ordination.
Linked with outside world.
Efficient Management.
Motivation.
Decision Making and Implementation.
Leadership.
Corrective Measures.

7. A.) Functions :-
-Strategy Formation & implementation .
-Corporate identity, Image & Reputation.
-Customer Relations.
-Employee Communication.
-Investors Relations.

8. B:)Responsibilities :-
-To promote the profile of company.
-To delicate task in communication.
-To mobilize internal & External corporate
objectives .

9. Management Communication.
Marketing Communication.
Organizational Communication.

10. Simple.
Concise.
Clear.
Correct.
Complete
Consistent.
Proper Feedback.
Proper Planning.

11. To have a better Rapport.
To highlight the performance.
To advertise new products & services.
Helps in retaining existing clients.
Helps to implement strategies.
Helps in Corporate branding.
Helps to develop Global Competence.

12. Corporate identity is the total of visual & non
visual means applied by the company to present
itself to all its relevant target group on the basis
of Corporate identity plan.

13. Features :-
Intangible qualities.
Tangible qualities.
Symbols.
Communication.
Behaviour.
Types-(Monolithic,endorsed,branded)
Elements-(naming logo, corporate
font,letterhead,interior design, booklet)

14. Corporate image is an image or reputation
of a company based on knowledge of its
activities & experience of its behavior.

15. Factors influencing corporate image.
Is your website Credible?
Is advertising credible?
How good are your industrial relations?
How good are your trade relations?
How do people like your premises?
How convenient is your packaging or
delivery services?

16. The overall quality or characteristic has
seen or judged by the people in general on
the behalf about something or someone is
called as reputation.
Corporate reputation is based on how the
company conducts or is perceived as
conducting its business

17. Advantages :-
Extra value to organization.
Helps to reduce customer risk.
Increases job satisfaction of employees.
Supports for introduction of new products.
Acts as a powerful signal for competitors.
Increase in Advertising effectiveness.

18. Satisfying basic human need.
Creating Credibility.
Uniting people & leadership.
Improved Decision Making.
Long term Gains.
Securing the Society.

19. ● PR Foundation in the Public Sector
● Economic Liberalisation provided impetus
to PR Practice
● Teaching of PR and Corporate
Communication in schools and journalism
● Future prospect in the field

20. ASPECTS:
● Dealing with controlled and uncontrolled
media
● Serving both internal and external
audiences
● Proactive communication planning
● Advocating communication strategies and
tactics
● Branding images and reputation
● Branding products and services

21. TODAYS ISSUES:
● The Global Economy
● Quality of the environment
● Increased role of management
● Emphasis on issues management
● Professionalism of the public
● Fragmentation of the mass media

22. ● Big businesses are always under attack
● Convergence of products & markets
● Challenges of Global Economy
● Growing exposure to information through
various media
● Networking of people cutting across
barriers of geography, caste, colour and
creed
● Issues of Corporate Governance and
CSR

23. a. To Contribute to cultural conditions of
‘Universal Declaration Of Human Rights.’
b. To establish communication patterns &
channels.
c. To connect with the customers.
d. To build good relationship between
professional and public.
e. To observe duties of profession.
f. To establish moral, psychological &
intellectual conditions.
g. To carry out commitments of organization.

24. According to each member of the society
shall refrain from the following:
a. Subordinating the truth to other
requirements.
b. Circulating wrong information.
c. Taking part in unethical ventures.
d. Using manipulative method and technique.

27. A. Invasion of Privacy:
It is a legal concept dealing with individuals
private life.
B. Copyright Act (1957):
Prior to that the photograph was directly &
indirectly derived & the person who owns
this shall be deemed to be author of work.

28. C. Digital Piracy:
Illegal act of duplication of license or
Copyright material from Internet.
D. Right to Information Act (2005)RTI:
It means that all information is in
government tiles & public funded
organization.