Current EVP research, EVP strategies and HR role.

1. Tonkin
Employee Engagement Conference
Good Employee Proposition:
Attract, Engage and Retain the Best
Tony Wiggins
Queensland Health
27 November 2012

2. My Contribution Today
… discuss the Employee Value Proposition strategies
used at the Queensland Building Services Authority
(BSA) and possibly your organisation to ensure best
long term business results.

3. Key Points
• Examine current research about EVP
• Discuss the BSA case study and the EVP strategies
used
• HR role in driving the EVP bus
• How the “General Manager” influenced the BSA way of
life and EVP

4. Employee Value Proposition is …
• Commonly used jargon to describe characteristics and
appeal of working for an organisation
• Mix of characteristics, benefits, and ways of working in
an organisation
• Enables an organisation to stand out as different to drive
attraction and commitment
• Examples - compensation, health benefits, work life
balance, career opportunities, location, respect,
retirement benefits, leadership, values …

5. Employee Value
Proposition

6. BSA - A Snapshot
• Established 1992
• Queensland government statutory authority
• Sets QLD home building construction standards
• Coordinates completion of defective work
• Provides support, education and advice on homes
• Funded by builders fees
• 326 employees (2007)
• Head office - Brisbane + 7 regional offices
• Staff - building construction, insurance and legal
• HR function - head office

7. The Road to Recovery
Restraining Forces Driving Forces
< 2001 2001 >
• Funding problems • Visionary General
• No business direction Manager
• Inadequately skilled staff • Quality and customer
• Reactive - bad news value framework
headlines • Strategic and operational
• No quality and customer plans
focus • People - greatest asset
• Externally driven by • Balanced board
builder associations membership

8. GM Vision
“Our goal is to strengthen our position as a people-
oriented employer where staff are developed,
valued and involved.
BSA operates in an environment where our people
are our greatest asset, so we are serious about
providing a positive, motivating and challenging
work environment and creating the talent for the
future.”
Ian Jennings – General Manager

9. Why I work at BSA ...
“sense of belonging to a family”
“working for a respected organisation”
“the caring attitude of the team”
“everyone is a leader here”
“I love the General Managers vision for 2011”
“morning teas, room to advance, challenging”
“being able to make a difference”
“it’s a people workplace”

10. BSA Employment Proposition
Values Based Culture
Values affect every thought we have, every decision we
make and every action we take.
I Innovative
C Collaborative
A Accountable
R Respect and trust
E Energy and fun

11. Live it and they will come
Reward
And
Recognition
Fun
Educational
Work
Assistance
Environment
Learning
Work/Life
Opportunities
Balance
(Classroom)
Learning
Opportunities
(Outdoors)

12. BSA Employment Proposition
Learning and Development (classroom) Learning
Opportunities
• Silent driver - behavioural change (Classroom)
• 3 core learning areas
• Behavioural + attitudinal change
• Transfer of learning / ROI model
• Partnerships

13. BSA Employment Proposition
• Transferred classroom learning to the outdoors Learning
• Reinforced BSA values and behaviours Opportunities
(Outdoors)
• Took workers out of their comfort zone
• What happened, so what, where to from here?
Great Keppel Island Mt Coolum Mt Glorious
Central Queensland Sunshine Coast Brisbane Forest Park

14. BSA Employment Proposition
Tertiary
• Financial and leave assistance - professional Educational
Assistance
qualifications
• Based on relevancy to BSA and the skills and knowledge
to be acquired
• Career path driven
• Assisting staff to be part of and contribute to success
management or operation of BSA

15. BSA Employment Proposition
Rewards + Recognition
Reward
And
• Australia Day Awards - exceptional performance Recognition
• Business Improvement Council Awards -
“thinking outside of the square”
• Breakfasts/lunch/dinners - recognise rising stars
• Letters of appreciation - job well-done
• Years of service awards - commitment to BSA
• Newsletters/emails - on-the-job recognition

16. BSA Employment Proposition
Community Sporting
Flexible Work Practices Events
Work/Life
Balance
Transition to Retirement
Carers Leave
Corporate Health Family/Maternity Leave

17. BSA Employment Proposition
Fun Environment Fun
Work
• “employees who laugh together stay together” Environment
• serious about having fun at work
• fun makes difficult situations less stressful
• our General Manager sets the tone
• “fuzzier” benefits - key to our success

18. Success @ Time
National Recognition
Human Resource Magazine Awards
• Best Learning and Development Strategy 2004 + 2005
• Best HR Champion (CEO) 2005
• Best Change Management Strategy (Finalist) 2005
• AHRI QLD HR Award Finalist 2005
Organisational ROI Benefits
• Linked to performance management competencies
• Lifelong learning culture
• Leadership Development Pipeline

19. Critical Success Factors
• Small flexible agency - change ready
• Visionary General Manager - people as assets
• Board and Executive sponsorship
• HR business linked to business goals
• In-house HR expertise

20. HR as the Navigator
Recruitment - Onboarding Leadership and Involve
Cultural Fit Culture Everyone
Recognition and Interesting and
Rewards Fun Workplace
Source: BCG Creating People Advantage 2008

21. Tony Wiggins
Team Leader - Special Projects
Chief Health Officer, Queensland Health
Email: tony_wiggins@health.qld.gov.au