1. Digital business opportunities
Speak was given at the Business Camp at the
Digital Factory May 7, 2013.
Audience: Ryslinge Innovationshøjskole

2. Always remember the purpose….

5. Reid Hoffman - Entrepreneur. Product Strategist. Investor. (Co-founder Linkedin)
- Shape your identity or it will shape you.

6. • Choose your own Identity
• Identity comes from choice; choice comes from identity. On a
daily basis, the actions you take, the people you spend time
with, and the principles you choose to defend will define your
identity. Therefore, you should choose to construct an identity
that signals to the world your core values and unique choices.

7. Digital Identity

9. World’s strongest Digital Identity
Have we ever heard from Baumgartner ever since....?

10. Co-creation & user engagement

17. 1993 - Den første digitale generation

18. 1993 - Den første digitale generation

19. Even more digital….

20. Digital Strategy
Kilde: http://www.madperspectives.com/images/illustration_framework.png

21. • Social media is an extension of your business
• Every employee is your brand ambassador, your
marketer, and the face of your company.
• PR no longer stands for only public relations; it
means people react, people respond, and people
reach out.
- Awesome Business – Scott Stratten
Social Business
”We use twitter, we are a social business” is like ”we
have an oven, we’re a gourmet kitchen” @ValaAfshar
– CMO, Enterasys, Siemens Enterprise, Boston.

25. The perfect storm – Peter Svare

27. My typical day includes these sociale & digital media

28. Social Media Strategy

29. Content strategy

30. Internet via mobile vs. the stationary computer

31. Multichannel (= new possibilities)

34. How to get revenues from a “free” business model
- Create A need
- in-app purchase
- Abonnement
- Storage
- etc.

36. Android
Apple

37. Windows 8

38. Native apps
Cross-platform app
Web (based) apps
Mobile website

39. App type – to be selected according to need & purpose

40. #MadeWithAtoms
• http://www.research.ibm.com/articles/madewithatoms.shtml

41. Questions ?
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