1. May 9, 2013
Presented by Learning @ Time
#TimeCareerFair:
Consumer Marketing

2. Hi! I’m Amanda Pacitti.
I’m the manager of Learning @ Time.
t: @TimeIncCareers
e: learning@timeinc.com
L: http://www.linkedin.com/in/ajpacitti

3. So what is a #TimeCareerFair?
Part Learning conference!
Part event!
All online!

4. It’s about results, after all.

5. Five tips for making the most of this
online event.

6. 1. Talking is good.
See the Live Chat tab on the
right?
You can communicate with
the entire community there.
It’s also where you’ll submit
questions to speakers.
If it’s distracting to you,
simply hit the pause button or
swap to a different tab.

7. 2. …So is listening.
You’ll hear from three speakers today. Each will give a 10-minute
talk about their career at Time Inc. and do a 5-minute live Q+A
with the audience (that’s you!).
Simply type any questions you have into the chat window for the
Q+A and we’ll submit those to the speakers.

8. Presenting, your speakers!
Julie Zierolf, Assistant marketing manager,
Style + Entertainment Partnerships
Carly Roth, Assistant manager, retention marketing,
Southern Living + Sunset
Rita Cidre, Associate manager, acquisition
marketing, All You

9. 3. The internet isn’t perfect (yet).
We have our friends at Spreecast, the webcasting platform we’re
using, graciously willing to help with any tech questions.
Chris Delgado is on chat – if you have an issue, add it to the chat
and Chris will followup with you.

10. 4. It’s about content.
You can move the slide window anywhere on your screen that
works best for you. To move through speaker slides, simply click
the forward arrow.
You can move freely through the presentations.

11. 5. We <3 Twitter!
If you want to tweet
about the online event,
use the hashtag
#TimeCareerFair.
You can also follow
@TimeIncCareers for
updates.

12. This event is the second in a three-part series. Are you or
someone you know interested in marketing, PR, or ad sales?
#TimeCareerFair: PR, Ad Sales + Marketing:
Tuesday, May 14, 12-1pm ET
We’re just getting started!

13. Use the “tell a cool friend” method.
Quickie advice:

14. Ok, let’s get started!
After the event, you can send
resumes to
learning@timeinc.com.

15. May 9, 2013
Consumer Marketing Overview

16. Agenda

17. What is Consumer Marketing?
Responsible for marketing, financials and
management of magazines via retail, online,
email, direct mail, insert cards, partnerships
and renewals
Online Order Form
Insert Card
Mobile Partnerships
Renewal Mail PieceEmail
Generates 35%of company’stotal revenue!

18. 4 MARKETING SKILLS FOR SUCCESS

19. Energetic
 Positive, go-getter attitude
 Easy to work with
 Comfortable asking for help and/or further explanation
 Adapts well to change

20. Creative
http://nyctcmmvf2/PromoCreatives/PE_People/2012%20Online/mc_2ope1727
Ads on PEOPLE.com
Sports Illustrated Online Order Form
• Think of new ways to market
magazines through traditional
channels (retail, online, email,
direct mail, insert cards,
partnerships and renewals )
• Come up with new innovative
ways to highlight brands
• Out of the box thinking is a must
here!
 Think of new ways to market
magazines through traditional
channels (retail, online, email,
direct mail, insert cards,
partnerships and renewals )
 Come up with new innovative
ways to highlight brands
 Out of the box thinking is a must
here!

21. Analytical
 Must be comfortable with
numbers
 Analyze marketing campaigns
and make recommendations
based on results
Control Refreshed Control: 87 GI
Black Flash: 92 GI
Stripes: 1Q12 Test

22. Organized
 Manage/meet deadlines,
communicate changes to
multiple teams
 Marketer is the information
hub, must disseminate to all
necessary teams
 Comfortable with multi-
tasking

23. Q&A

24. Hi, I’m Carly Roth.
Assistant Marketing Manager

25. Background
 Age: 22
 From: Armonk, NY in Westchester County
 College: University of Wisconsin-Madison
 Graduation: May 2012
 Major: Consumer Affairs in Marketing

26. How I got started at Time
 Intern in Consumer Marketing New Business
Summer of 2011
– Worked on Sunset and Coastal Living
 Looking for a marketing job that involves developing
and maintaining relationships with consumers
 Researched media companies in NYC and Time’s
program was the best fit
 Previous internships: PR company and
Sales/Inventory analyst

27. Consumer Marketing Departments
 3 clusters (Style & Entertainment, Lifestyle, News &
Sports)
 New Business
• Try to get new subscribers
 Retention
• Try to get subscribers to renew and keep renewing
 Billing
• Make sure subscribers pay
 Partnerships
• Looking to other companies to develop relationships that
can increase profitability

28. Internship- New Business
 Creative and analytical work
 Worked on partnerships, as well as online, insert and direct
mail sources
 Collaborated with a lot of different Time Inc. departments
 Was given a lot of ownership and responsibility with projects

29. Internship- New Business
(continued)
 Assist in develop and executing creative testing
 Analyzed the success of tests to suggest recommendations to
management
 Conducted online research to identify profitable partnership
opportunities

30. The Intern Challenge
 Worked in a group of undergrad and MBA interns to market
Health magazine to millenials by leverage digital platforms to
drive print sales
 Present to senior management from multiple departments at
the end of the summer

31. Assistant Marketing Manager-
Retention
 Hones in on analytical skills and critical thinking
 Some creative aspects
 Work across 3 sources:
– Renewals
– Billing
– Donor Renew

32. Assistant Marketing Manager-
Retention (continued)
 Develop and execute marketing strategies to grow subscriber
base
 Analyze test results to identify consumer trends and present
to senior management
 Calculate subscriber life time values, financial break evens
and quantitative back-up

33. Questions?
Add them to the chat!

34. 34
A Day in the Life of a
New Business Associate
at Time Inc.
Presented by Rita Cidre, May 2013

35. ME!
A Quick Introduction:
•Name: Rita Cidre
•Hometown: San Juan, PR
•Like: Writing, Movies, Warm Places,
Media
•Joined Time Inc. full-time in August
2012 after spending the summer as an
MBA intern
35
At the office sporting my Psy mug.

36. My role at Time Inc.
Official Title: Associate Manager, New Business
Cluster: Lifestyle (think recipes, cleaning, stain
removal…)
Brands: All You Magazine (think crazy couponers!)
Primary responsibilities:
• Oversee subscription marketing across all online
sources: allyou.com, email, SEM, social, affiliate
marketing
• In a nutshell, I try to grow the pool of subscribers to
All You Magazine.
36

37. Why I love my job!
1. I have the freedom to create and execute fun promotional campaigns.
37
Examples from the AY OPI Valentine’s Day
Promotion.

38. Why I love my job!
2. It’s super social!
38
Share it Up Facebook Campaign.
Brad’s Deals Post.
Affiliate Blogger Loyalty Program.

39. Why I love my job!
3. We’re changing the way people interact with content!
39

40. Questions?
40