2013 Education Symposium & Expo - The Social Spill: What Organizations Can Learn from BP's Social Media Tactics

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Tallahassee Society of Association Executives

Business Technologie

The Social Spill

What Organizations Can
Learn from BP’s Social
Media Tactics After the
Deepwater Horizon Oil Spill

Nathan MacDonald

Reaction on Twitter

@BPGlobalPR

@BPGlobalPR

@BPGlobalPR

@BPGlobalPR

Unified Command

The New BP America
Facebook Account

YouTube

YouTube

YouTube

YouTube

YouTube

What can we learn from BP?

Be Active

Be Interesting

Be Humble
and Honest

Be Unprofessional

Reflection

The Fotographing Fat Kid

Thank You!
Nathan MacDonald
PR/Marketing Coordinator
Center for Leadership & Social Change
Florida State University
(850)645-8780
nmacdonald@admin.fsu.edu
@nathan_albert

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2013 Education Symposium & Expo - The Social Spill: What Organizations Can Learn from BP's Social Media Tactics

1. The Social Spill What Organizations Can Learn from BP’s Social Media Tactics After the Deepwater Horizon Oil Spill Nathan MacDonald

2.

3. Reaction on Twitter

9. Unified Command

11. The New BP America Facebook Account

17. What can we learn from BP?

19. Be Interesting

20. Be Humble and Honest

21.

22. Be Unprofessional

24. The Fotographing Fat Kid

25. Thank You! Nathan MacDonald PR/Marketing Coordinator Center for Leadership & Social Change Florida State University (850)645-8780 nmacdonald@admin.fsu.edu @nathan_albert

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