What the National Broadband Network means for Small Business in Australia

1. Making the Most of BroadbandWorkshop Intro Slide Jane Nathan Marketing & Mediation

2. Introduction The NBN – What, when and how The Tech Revolution What it means for your community and your life What it means for your business Preparing your business to take advantage

3. About this presentation Fergal Coleman Slides and links available at www.symphony3.com/nbn See also nbnco.com.au nbn.gov.au

4. Why are you here? What do you want to learn?

5. Key Learning The Internet is key to your business strategy "All business leaders…. should put the Internet at the top of their strategic agenda. Business leaders must optimize the benefits gleaned from the Internet through innovation and change. It is no longer a choice, given that many businesses face competitors who capitalize on the power of the Internet to innovate business models. Business leaders should…. systematically review how the Internet allows them to innovate more aggressively and even reinvent their business models to boost growth, performance, and productivity. In particular, businesses should constantly try to identify up-and-coming Internet trends that have the potential to increase the impact of their efforts…” McKinsey Report: Internet Matters 2011

6. Introduction to the NBN

7. What you need to know Faster… much, much, fasterThe NBN will provide 93 per cent of households broadband speeds of up to 100 megabits per second (Mbps), or about 28 times faster than most people experience today. The remaining premises (seven per cent) will be connected via a combination of wireless and satellite technologies providing peak speeds of at least 12 Mbps. More reliable Ubiquitous

8. How Much Faster? http://www.nbntasmania.com.au/index.php?Doo=PageView&id=273

9. Worldwide Society is Changing In four years to 2010, newspaper ad revenue dropped by 44.24% Revolution is Everywhere 1 out of 8 couples married in 2009 the US met online Manufacturing to China, Services to India, Philippines, Eastern Europe, etc

10. Multiple Revolutions 366 million people (31 per cent of the population) in India had access to improved sanitation in 2008. 545 million cell phones are now connected to service in India's emerging economy. UN Report By 2013, mobile phones will overtake PCs as the most common Web access device worldwide Gartner An analysis by Merrill Lynch claimed that cloud technology could make business applications “three to five times cheaper,” meaning that organizations could save anywhere from 67 to 80 per cent (Greenberg, 2009). Rajen Sheth (2009) of Google projects cost savings of 67 per cent for moving e-mail to the cloud In December 2010 there were 9,361,520 Australians actively using Facebook. The average session time for a user visiting Facebook was 28 minutes and 58 seconds. The Australian

11. Multiple Generations

12. Your Community. The future…

13. Digital Economy Goals The Strategy’s eight goals aim to: increase Australian households’ online participation increase Australian business’ and not-for-profit organisations’ online engagement smartly manage our environment improve health and aged care expand online education increase teleworking improved online government service delivery and engagement increase digital engagement in regional Australia.

14. eHomes and eEntertainment The Internet of things Smart meters enable more sustainable homes IPTV -Already here See Also http://www.nicta.com.au/research/videos www.smartenergygroups.com.au

15. eGovernment All services available online Your data connected across all aspects of government Education, Crime, Health, Motoring, Environment UK, US, Sweden, Finland examples

16. eHealth Remote diagnosis Telehealth Remote consultations ePrescriptions http://www.ehealthinfo.gov.au

17. Education Remote learning Learn from home (ill, disabled, weather) Collaboration, virtual classes Access to endless amounts of information

18. Retail, eCommerce, mCommerce, Social Shopping Blended Commerce Changing business models Adapt and thrive or die!

19. Smart Farms CSIRO – Smart Farm Collect data by tagging and sensors (animals, crops, soil) Videoconferencing to experts and training OH&S monitored Sustainability Pathways to improved production (Precision Agriculture) 10-30% reduction in fertiliser input (rainfed and irrigated crops) 50-100% improvement in yield:water ratio (irrigated crops) 20% improvement in pasture use efficiency

20. Analysis of Your Community Political Economic Social Technological Environmental Legal

21. The Future of your Business

22. Your Business and the Internet “Companies using the web intensively gain greater market shares and higher margins” 20% decrease in travel costs 20% improvement in marketing effectiveness 10% reduction in operational costs 15% decrease in marketing costs 18% increase in customer satisfaction 41% increase in employee satisfaction “The Rise of the networked enterprise: Web2.0 finds its payday” – McKinsey Quarterly Dec. 2010

23. Your Business and the Internet 10% increase in productivity for small and medium businesses from Internet usage 2.6 jobs created for every 1 job lost 75% of Internet impact arises from traditional industries Small and medium businesses heavily using Web technologies grow and export 2x as much as others “The internet is still in its infancy” MGI Report, “Internet Matters: The Net’s sweeping impact on growth, jobs and prosperity.” May 2011

24. How well are you using technology? Answer the questionnaire What is it telling you?

25. The New Marketing Paradigm

26. (Online) Marketing iTuner Blendtec Gary Vaynerchuckwww.Winelibrary.tv Adwords

27. Cloud Computing Pay by Use Rented No overhead No upfront capital required See also: http://www.youtube.com/watch?v=n9LmzsaO698&feature=related

28. Small Business in the Cloud symphony3.com

29. Videoconferencing From Skype To Enterprise Solutions

30. Teleworking Time and cost savings from travel Smaller offices Recruitment and retention gains Increased workforce participation Infrastructure savings Access Economics Report 2010

31. Outsourcing, Crowdsourcing, Collaboration What don’t you need to do? We will continue to outsource more and more Can customers outsource more to you? Can you outsource to your customers/community?

32. Machine to Machine Machines will speak to each other Data collect from all devices Makes us more efficient Reduce our costs More eco-friendly

33. 3D Printing – Believe it or not! “Three-dimensional printing makes it as cheap to create single items as it is to produce thousands and thus undermines economies of scale. It may have as profound an impact on the world as the coming of the factory did” The Economist, Feb 10th, 2011.

34. Data The global amount of data created collected and shared in 2009 grew by 62% In 2010 is estimated that 1.2 zettabytes have been created and shared In 2020 this number will reach 35 zettabytes A zettabyte equals 1 trillion gigabytes or 1000 Exabyte. It would take 250 billion DVDs to store 1 zettabyte of data

35. Data It’s a source of competitive advantage We can capture data on everything It’s becoming less and less expensive But we need to know what data to collect We need the skills to collect, and analyse it We need the ability to use the analysis practically

36. Let’s Talk About Your Business

37. How can the NBN help your business internally Reconsider the questionnaire How can you reduce costs Eg. Teleworking Eg Cloud computing Improve productivity Do you have the right skills? What additional skills do you need?

38. How will your business be affected externally Customers Who, where, what? Suppliers Sourcing, communicating Industry Rivalry How can you gain an edge? Potential Entrants How can you protect your existing business? Substitutes Can you become irreplaceable?

39. Now Where how Where are you now? What does your business look like now? Where do you want (need) to be in 3 years time? How are you going to get there?

40. How? What do you need to do to achieve your vision? What three things are you going to do as a result of this workshop? Discuss

41. Remember the Key Learning? The Internet is key to your business strategy All business leaders…. should put the Internet at the top of their strategic agenda. Business leaders must optimize the benefits gleaned from the Internet through innovation and change……

42. Conclusion The Internet is still in its infancy Your Strategic Business Plan must consider the impact of the NBN “on” the internet Start preparing your business now

43. For more information Fergal Coleman Slides and links available at www.symphony3.com/nbn See also nbnco.com.au nbn.gov.au