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SOCIAL MEDIA
     FOR SALES
How Social Media Can Dramatically
   Enhance Your Sales Efforts
What We Do
“Stryve Group teaches companies
 how to leverage social media to
 ENHANCE lead generation and
    MAXIMIZE sales efforts.”
What is Social Media?


“Social media is the use of
    technology to build a
 relationship of know, like
   and trust with friends,
colleagues and customers”
Problems To Solve
• “I’m not generating enough leads”
• “I can’t connect/engage all my leads
  effectively”
• “I cannot qualify my leads”
• “I need more referrals”
• “My sales cycle is too long”
• “Lack of credibility”
Why Bother?
            B2B Customer Buying
            Behaviour is Changing
• 93% of B2B buyers use online search to begin the
  buying process
• 37% post questions on social networking sites
• 93% of all business buyers believe all companies
  should be on social media platforms
 “If salespeople are to continue providing solutions to
 their customers, selling must evolve in lockstep with
                 buying.” - Forbes.com
Social Media and Sales
• 32% of B2B marketers leverage LinkedIn
  to generate leads
• B2B spending on social media is expected
  to rise 67% in 2011
• 43% of employees at the largest
  companies in the US report using LinkedIn
  for professional reasons.
  (Source marketingprofs.com)
Standard Sales Pipeline


           Generate / Qualify




           Sell / Convert


           Trade Up / Referral
           Evangelize / Referral
Standard Sales Pipeline

           • Digital Footprint Tracking
             (monitoring potential
             customers)
           • Twitter Search & Tracking
           • LinkedIn Prospecting
           • Blogging and SEO
           • Content Creation


           •   Content Sharing (Slideshare)
           •   LinkedIn Groups
           •   Twitter Engagement
           •   Free trial / Opt-in

           • Social Customer Service
           • Feedback Tracking
           • Online Referrals

           • Client Promotion and Referral
The ROI
Our “Social Media for Sales” program is about providing you with the tools and
guidance to generate business results for your company.

•   Exposure to More Potential Customers
    – Social media allows you to target a large quantity of potential customers at a
      significantly lower cost.

•   Generate More Leads
    – Social media will enhance your ability to generate more sales leads and ultimately
      drive more revenue to your business. We will show you how to leverage social tools to
      connect, collaborate and ultimately generate more sales for your business

•   Shorten Your Sales Cycle
    – Get sales quicker! We will work with you to utilize social media to shorten the sales
      cycle and drive quicker cash flow. By leveraging social media connection points, you
      can get your customer to know, trust and like in a shorter time frame.

•   Generate More Referrals
    – Referrals are the easiest and least expensive forms of marketing. We will show you
      how to leverage social media to generate more business through referrals.
Our Services
1. Social Media Seminar Training
  – An intensive half-day or full-day training session with your
    sales and marketing team
  – Benefits:
     • Your company will be provided with all the knowledge and
       resources to begin utilizing social media to drive sales for their
       respective industry
     • service tailored for sales-oriented organizations.

2. Strategic Social Media Plan
  – A fully customized social media strategy, roadmap and
    implementation
  – Benefits:
     • Over a 6-8 week period we work with your company and sales
       force to implement social media in your sales process and
       enhance business results
Social Media Seminar Training
What Is It?
• Two hour customized seminar for B2B sales and marketing
  professionals. Focused on showing your team how social
  media can drive business results.

What You Learn
• Principles of social media
• Overview of social media as it relates to your industry
  (competitors, best practices)
• How to utilize social media tools more effectively. Bring your
  laptops, this is a hands on session.

What You Get
• 5 to 10 ways your team can use social media to benefit your
  business TODAY!
Strategic Social Media Plan

Our Four-Step Process
  1. Discovery Session
  2. Social Media Strategy Development
  3. Implementation
    1. Account Setup, Optimization and Automation
    2. Content Planning & Creation
  4. Analysis
    1. Social Media Managing and Monitoring
Step #1: Discovery Session
• Determine Business Objectives
  – Allows us to identify business objectives and
    specifically how to integrate social media into
    your current business operations.
• Determine Optimal Sales Strategy
  – This stage allows us to determine which
    social media activities will drive the best
    results for your organization within your
    current sales process
Example
• Requirement
  – Industrial products organization required a social
    media strategy that solidified their business
    objective of becoming a thought-leader in
    offshore sourcing.
• Developed a strategy that provided:
  – Who to target/interact with:
     • Where are your customers and how can you best
       engage them
  – What to target them with:
     • Content strategy (what to write and when to write it)
Step #2: Account Setup, Optimization and Automation

Getting Setup & Optimized
– We will work with you to set up and optimize all of your social
  media accounts. You may have accounts that are currently set
  up, but we can guarantee they are not being utilized to their
  fullest potential.
   • This includes set up and optimization of LinkedIn, Twitter, Facebook,
     YouTube, Reddit, Tumbler, Slideshare, Webinars and more.

Automation
– Fully automating Twitter, Facebook and LinkedIn posts to
 integrate across all platforms (see next example).

Increase Your Follower Count
- We will show you how to increase your LinkedIn (500+) and
  Twitter (1,000+) followers
Before and After Example
Content Planning & Creation
• What To Write and When To Post It
  – It’s not as simple as tweeting or blogging.
    Results come from a strategy for deploying
    content that connects with the right customer
    at the right time.
  – We will help you develop an editorial
    calendar that minimizes your work and
    maximizes your results. Depending on your
    business, we can develop a six to twelve
    month plan of content so you’ll never have to
    worry about what to write next.
Content Plan Example
Managing Your Social Media
• Managing & Monitoring Your Social
  Media Brand
  – There are ways to manage your online brand
    by using the right tools and strategies. We will
    set you up with a social media dashboard and
    show you the ins and outs of tweeting,
    posting, linking and connecting to achieve
    maximum effects.
  – Track your brand and impact online
  – Track your competitors online
  – Track your customers online
Example: Hootsuite




HOOTSUITE MANAGEMENT TOOL: www.hootsuite.com

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Social Media Sales V1.6

  • 1. SOCIAL MEDIA FOR SALES How Social Media Can Dramatically Enhance Your Sales Efforts
  • 2. What We Do “Stryve Group teaches companies how to leverage social media to ENHANCE lead generation and MAXIMIZE sales efforts.”
  • 3. What is Social Media? “Social media is the use of technology to build a relationship of know, like and trust with friends, colleagues and customers”
  • 4. Problems To Solve • “I’m not generating enough leads” • “I can’t connect/engage all my leads effectively” • “I cannot qualify my leads” • “I need more referrals” • “My sales cycle is too long” • “Lack of credibility”
  • 5. Why Bother? B2B Customer Buying Behaviour is Changing • 93% of B2B buyers use online search to begin the buying process • 37% post questions on social networking sites • 93% of all business buyers believe all companies should be on social media platforms “If salespeople are to continue providing solutions to their customers, selling must evolve in lockstep with buying.” - Forbes.com
  • 6. Social Media and Sales • 32% of B2B marketers leverage LinkedIn to generate leads • B2B spending on social media is expected to rise 67% in 2011 • 43% of employees at the largest companies in the US report using LinkedIn for professional reasons. (Source marketingprofs.com)
  • 7. Standard Sales Pipeline Generate / Qualify Sell / Convert Trade Up / Referral Evangelize / Referral
  • 8. Standard Sales Pipeline • Digital Footprint Tracking (monitoring potential customers) • Twitter Search & Tracking • LinkedIn Prospecting • Blogging and SEO • Content Creation • Content Sharing (Slideshare) • LinkedIn Groups • Twitter Engagement • Free trial / Opt-in • Social Customer Service • Feedback Tracking • Online Referrals • Client Promotion and Referral
  • 9. The ROI Our “Social Media for Sales” program is about providing you with the tools and guidance to generate business results for your company. • Exposure to More Potential Customers – Social media allows you to target a large quantity of potential customers at a significantly lower cost. • Generate More Leads – Social media will enhance your ability to generate more sales leads and ultimately drive more revenue to your business. We will show you how to leverage social tools to connect, collaborate and ultimately generate more sales for your business • Shorten Your Sales Cycle – Get sales quicker! We will work with you to utilize social media to shorten the sales cycle and drive quicker cash flow. By leveraging social media connection points, you can get your customer to know, trust and like in a shorter time frame. • Generate More Referrals – Referrals are the easiest and least expensive forms of marketing. We will show you how to leverage social media to generate more business through referrals.
  • 10. Our Services 1. Social Media Seminar Training – An intensive half-day or full-day training session with your sales and marketing team – Benefits: • Your company will be provided with all the knowledge and resources to begin utilizing social media to drive sales for their respective industry • service tailored for sales-oriented organizations. 2. Strategic Social Media Plan – A fully customized social media strategy, roadmap and implementation – Benefits: • Over a 6-8 week period we work with your company and sales force to implement social media in your sales process and enhance business results
  • 11. Social Media Seminar Training What Is It? • Two hour customized seminar for B2B sales and marketing professionals. Focused on showing your team how social media can drive business results. What You Learn • Principles of social media • Overview of social media as it relates to your industry (competitors, best practices) • How to utilize social media tools more effectively. Bring your laptops, this is a hands on session. What You Get • 5 to 10 ways your team can use social media to benefit your business TODAY!
  • 12. Strategic Social Media Plan Our Four-Step Process 1. Discovery Session 2. Social Media Strategy Development 3. Implementation 1. Account Setup, Optimization and Automation 2. Content Planning & Creation 4. Analysis 1. Social Media Managing and Monitoring
  • 13. Step #1: Discovery Session • Determine Business Objectives – Allows us to identify business objectives and specifically how to integrate social media into your current business operations. • Determine Optimal Sales Strategy – This stage allows us to determine which social media activities will drive the best results for your organization within your current sales process
  • 14. Example • Requirement – Industrial products organization required a social media strategy that solidified their business objective of becoming a thought-leader in offshore sourcing. • Developed a strategy that provided: – Who to target/interact with: • Where are your customers and how can you best engage them – What to target them with: • Content strategy (what to write and when to write it)
  • 15. Step #2: Account Setup, Optimization and Automation Getting Setup & Optimized – We will work with you to set up and optimize all of your social media accounts. You may have accounts that are currently set up, but we can guarantee they are not being utilized to their fullest potential. • This includes set up and optimization of LinkedIn, Twitter, Facebook, YouTube, Reddit, Tumbler, Slideshare, Webinars and more. Automation – Fully automating Twitter, Facebook and LinkedIn posts to integrate across all platforms (see next example). Increase Your Follower Count - We will show you how to increase your LinkedIn (500+) and Twitter (1,000+) followers
  • 16. Before and After Example
  • 17. Content Planning & Creation • What To Write and When To Post It – It’s not as simple as tweeting or blogging. Results come from a strategy for deploying content that connects with the right customer at the right time. – We will help you develop an editorial calendar that minimizes your work and maximizes your results. Depending on your business, we can develop a six to twelve month plan of content so you’ll never have to worry about what to write next.
  • 19. Managing Your Social Media • Managing & Monitoring Your Social Media Brand – There are ways to manage your online brand by using the right tools and strategies. We will set you up with a social media dashboard and show you the ins and outs of tweeting, posting, linking and connecting to achieve maximum effects. – Track your brand and impact online – Track your competitors online – Track your customers online
  • 20. Example: Hootsuite HOOTSUITE MANAGEMENT TOOL: www.hootsuite.com