2. Finally something different – an
influencer marketing agency to
partner with you, not just another
influencer marketing platform.
www.r2digital.co.za
3. When was the last time you
experienced a fully customised
and personalised Influencer
Marketing service?
www.r2digital.co.za
4. Who would your
consumers trust to
recommend a
product – a blogger
using the brand, or
the brand selling
it?
www.r2digital.co.za
6. Influencer Marketing
Each social influencer
advocates for the brand in
their own style, in their own
words. It’s people talking to
people
Marketing
The same generic
corporate message
broadcasted to a static
target audience
Differences between Influencer Marketing and
other marketing segments
7. A company’s marketing strategy
that talks generically to
customers needs should be
translated to include an Influencer
Management strategy that
includes people talking to people,
to create authenticity and
engagement and drive much
higher ROI.
www.r2digital.co.za
8. We strategise with
you, translating
your marketing
strategy into one
that incorporates
Influencer
Marketing
www.r2digital.co.za
9. Fashion Influencer
Audience: 20,000
Fashion Influencer
Audience: 15,000
Who Are You Talking To?
Teen
19 - 25
40 - 46
26 - 32
19 - 25
19 - 25
19 - 25
19 - 25
19 - 2519 - 25 Audience targeting
according to the
brief is imperative.
The influencer may
look right, but
when investigated,
their audience
demographic may
not fit. A smaller
targeted audience
is better than a
larger widespread
audience.
Engagement rate
is also vital.
10. We Work Top Down
Not Bottom Up –
taking your brief, and
hunting for the right
candidate, not
sourcing from a static
pool.
www.r2digital.co.za
11. Our Tools Are The Best To Identify The Right
Audience For Your Brand
www.r2digital.co.za
Actual influencer
reach
What the influencer’s
audience is interested
in
Where is the
influencer’s audience
based?
12. Our Tools Are The Best To Identify The Right
Audience For Your Brand
www.r2digital.co.za
The age groups
the influencer
talks to
Audience
household
income where
available
The audience
ethnicity
The audience education
level where available
Relative
influence is an
internal tool
ranking
influencers
against other
influencers with
the same
audience key
interests by
percentile
The audience
gender
demographic
14. We manage the influencer relationship
so you don’t have to. It takes expertise
to manage the influencer within the
constraints of a brief, while keeping
the blogger’s message authentic,
creative and engaging.
www.r2digital.co.za
15. $6.85 in
earned media
value for every
$1.00 of
Influencer
Marketing paid
media – Burst
Media, 2017
80% of
marketers find
Influencer
Marketing
campaigns
effective in
driving both
engagement
and awareness
- eMarketer,
2016
86% of
women turn to
social
networks
before making
a purchase –
Influence
Central, 2016
84% of B2B
decision
makers start
their buying
process with a
referral -
LinkedIn
70 million
Americans
used Ad
Blockers –
eMarketing,
2016 (This means
that 70 million people
DID NOT see your
advertising message,
which they would have
done had you used
Influencer Marketing to
spread your brand
messaging.)
Why Influencer Marketing
www.r2digital.co.za