Presentation BCA

1. Can coworking
operators make money
?
About the new value proposition of
the workplace
Jean-Yves Huwart
BCA Conference
London
May 18th, 2017

2. 2
We have been
organizing the
COWORKING Europe
Conference for the last
7 years.
We gather a community
a more than 500 people
yearly. It never stopped
growing since then.

3. 3
WE LOVE
OUR COMMUNITY.
13.000 coworking spaces in
operation around the world,
and the growth remains
strong in all main cities, but
not only.

4. 4
So, something
must be right
about coworking,
no?
However,
are they all
really making
profit ?

5. 5
Of course not…
Only, the same way some restaurants
are profitable and some others are
not...

6. 6
Coworking is a new
born industry.
It’s about a new value
proposition for the
workplace.
.
Those who
understand
that make
money !

7. 7
TINA
(there is no alternative)…

8. 8
We are moving toward
A NEW LEADERSHIP MODEL

9. 9

10. 10
Companies become
communities integrated
within ecosystems...

11. 11
Does this
sound familiar ?

12. 12
Those are the key principles of
coworking …
And this is partly why coworking
is becoming so popular

13. 13
Coworking is the corner stone that workspace
providers can use as a platform to develop their
identity and create new kinds of services.
It’s potentially their best marketing tool, as far as
done with authenticity and real engagement !

14. 14
Whether your
workspace looks
like this...

15. 15
… or like that.

16. 16
It’s about people…

17. 17
Offer an new
warmer
experience…

18. 18
Provide with support and
trainings

19. 19
Entertain

20. 2020
Geremia Design Luminosity
Photography: Matthew Millman
Be part of
a club

21. 21
Put in touch with other
ecosystems and connect
with local communities

22. 22
Ok, but are
coworking
spaces
making profit
for real ?
They are !

23. 23

24. 24

25. 25
Such as hotels or … business centres,
coworking spaces offer different products, including private offices,
from which they collect different revenue streams.

26. 26

27. 27

28. 28
Coworking is a mindset, a
vision of what a workplace has
to be in the 21st century.
The value isn’t anymore in the
provision of hardwares (chairs,
tables, technology,...). Shiny or
cutting-edge items are
commodities unless they
contribute to give the space a
genuine personality.
Coworking is still a very young
industry, though, and new
services are being invented
every day.
Pic:
Duke Studio

29. 29
By driving new streams of
people in an area,
Coworking spaces
potentially generate new real
estate value as well.
Source:
CoworkLisboa

30. 30
Operating a
coworking
requires a new
set of skills.
Example :
space providers
need to embrace
the modern tools
of
communication

31. 31
Looking all the
same becomes a
major risk once
your competitor
showcases a better
vibe and more
community
engagement is one
click away ?

32. 32

33. 33

34. 34
Same
city:
300
vs
5.200
Faceboo
k
fans

35. 35
Source:
Hubud, Bali.
http://double-barrelledtravel.com
Sure the scenery, the
premium location, the
quality of the
infrastructure, the
modern look and feel
of the furniture are
definitely key success
factors

36. 36
However, listen, care,
support, feed, engage,
within and outside the
space, in a sincere way…
Those are some of the key
practices to implement
would one like to thrive
personally and financially
in the coworking
business.

37. 37
Questions ?

38. 38
Contact me :
Jean-Yves Huwart
jy@socialworkplaces.co
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