This document discusses trends and strategies for social and mobile businesses. It highlights how social business can increase marketing effectiveness by 20%, sales revenue by 15%, and customer satisfaction by 20%. The key strategies discussed are: 1) Embedding social into core business processes to drive efficiency and engagement. 2) Leveraging social networks and analytics to understand individuals' needs and provide personalized experiences. 3) Making innovation a part of corporate culture through predictive capabilities, ideation, and using social networks as the new production line. Leadership is also key to driving the necessary culture change to embrace social business.