Advertisment Ethics
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This slide include the ethical & non Ethical Advertisements, Why they created these advertisements & what Effects are caused by these advertisement on the society.
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Advertisment Ethics
- 1. Adver
- 2. Group Members • Soban Ahmad (036) • Abrar Sadique (011) • Waqar-ul-Malik (050) • Asad Hameed (016)
- 4. Advertising and Promotion Viewpoints Creates consumer needs, wantsCreates consumer needs, wants Promotes materialism, insecurity, and greed Promotes materialism, insecurity, and greed More propaganda than informationMore propaganda than information Provides informationProvides information Creates jobsCreates jobs Encourages higher standard of livingEncourages higher standard of living Promotes competitionPromotes competitionProponent arguments Proponent arguments Critic arguments Critic arguments Helps new firms enter a marketHelps new firms enter a market
- 5. Ethics in Advertising and Promotion Not all issues can be regulated Not all issues can be regulated A marketing or promotion action may be legal but not ethical A marketing or promotion action may be legal but not ethical Marketers must decide the appropriateness of their actions Marketers must decide the appropriateness of their actions Ethics: Moral principles and values that govern the actions and decisions of an individual or group. Ethics: Moral principles and values that govern the actions and decisions of an individual or group.
- 7. Benetton’s “Death Row” Ad Offensive
- 8. Advertising and Untruthful or Deceptive General mistrust of advertising among consumers. Many do not perceive ads as honest or believable General mistrust of advertising among consumers. Many do not perceive ads as honest or believable Techniques involving sales promotions such as contests, sweepstakes, premium offers Techniques involving sales promotions such as contests, sweepstakes, premium offers Unethical and/or deceptive practices involving mail order, telemarketing and other forms of direct marketing Unethical and/or deceptive practices involving mail order, telemarketing and other forms of direct marketing Internet scams and abusesInternet scams and abuses
- 9. Advertising as Offensive or in Bad Taste Sexual appeals Sexual appeals Objectionable products Objectionable products Shock adsShock ads
- 10. Test Your Knowledge Advertisers are using shock advertising to: A) Test their First Amendment rights B) Get ads noticed in the midst of clutter C) Make a statement highlighted D) Test the ethics of the advertising industry
- 11. Advertising and Children Children's TV Watching Behavior Children's TV Watching Behavior Children ages 2-11 watch an average of 22 hours of TV per week and see 30,000 commercials per year Children ages 2-11 watch an average of 22 hours of TV per week and see 30,000 commercials per year 80% of all advertising targeted to children falls in four product categories: Toys, cereal, candy & fast food restaurants 80% of all advertising targeted to children falls in four product categories: Toys, cereal, candy & fast food restaurants
- 12. Childrens are Defenceless •Junk food •Nag factor
- 13. Perspectives on Ads for Children Advocates Argue That Children:Advocates Argue That Children: Marketers Argue Children:Marketers Argue Children: Lack the knowledge and skills to evaluate advertising claims Lack the knowledge and skills to evaluate advertising claims Cannot differentiate between programs and commercials Cannot differentiate between programs and commercials Must learn through socialization Must learn through socialization Must acquire skills needed to function in the marketplace Must acquire skills needed to function in the marketplace
- 14. Social and Cultural Consequences Does advertising encourage materialism? Does advertising encourage materialism? Does advertising make people buy things they don’t need? Does advertising make people buy things they don’t need?
- 15. Does advertising affect Society?
- 16. What is your opinion of this ad?
- 17. Dove Challenges the Norms of Beauty
- 18. Advertising Can Address Social Problems
- 19. Do Advertisers Control the Media? Advertising is the primary source of revenue for newspapers, magazines, television and radio Advertising is the primary source of revenue for newspapers, magazines, television and radio Advertisers may exert control over the media by biasing editorial content, limiting coverage of certain issues, or influencing program content Advertisers may exert control over the media by biasing editorial content, limiting coverage of certain issues, or influencing program content Media’s dependence on advertising for revenue makes them vulnerable to control by advertisers Media’s dependence on advertising for revenue makes them vulnerable to control by advertisers
- 21. Do Advertisers Control the Media? They must report the news fairly and accurately to retain public confidence They must report the news fairly and accurately to retain public confidence Advertisers need the media more than the media need any one advertiser Advertisers need the media more than the media need any one advertiser Media maintain separation between news and business departments “The Wall” Media maintain separation between news and business departments “The Wall”
- 22. U.S. Government Discourages Drug Use
- 23. Role of Advertising in the Economy Makes consumers aware of products and services Makes consumers aware of products and services Provides consumers with information to use to make purchase decisions Provides consumers with information to use to make purchase decisions Encourages consumption, fosters economic growth Encourages consumption, fosters economic growth
- 24. Economic Impact of Advertising Effects on Consumer Choice • Differentiation • Brand Loyalty Effects on Consumer Choice • Differentiation • Brand Loyalty Effects on Product Costs and Prices • Advertising as an expense that increases the cost of products • Increased differentiation Effects on Product Costs and Prices • Advertising as an expense that increases the cost of products • Increased differentiation Effects on Competition • Barriers to entry • Economies of scale Effects on Competition • Barriers to entry • Economies of scale
- 25. Summarizing Economic Effects Change consumers’ tastesChange consumers’ tastes Reduces competitionReduces competition Lowers sensitivity to priceLowers sensitivity to price Builds brand loyaltyBuilds brand loyalty Advertising Equals Market Power Advertising Equals Market Power Leads to higher pricesLeads to higher prices Leads to fewer choicesLeads to fewer choices Results in higher profitsResults in higher profits
- 26. Summarizing Economic Effects Provides useful informationProvides useful information Pressure for lower pricesPressure for lower prices Increases price sensitivityIncreases price sensitivity Increases competitionIncreases competition Advertising Equals Information Advertising Equals Information Forces inefficient firms outForces inefficient firms out Pressure for high qualityPressure for high quality
Hinweis der Redaktion
- Answer: B