Chapter 6 - Source, Message, and Channel Factors Personal Selling and Sales Management Advertising, Public Relations, and Sales Promotions Chapter 18 - Integrated Marketing Communications Chapter 17 - Retailing and Omnichannel Marketing Chapter 16 - Grewal & Levy 5th edition Chapter 14 - Pricing Concepts for Establishing Value Chapter 13 - Services: The Intangible Product by Belch & Belch 5th Ed Chapter 11 - Product, Branding, and Packaging Decisions Chapter 15 - The Internet: Digital and Social Media by Belch & Belch Establishing Objectives & Bugeting for the Promotional Program 
