The welcome presentation for our Digital Impact conference - 17th September 2014. Includes our 7 Steps Digital Transformation assessment and RACE/SOSTAC® planning frameworks.
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Welcome Digital Impact conference
1.
2. 2
John Lewis create a digital impact
11th September 2014
Half-year interim statement
John Lewis Partnership today
reported online sales of £552m at
John Lewis in the six months to
July 26, 25.6% more than at the
same time last year.
Ecommerce sales now
represent more than 30% of all
merchandise sales, with more
than half of traffic to
johnlewis.com now from mobile
and tablet devices.
Shop sales grew by 3.6% over the
period, taking overall gross sales
up by 11.3%, or 9.7% like-for-like,
to £1.87bn.
Source: eDigital Research – Retail Benchmark
3. 3
The 5 eras of Digital Marketing
25 YEARS OF DIGITAL TRANSFORMATION:
1994 – 2000: Internet Marketing, Online Marketing and E-commerce
2000 – 2010: E-marketing, E-business and Multichannel
2010 – 2015: Digital marketing, E-commerce and Omnichannel
2015 – 2020: Digital Business and Digital Channel Optimisation
2020 + : Marketing and Business.
4. 4
“We’re marketing in a digital world,
not doing digital marketing”
We create value for customers
We manage customer journeys
We create brand experiences
We manage people, process, tools,
performance to create business value
Chris Cox, the senior manager of global digital marketing for The Hershey Company
7. Digital
Impact
=
People
Process
Tools
KPIs
Smart Insights
PR Smith
and
First10
http://bit.ly/
Integrating PR Smith’s SOSTAC and Smart Insights RACE – a maship by First 10