At Dig|In Marissa Buckley, VP of Marketing & Brand Experience at Security First Insurance and I talked about the transformational journey we made together over the past 4+ years.

1. Sean Kennedy
The Cultural
Heart of Digital
Transformation
Marissa Buckley

2. How do we seize the opportunities
created by the disorder that
startups and innovation are
making in the insurance market?

3. Looking back to 2013:
➔ Disjointed digital experience
➔ Slow time-to-market
➔ Fast-growing
➔ Increasing pressure to
innovate

4. The Introduction
to PointSource

5. DIRECTION EXPERIENCE
CULTURE TECHNOLOGY
Where are you going and how will
you know when you arrive?
Are you providing meaningful
engagement with your users
at the right time?
Does your culture support
change and innovation?
Can you keep up with market
trends and create disruptions
of your own?

6. The Next Challenge
Legacy processes and technology were in the
way of executing on growth opportunities

7. A leading driver of Digital Transformation in
the Insurance industry is a focus on Customer
Experience.
Working from the Outside-In makes CX is
a great place to start, but to complete a
successful transformation you must transform
the processes, systems, and organizational
culture through which that experience is
delivered.
Globant Proprietary | Confidential Information
Culture,
Process &,
Alignment
Data & Intelligence
API & Integration
Customer Experience
We Evolve, Together

8. The “final” Hurdle
Becoming an organization where
change is the status quo.

9. WHY
Simon Sinek
Know Your Why

10. What
Why
HowThe Golden Circle

11. alignment
Eric Barker
Journey to Success

12. The Cost of Weak Culture
Low-level engagement within companies results in
a 33% decrease in operating income and an 11%
decrease in earnings growth
-The Productivity Paradox, Harvard Business Review

13. The Cost of Weak Culture
The likelihood of job turnover at an organization
with rich company culture is a mere 13.9 percent,
poor company cultures-48.4% turnover
-Columbia University

14. The Cost of Weak Culture
Average increase for firms with
performance-enhancing cultures in revenue growth
is 682%, without 166%
-Corporate Culture and Performance, HBS Professor James Heskett, Kotter

15. 3 Actionable Takeaways
1.
2.
3.

16. Looking to the Future
Optimistic and confident because we’re always ready.
Change is the new status quo and it is supported and
defended by a culture that values and supports
repeated innovation, big and small, through
competency and continuous improvement.

17. Sean.Kennedy@globant.com MBuckley@SecurityFirstFloridia.com
Thank You