The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Email tracking report 2013 17 october
1. Data protection 2013
Email tracking report
Thursday 17 October, DigitasLBi
#dmaemail
Friday 8 February
#dmadata
Sponsored by
Supported by
Insight Partner
2. Agenda
8.30am
Registration and breakfast
9.00am
Welcome
Fiona Robson, Managing Director, Rocketseed
9.10am
Research findings
David Cole, Managing Director, fast.MAP
9.40am
How engaged am I? Why understanding what consumers really do
is the key to success
Dela Quist, Chief Executive Officer, Alchemy Worx
10.10am Retention and reactivation: how to stop your engagers going cold
JC Mighty, Head of Campaign Management, dmg media
10.30am Panel discussion
#dmaemail
11.00am Closing comments
Fiona Robson, Managing Director, Rocketseed
Sponsored by
Insight Partner
5. DMA/fast.MAP Email Tracker ; Wave 5
David Cole,
Managing Director and Founder
david.cole@fastmap.com
#dmaemail
6. The gap between marketers and consumers can be huge…
CONSUMER
#dmaemail
6
7. The gap between marketers and consumers can be huge…
CONSUMER
MARKETER
#dmaemail
7
8. Who are fast.MAP?
Online market research agency
Work across all marketing communication sectors
Marketers working in research – considerable client-side experience
Have our own research panel
Regularly featured in the UK marketing press
Insight Partner to the DMA, IDM, IPM
#dmaemail
15. Tweeters…
How research was done
Consumer’s enthusiasm for Print
Qualities of Direct Mail
Consumer’s Expectation and Reaction to Print
#dmaemail
The future – changing nature of marketing
The implication
Case studies
Buried treasure …..?
#dmaemail
16. Tweeters…
How research was done
Consumer’s enthusiasm for Print
Qualities of Direct Mail
5 TWEETABLE FACTS …..
Consumer’s Expectation and Reaction to Print
The future – changing nature of marketing
The implication
Case studies
Buried treasure …..?
#dmaemail
#dmaemail
17. Today….
How research was done
Understanding how people use email
What’s looked for in marketing emails
How people respond
Different devices, different reactions?
The implication
Case studies
Buried treasure worth £1,000
#dmaemail
#dmaemail
18. Today….
How research was done
Understanding how people use email
What’s looked for in marketing emails
How people respond
Different devices, different reactions?
The implication
Case studies
Buried treasure worth £1,000
#dmaemail
#dmaemail
21. High Quality Control
Image and answer option randomisation avoiding top-box bias/creative
skew
Acceptable survey completion time, removing any completed too fast
Intelligent Routing to ensure a quality survey experience as questions are
relevant
Constant re-qualification of panel ensuring background variables are
updated.
Closed panel Members of the public cannot voluntarily join. Members
recruited via number of sources and demographically reflect UK. Invitation only.
#dmaemail
22. Why Online Research?
Survey despatched 6th August and stayed open until 12th August 2013
19 questions were asked in total
5th wave of the DMA Email Tracker, last conducted in August 2012
Respondents are representative - “Normal” people and not techies
Results are weighted by age and gender to reflect UK population
#dmaemail
23. Today….
How research was done
Understanding how people use email
What’s looked for in marketing emails
How people respond
Different devices, different reactions?
The implication
Case studies
Buried treasure worth £1,000
#dmaemail
#dmaemail
27. 35% have 3 or more email addresses – a slight
increase on 2012
#dmaemail
Source: fast.MAP survey August 2013
28. How does work and home affect email
consumption?
Work
#dmaemail
29. How does work and home affect email
consumption?
Home
Work
#dmaemail
30. How much time do you spend at
work on email?
#dmaemail
31. 2011 and 2012
How much time do you spend on email per day at work?
3%
3%
Over 7 hours
6-7 hours
2%
1%
5-6 hours
1%
2%
4-5 hours
2%
2%
Work - Wave 3 - Jul 11
Work - Wave 4 - Aug 12
Work - Wave 5 - Aug 13
3%
5%
3-4 hours
5%
2-3 hours
8%
10%
1-2 hours
12%
13%
14%
0-1 hour
None
61%
54%
0%
10%
20%
30%
#dmaemail
40%
50%
60%
70%
Source: fast.MAP survey August 2013
32. 2012
How much time do you spend on email per day at work?
3%
3%
Over 7 hours
6-7 hours
2%
1%
5-6 hours
1%
2%
4-5 hours
2%
2%
Work - Wave 3 - Jul 11
Work - Wave 4 - Aug 12
Work - Wave 5 - Aug 13
3%
5%
3-4 hours
5%
2-3 hours
8%
10%
1-2 hours
12%
13%
14%
0-1 hour
None
61%
54%
0%
10%
20%
30%
#dmaemail
40%
50%
60%
70%
Source: fast.MAP survey August 2013
33. 55% do not access at work –
almost a quarter for less than 2 hours a day
How much time do you spend on email per day at work?
3%
3%
3%
Over 7 hours
6-7 hours
2%
1%
1%
5-6 hours
1%
2%
2%
Work - Wave 3 - Jul 11
2%
2%
3%
4-5 hours
Work - Wave 4 - Aug 12
Work - Wave 5 - Aug 13
3%
5%
5%
3-4 hours
5%
2-3 hours
6%
8%
10%
1-2 hours
12%
11%
13%
14%
13%
0-1 hour
None
61%
54%
55%
0%
10%
20%
30%
#dmaemail
40%
50%
60%
70%
Source: fast.MAP survey August 2013
34. 55% of people do not check their emails at work. We must remember
that not everyone is office-based! #dmaemail
#dmaemail
#dmaemail
35. How much time do you spend at
home on email?
#dmaemail
36. Mar 2010, Aug 2010, July 2011, Aug 2012
How much time do you spend on email per day at home?
Over 7 hours
5%
6-7 hours
1%
Home - Wave 1 - Mar '10
Home - Wave 2 - Aug' 10
Home - Wave 3 - Jul '11
Home - Wave 4 - Aug '12
Home - Wave 5 - Aug 13
5-6 hours
2%
4-5 hours
5%
3-4 hours
7%
2-3 hours
17%
1-2 hours
31%
0-1 hour
30%
None
1%
0%
5%
10%
15%
20%
25%
#dmaemail
30%
35%
40%
45%
Source: fast.MAP survey August 2013
37. General trend towards more people
spending time looking at email
How much time do you spend on email per day at home?
Over 7 hours
more people
spending time
looking at email
5%
6-7 hours
1%
Home - Wave 1 - Mar '10
Home - Wave 2 - Aug' 10
Home - Wave 3 - Jul '11
Home - Wave 4 - Aug '12
Home - Wave 5 - Aug 13
5-6 hours
2%
4-5 hours
5%
3-4 hours
7%
2-3 hours
17%
1-2 hours
31%
0-1 hour
30%
None
1%
0%
5%
10%
15%
20%
25%
#dmaemail
30%
35%
40%
45%
Source: fast.MAP survey August 2013
38. Email providers like
Gmail and Outlook.com
have started
automatically sorting your email
for you into different folders.
How do you feel about this?
#dmaemail
41. But surprisingly a third are PLEASED with filtering
measures
#dmaemail
Source: fast.MAP survey August 2013
42. People are more happy than annoyed
with automatic email sorting
19%
33%
#dmaemail
43. How many brands are you currently
signed up to receive emails from?
#dmaemail
44. In 2012 ………
43%
signed up for
over 10 brands
#dmaemail
Source: fast.MAP survey August 2013
45. 2013 …people are starting to sign up to less
brands
34%
signed up for
over 10 brands
#dmaemail
Source: fast.MAP survey August 2013
46. On average, how long do you keep
marketing emails in your inbox?
#dmaemail
47. In 2012 a significant amount stored for
a day or less
#dmaemail
Source: fast.MAP survey August 2013
48. 2013 – increased still further. A decisiveness
about consumers action.
#dmaemail
Source: fast.MAP survey August 2013
49. Consumers are more selective: less people are signing up to more
than 10 brands & 10% rise in people deleting emails the same
day #dmaemail
#dmaemail
#dmaemail
50. Today….
How research was done
Understanding how people use email
What’s looked for in marketing emails
How people respond
Different devices, different reactions?
The implication
Case studies
Buried treasure worth £1,000
#dmaemail
#dmaemail
51. Which type of offer/content
do you like receiving best?
#dmaemail
52. Money off still the preferred type of content –
BEST OFFER/CONTENT ONLY
#dmaemail
Source: fast.MAP survey August 2013
53. Money off still the preferred type of content –
BEST OFFER/CONTENT ONLY
#dmaemail
Source: fast.MAP survey August 2013
54. Money off still the preferred type of content –
BEST OFFER/CONTENT ONLY
#dmaemail
Source: fast.MAP survey August 2013
55. Saving money for over half it’s their preferred content. More want
loyalty rewarded #dmaemail
#dmaemail
#dmaemail
56. What percentage of emails
you receive do you consider
interesting and relevant?
#dmaemail
57. Email relevant and interesting in 2012
#dmaemail
Source: fast.MAP survey August 2013
58. Email remains relevant and interesting medium
#dmaemail
Source: fast.MAP survey August 2013
59. How is “relevancy” affected when we look
at how many emails are received a
week?
….is there a correlation between
the amount of emails an individual
receives and email relevancy?
#dmaemail
60. Percentage of emails received that are interesting for
those people who up to 10 emails a week
What percentage of those that you receive do you consider interesting or relevant
to you? vs How many emails do you receive in your inbox on average each week
from brands you trust?
91-100%
81-90%
71-80%
61-70%
51-60%
41+
41-50%
31-40
21-30
31-40%
11-20
21-30%
6-10
1-5
11-20%
1%-10%
0%
0%
10%
20%
30%
#dmaemail
40%
50%
60%
Source: fast.MAP survey August 2013
61. Percentage of emails received that are interesting for
those people who up to 30 emails a week
What percentage of those that you receive do you consider interesting or relevant
to you? vs How many emails do you receive in your inbox on average each week
from brands you trust?
91-100%
81-90%
71-80%
61-70%
51-60%
41+
41-50%
31-40
21-30
31-40%
11-20
21-30%
6-10
1-5
11-20%
1%-10%
0%
0%
10%
20%
30%
#dmaemail
40%
50%
60%
Source: fast.MAP survey August 2013
62. Percentage of emails received that are interesting for
those people who up to and over 40 emails a week
What percentage of those that you receive do you consider interesting or relevant
to you? vs How many emails do you receive in your inbox on average each week
from brands you trust?
2%
91-100%
2%
5%
81-90%
1%
15%
71-80%
3%
13%
61-70%
1%
10%
51-60%
4%
19%
41-50%
41+
2%
31-40
5%
31-40%
21-30
5%
11-20
7%
21-30%
6-10
8%
11%
11-20%
1-5
16%
12%
1%-10%
49%
0%
0%
9%
0%
10%
20%
30%
#dmaemail
40%
50%
60%
Source: fast.MAP survey August 2013
63. Today….
How research was done
Understanding how people use email
What’s looked for in marketing emails
How people respond
Different devices, different reactions?
The implication
Case studies
Buried treasure worth £1,000
#dmaemail
#dmaemail
64. When you receive an interesting email,
what are your most likely actions?
#dmaemail
65. Types of actions people take still remain the same
#dmaemail
Source: fast.MAP survey August 2013
66. Types of actions people take still remain the same
#dmaemail
Source: fast.MAP survey August 2013
67. Appreciate the long-tail of email: 54% will click-through, 42% will
bear in mind for future use, 25% will go to shop or outlet #dmaemail
#dmaemail
#dmaemail
68. Why do you share emails
into social networks?
#dmaemail
69. Two-thirds do not share emails – the main reason
for doing so is to help others
#dmaemail
Source: fast.MAP survey August 2013
70. Two-thirds do not share emails – the main reason
for doing so is to help others
#dmaemail
Source: fast.MAP survey August 2013
71. Two-thirds do not share emails – the main reason
for doing so is to help others
#dmaemail
Source: fast.MAP survey August 2013
72. The next slides are the
most significant of the study
#dmaemail
73. The next slides contains the
The next slides are the
most significant findings of
most significant of the study
the study
#dmaemail
74. The next slides contains the
The next slides are the
most significant findings of
most significant of the study
the study
#dmaemail
75. Today….
How research was done
Understanding how people use email
What’s looked for in marketing emails
How people respond
Different devices, different reactions?
The implication
Case studies
Buried treasure worth £1,000
#dmaemail
#dmaemail
76. How do you access marketing
emails from the brands that you
trust?
#dmaemail
77. Desktop or laptop most used device to check
emails
#dmaemail
Source: fast.MAP survey August 2013
78. Desktop or laptop most used device to check
emails
#dmaemail
Source: fast.MAP survey August 2013
79. How do you respond to marketing
emails from the brands that you trust?
…the device which you use most often
#dmaemail
80. Most people prefer to make a purchase or
respond via a desktop or laptop device
#dmaemail
Source: fast.MAP survey August 2013
81. Most people prefer to make a purchase or
respond via a desktop or laptop device
#dmaemail
Source: fast.MAP survey August 2013
82. How often do you do the following when you
receive an email
from a brand that you trust
on your mobile/smartphone?
#dmaemail
83. 37% regularly read subject lines and open emails
before deleting via their mobile/smartphone
#dmaemail
Source: fast.MAP survey August 2013
84. If you see something that you want to
buy
in an email on your phone
what would you do…..?
#dmaemail
85. Vast majority wait to buy – people not comfortable
with using other devices to make purchases
If you see something you want to buy in an email on your phone, are you
more likely to...
I don’t access emails on my phone
43%
Wait until you are on a PC or laptop
39%
Visit the store
10%
Use your tablet to buy it
5%
Buy straightaway using your phone
Aug-13
4%
?
0%
5%
10%
15%
#dmaemail
20%
25%
30%
35%
40%
45%
Source: fast.MAP survey August 2013
86. Vast majority wait to buy – people not comfortable
with using other devices to make purchases
If you see something you want to buy in an email on your phone, are you
more likely to...
I don’t access emails on my phone
43%
Wait until you are on a PC or laptop
39%
Visit the store
10%
Use your tablet to buy it
5%
Buy straightaway using your phone
Aug-13
4%
0%
5%
10%
15%
#dmaemail
20%
25%
30%
35%
40%
45%
Source: fast.MAP survey August 2013
87. Laptops and computers are preferred devices for email. Mobiles
are for skimming subject lines, few buy straight away from them
#dmaemail
#dmaemail
#dmaemail
89. Highlights – top 5
3. 70% look forward to receiving
1. Laptops and computers still the preferred devices for emails. Mobiles used
for skimming subject lines, glancing at content but not for driving action or
purchases.
2. Remember the long-tail and other effects email can have –; 54% will clickthrough to the website, 42% will bear in mind for future use, 25% to the
shop or retail outlet
3. Saving money is top motivation for signing up for emails and is the
preferred type of content for 50% of people, but people increasingly want
loyalty to be rewarded
4. Consumers are getting more selective – less signing up to emails from
more than 10 brands (43% in 2012, 34% in 2013) &10% rise in people
deleting emails the same day.
5. 55% never check email at work,
#dmaemail
90. Highlights – top 5
3. 70% look forward to receiving
1. Laptops and computers still the preferred devices for emails. Mobiles used
for skimming subject lines, glancing at content but not for driving action or
purchases.
2. Remember the long-tail and other effects email can have –; 54% will clickthrough to the website, 42% will bear in mind for future use, 25% to the
shop or retail outlet
3. Saving money is top motivation for signing up for emails and is the
preferred type of content for 50% of people, but people increasingly want
loyalty to be rewarded
4. Consumers are getting more selective – less signing up to emails from
more than 10 brands (43% in 2012, 34% in 2013) &10% rise in people
deleting emails the same day.
5. 55% never check email at work,
#dmaemail
91. Highlights – top 5
3. 70% look forward to receiving
1. Laptops and computers still the preferred devices for emails. Mobiles used
for skimming subject lines, glancing at content but not for driving action or
purchases.
2. Remember the long-tail and other effects email can have –; 54% will clickthrough to the website, 42% will bear in mind for future use, 25% to the
shop or retail outlet
3. Saving money is preferred type of content for 50% of people, but people
increasingly want loyalty to be rewarded
4. Consumers are getting more selective – less signing up to emails from
more than 10 brands (43% in 2012, 34% in 2013) &10% rise in people
deleting emails the same day.
5. 55% never check email at work,
#dmaemail
92. Highlights – top 5
3. 70% look forward to receiving
1. Laptops and computers still the preferred devices for emails. Mobiles used
for skimming subject lines, glancing at content but not for driving action or
purchases.
2. Remember the long-tail and other effects email can have –; 54% will clickthrough to the website, 42% will bear in mind for future use, 25% to the
shop or retail outlet
3. Saving money is preferred type of content for 50% of people, but people
increasingly want loyalty to be rewarded
4. Consumers are getting more selective – less signing up to emails from
more than 10 brands (43% in 2012, 34% in 2013) &10% rise in people
deleting emails the same day.
5. 55% never check email at work,
#dmaemail
93. Highlights – top 5
3. 70% look forward to receiving
1. Laptops and computers still the preferred devices for emails. Mobiles used
for skimming subject lines, glancing at content but not for driving action or
purchases.
2. Remember the long-tail and other effects email can have –; 54% will clickthrough to the website, 42% will bear in mind for future use, 25% to the
shop or retail outlet
3. Saving money is preferred type of content for 50% of people, but people
increasingly want loyalty to be rewarded
4. Consumers are getting more selective – less signing up to emails from
more than 10 brands (43% in 2012, 34% in 2013) &10% rise in people
deleting emails the same day.
5. 55% never check email at work,
#dmaemail
94. Today….
How research was done
Understanding how people use email
What’s looked for in marketing emails
How people respond
Different devices, different reactions?
The implication
Case studies
Buried treasure worth £1,000
#dmaemail
#dmaemail
96. Marketing GAP
What shoppers do, and what marketers think that they do.
Why do we Marketers get it wrong?
Misunderstanding the ever changing attitudes to DM and Promotional
Techniques leaves a huge gap in the armoury. The Marketing Gap
Skilled in marketing technique
survey updates you annually on the• key issues you need to bear in
mind the very next time you decide • go one way, rather than another
to Understand the brand
#dmaemail
97. 3.
The problem is ……. 70% look forward to receiving
1.
44% of those that respond to post would go online to a brand’s website and 35%
would use a search engine
2.
Trustworthiness is the most important attribute a communication channel can have
with Direct Mail the overwhelming favourite for Trustworthiness by 56% of
consumers
3.
Most consumers (28%) anticipate all communication going online within 10 years
and 45% think it would be a “worse” place because of it with only 15% saying a
“better” place.
4.
85% expect response within a week when ordering by post
5.
Almost two thirds keep interesting post . The mantle-piece effect and 36% will keep
post to remind them to do further research
#dmaemail
#dmaemail
98. 3.
The problem is ……. 70% look forward to receiving
1.
44% of those that respond to post would go online to a brand’s website and 35%
would use a search engine
…….complicated
2.
Trustworthiness is the most important attribute a communication channel can have
with Direct Mail the overwhelming favourite for Trustworthiness by 56% of
consumers
3.
Most consumers (28%) anticipate all communication going online within 10 years
and 45% think it would be a “worse” place because of it with only 15% saying a
“better” place.
4.
85% expect response within a week when ordering by post
5.
Almost two thirds keep interesting post . The mantle-piece effect and 36% will keep
post to remind them to do further research
#dmaemail
#dmaemail
99. 3.
The problem is ……. 70% look forward to receiving
1.
44% of those that respond to post would go online to a brand’s website and 35%
would use a search engine
it’s complicated
2.
Trustworthiness is the most important attribute a communication channel can have
with Direct Mail the overwhelming favourite for Trustworthiness by 56% of
consumers
3.
Most consumers (28%) anticipate all communication going online within 10 years
and 45% think it would be a “worse” place because of it with only 15% saying a
“better” place.
4.
85% expect response within a week when ordering by post
5.
Almost two thirds keep interesting post . The mantle-piece effect and 36% will keep
post to remind them to do further research
#dmaemail
#dmaemail
and consumers and technology are
always changing
100. The gap between marketers and consumers can be huge…
CONSUMER
MARKETER
#dmaemail
100
101. Why the gap ?
Our marketing / own lifestyles
Career driven agendas
Latest technology
Changing environment
Insufficient feedback from consumers
#dmaemail
102. Decisions marketers have to make
Variable
How many
Possible
combinations
Audience
5
5
#dmaemail
103. Decisions marketers have to make
Variable
How many
Possible
combinations
Audience
5
5
Subject Line
4
20
#dmaemail
104. Decisions marketers have to make
Variable
How many
Possible
combinations
Audience
5
5
Subject line
4
20
Incentive
4
80
#dmaemail
105. Decisions marketers have to make
Variable
How many
Possible
combinations
Audience
5
5
Subject line
4
20
Incentive
4
80
Offer
3
240
#dmaemail
106. Decisions marketers have to make
Variable
How many
Possible
combinations
Audience
5
5
Subject Line
4
20
Incentive
4
80
Offer
3
240
Image
3
720
#dmaemail
107. Decisions marketers have to make
Variable
How many
Possible
combinations
Audience
5
5
Subject Line
4
20
Incentive
4
80
Offer
3
240
Image
3
720
PS
4
2880
#dmaemail
108. Decisions marketers have to make
Variable
How many
Possible
combinations
Audience
5
5
Subject Line
4
20
Incentive
4
80
Offer
3
240
Image
3
720
PS
4
2880
Price
4
11520
#dmaemail
109. Today….
How research was done
Understanding how people use email
What’s looked for in marketing emails
How people respond
Different devices, different reactions?
The implication
Case studies
Buried treasure worth £1,000
#dmaemail
#dmaemail
113. £15 M & S Vouchers
1. Everybodys Grandparents
45%
40%
30%
35%
30%
6. Unknown
25%
2. Comfortable People
20%
15%
10%
5%
0%
5. Stretched People
3. Deal Seekers
25%
4. Nice People
Organic Hotel
#dmaemail £15 M&S Vouchers
Green/Organic Vouchers
Green Box
None
114. £30 M & S Vouchers
1. Everybodys Grandparents
45%
40%
35%
28%
30%
30%
6. Unknown
25%
2. Comfortable People
20%
15%
10%
5%
0%
5. Stretched People
3. Deal Seekers
42%
4. Nice People
25%
Organic Hotel
Green/Organic Vouchers
£30 M&S Vouchers
#appforumlondon
#dmaemail
Green Box
None
115. Today….
How research was done
Understanding how people use email
What’s looked for in marketing emails
How people respond
Different devices, different reactions?
The implication
Case studies
Buried treasure worth £1,000
#dmaemail
#dmaemail
116. Buried insight for DMA Attendees
•
D
2 x ‘D’s’
•
Qualifies the FIRST finder to £1,000 off research for projects
booked by end October
•
Starting from 2pm today – Thursday 17th October
•
Web address is www.fastmap.com
•
Email EXACT PAGE AND LOCATION
mark.mina@fastmap.com
•
Winner will be told by Friday 18th October midday
#dmaemail
#dmaemail
124. How engaged am I? Why
understanding what consumers
really do is the key to success
Dela Quist, Chief Executive Officer, Alchemy
Worx
#dmaemail
Sponsored by
Insight Partner
125. How engaged am I? Why understanding what
consumers really do is the key to success
Dela Quist: CEO Alchemy Worx
uk.linkedin.com/in/delaquist
@DelaQuist
@AlchemyWorx
140. "Part of the challenge in moving dollars
online is that the demand generation
dollars have not moved online as
effectively," Ms Sandberg says, "and that is
90% of a $650bn industry."
Sheryl Sandberg COO Facebook
141. Email Is The Work Horse: Facebook Sends More
Email Than anyone Else In The World
But Very Few People Use Their Email Service So They Are Reducing Socials
142. More Importantly By Side-stepping Spam Legislation They
Have Created The Worlds Biggest Spam (Email) Databases
143. It’s Old Guard V New Kids On the Block
With A Bit Of Mobile Thrown In For
good Measure
153. 42% Of UK Consumers Say > 40% Of Email We Send Is
Relevant
154. How We Feel About Email Not Driven By Frequency
155. How We Feel About Email Not Driven By Frequency
156. Disproving The Myth Of Inbox Overload
• Top 200 Email Senders In US In 2012
• 300 Billion Emails
• Orange Dots Represent Average Rates/Given
Volume
*Source EDS Analyst
159. Thank You & Stay in touch
alchemyworx.com/delaquist_ebook
dela@alchemyworx.com
@delaquist
uk.linkedin.com/in/delaquist
www www.alchemyworx.com
@alchemyworx
linkedin.com/company/alchemy-worx
160. Retention and reactivation: how to
stop your engagers going cold
JC Mighty, Head of Campaign Management,
dmg media
#dmaemail
Sponsored by
Insight Partner
161. Retention and reactivation:
How to stop your engagers going cold
Jean-Claude Mighty,
Head of Campaign Management, dmg media
162. Challenge
Within a congested inbox landscape how do we gain
sight of the successful trends?
How do these insights inform our email strategies?
165. What were the results?
We were able to give brands a view of how their recipients
were engaging with other propositions across the portfolio.
After
Before
Mail
Metro
0%
20%
40%
60%
166. Panel discussion
Fiona Robson, Managing Director, Rocketseed
David Cole, Managing Director, fast.MAP
Dela Quist, Chief Executive Officer, Alchemy Worx
JC Mighty, Head of Campaign Management, dmg media
#dmaemail
Sponsored by
Insight Partner