Goldstar shoes company and its history and reports

2. The Goldstar brand was
initiated by Noor Pratap
Rana in mid 1970s as a
family business.

3. First started with the
production of first pair
of slipper, Hattichaap
chappal.

4. After the
success of
Hattichaap the
first factory of
Goldstar was
established at
Shanka park.

5. One of the most
popular footwear
having outlet inside and
outside country like
India, Malaysia,
Australia and some
western country.

6. Features
Comfortable

7. Features
Durable

8. Features
Affordable

9. History / Downfall
• The shoes is tied with the
Maoist insurgency in Nepal
that continued for a
decade .
• During civil war, anyone
seen wearing a pair of
Goldstar shoes was
enough to wind up in
Prision accused of being
part of the rebel force due
to its easy availability and
cheapness.

10. Raising
After the end of civil
war Goldstar now
decided to reinvent the
brand from durable to
fashionable shoes
brand with durability.

11. Raising
• Goldstar hired expert in
order to make its shoes
stylish and fashionable to
attract younger age groups.
• They started continous
improvement in the product
line and always looking to
adapt to
the changing environment.

12. Current situation
• The company envision
themselves to be a
benchmark in the footwear
industry serving consumer
with quality products.
• More than 3000 employes
are working in several
part of country producing
75000 pair every day. (70%
of female)

13. Goldstar Brands

14. • Price range : From RS 450 to RS 12000
• Market : Australia, Malaysia, India, etc.
• Annual growth : 25% to 30% for last 5 years.

15. They produce
about 25000
shoes in 1 day.

16. Selling channels
are online
website or
through local
stores where
products are sold
directly to
customer.