Trigger Events
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Learn why you should be using trigger events to improve your sales process.
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Trigger Events
- 1. Trigger Events Why You Should Have and Itchy Trigger Finger
- 2. What Are Trigger Events? Not this
- 3. They Are… Trigger events are changes in a company that occur whether it be administrative or economic related.
- 4. These changes can be very big or very small
- 5. Size Doesn’t Matter Each change, no matter how big or small, can affect a potential new sales solution
- 6. There Are All Kinds of Trigger Events (Changes) Executive Projects & Initiatives New Sites or Products Financial
- 7. Executive Changes These are changes that are most obvious such as when a new president or CEO is appointed
- 8. Projects and Initiatives These are changes that a company does internally such as cutting off a certain branch of the company
- 9. New Sites or Products These are changes that happen in the marketing and sales departments It could be anything from new employees to new strategies they are implementing
- 10. Financial Changes Financial changes are extremely important because it shows where a company is spending more and less money
- 11. So What’s The Point? By using trigger events you will be in the know on any changes a company may go through
- 12. For Example Say an executive change occurs within a company Nike has appointed a new CEO…
- 13. Swoop In! The old Nike CEO who would never take your calls or meetings is now gone and it’s time for you to swoop in
- 14. By use of trigger event you are notified well before others you get that meeting because YOU were the first one to contact the new CEO
- 15. They aren’t all CEOs More than likely not every trigger event probably won’t be as big as a CEO change
- 16. However… However, by always knowing when changes happen (no matter how big or small) you will always know your client the best
- 17. In The End In the end, prospects or clients want to deal with someone who knows them With use of trigger events you can be that someone
- 18. For More Information Visit Us! At http://www.salesquest .com/demo/Alerts-Manager/
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