The Guide to Employee Passion

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Employee Passion Guide
TABLE OF CONTENT
1. Introduction
2. Satisfaction
3. Personal Growth
4. Peer Rapport
5. Management Rapport
6. Well Being
7. Recognition & Feedback
8. Advocacy
9. Empowerment
10. Culture
11. Closing Thoughts

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We all know the story by now: Seeking out ways to increase their competitive
advantage, companies have been investing heavily in employee engagement
projects. In the US alone this investment amounts to over $1 billion, according
to research by Deloitte.
To foster employee engagement is a goal we believe every organization should
strive for. Engaged employees are more positive and bring their best selves into
their roles. They are top performers. Yet, despite the common knowledge, en-
gagement remains stagnant around the globe.
What if we realized that even among those who are engaged there are some who
stand out? They are defined as passionate explorers who desire to not only tack-
le challenges, but seek further ways to make an impact and connect with other
individuals in order to create new knowledge. These explorers (or passionate
employees, as they are also referred as) exhibit three specific traits:
1. Questing: The desire to go above and beyond their responsibilities, seeking
opportunities to learn new skills and challenges.
2. Connecting: The wish to build connections in order to learn from them and
share knowledge in related domains.
3. Commitment to a domain: The determination to focus long-term in order to
have a lasting impact on their field of expertise and organization.
So while engaged employees are happy people, participating actively in the
company, delivering their projects and followin g the directives; passionate em-
ployees are seeking ways to deliver long-term value, by learning and creating
more and faster.
1. Introduction

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Passionate employees are, therefore, game changers within the organization.
That being said, employers should focus on increasing engagement, but also
understand how to create an environment that nurtures passion. Once that is in
place, employees will feel more comfortable to push themselves and the organi-
zation to leap forward.
But how do you get there? And how to identify these people? Is there even a
point?
This guide aims to answer all these questions with real data while providing ac-
tionable tips based on nine drivers of employee engagement. It is intended for
HR managers, company directors, team leads and anyone who might be respon-
sible for employee happiness or wondering how to improve company culture.
We hope you enjoy reading this guide as much as we enjoyed writing it. Any
feedback will be appreciated!

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In order for a company to foster challenging situations and innovation, em-
ployees need to feel it’s worth it. Most companies want passionate individuals
among their ranks, but it’s important to remember this expectation is a two-way
street. As the old saying goes: “You reap what you sow”. We are talking about
rewards here, but in a sense that covers more than just the salary – although this
factor should not be ignored.
The American Psychologist Abraham Maslow was one of the first to come up
with a model that could illustrate what we mean when discussing satisfaction,
the famous “Maslow’s hierarchy of needs”:
When discussing employee passion, we are talking mostly about self-actualiza-
tion and the higher levels of esteem commonly associated with self-confidence,
competence, mastery and freedom. Self-actualization according to Maslow is
the desire to accomplish everything one can and become the best they can be.
2. Satisfacion
Understand the employees’ needs

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However, for the topic of satisfaction we are addressing other levels of the pyra-
mid: Safety, Love/belonging and the lower levels of Esteem. In practical terms,
these are tied to four key factors:
1. Compensation (Physiological, Esteem, Safety)
2. Benefits (Love/Belonging, Esteem)
3. Job Security (Safety, Esteem)
4. Workplace (Love/Belonging, Physiological, Safety)
Maslow’s theory dictates that in order for an individual to chase after long-
term value (self-actualization), other more basic needs must be fulfilled first.
Although there’s some dispute and alternatives to the exact rankings and cir-
cumstances of each need in the hierarchy of needs framework, the organization
which addresses the aforementioned factors is empowering the individual to
free their mind of day-to-day concerns, which in turn enables them to put their
energy into thinking up ways to leap forward.
Remember, the passionate employee is not pushing for disruption out of person-
al ambition or aiming for extrinsic rewards. However, you can’t expect them to
be looking for ways to connect and create new knowledge if they feel tomorrow
your company will have no place for them. The long-term commitment must
come from both, the employer and the passionate employee.
Let’s exemplify each of the four metrics and how they enable passion:
1. Compensation
This one may seem fairly obvious, if you want top talent you should pay them
accordingly. However, the reality is a little bit more complex than that. The
score sometimes reflects not just the compensation in itself, but the perception
around it.
ACTIONABLE ADVICE
For example, when the topic is not openly discussed between employee and em-
ployer and reasons behind specific numbers or raises are not addressed, some
might assume they are not being valued (remember, Esteem!). In some cases, a
transparent compensation policy may be more effective in driving up engagement
than simply giving an extra financial bonus at the end of the year.
“The long-term commitment must come from both,
the employer and the passionate employee.”

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2. Benefits
Unlike compensation, benefits have a lot of room for flexibility and for enhanc-
ing engagement in different ways. One way to go about it is to use a pulse sur-
vey in order to ask your employees what kind of benefits they would like to see
among the company’s offerings. Another possibility is to think of benefits that
enhance what the company stands for (company values) in some way.
ACTIONABLE ADVICE
Say your company talks about upholding their employees’ families. Then benefits
like childcare support or regular home office would be well aligned with this com-
pany value. More so than, say, offering free alcoholic beverages. It’s important to
think what kind of company culture you want to promote with these benefits.
3. Job Security
Reducing rotation saves a company many costs, that much is known. However,
it is also another factor that drives up engagement. If an individual feels their
job is in jeopardy, they will naturally be more prone to disengage in order to find
their next opportunity. Sometimes the risk can indeed be real and inevitable
for numerous reasons, including department closing down, strategy shift, au-
tomation, etc. But even then, it’s important to be attentive and avoid collateral
damage.
ACTIONABLE ADVICE
For example, there should be transparent communication from managers, or else
rumors will spread and panic will set in, affecting even those who may be com-
pletely ‘safe’. With panic, comes disengagement.
4. Workplace
Back in the day, people came into the office because that was the place where
they could have access to the tools necessary for performing their jobs. There
wasn’t much concern about improving the work space beyond the basics nec-
essary for production. While the logic of workplace as the only place where one
can access their work tools remains a reality in many industries, workplaces
themselves have evolved beyond that, pushed in part by tech companies, digi-
tal portability and a tendency towards increasing well-being of employees. This
forces companies to think of the workplace as an environment where people
don’t come to the office only because they have to, but because they genuinely

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feel good working there. In order for the work space to enhance employee pas-
sion and productivity, it’s important to reflect on what is expected of the work
itself.
ACTIONABLE ADVICE
For example, if you want to foster deep concentration and minimize noise, you
could look into distributing noise-cancelling headphones or sound-proofing
meeting rooms. This works the other way around as well. Say you want to stimu-
late constant exchange and communication between different teams. In that case
creating a comfortable lounge area next to the coffee machine and looking into
open space configurations might help you reach those goals. Accessibility is also
very important in order for the company to attract a wider talent pool and in-
crease inclusiveness.

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One of the main pillars of employee passion is the desire to acquire and create
new knowledge. Personal growth, in a sense, drives the passionate employee.
We tend to think of an individual’s self-development pursuit as an isolated ef-
fort motivated from within. However, that is only partially true. The reality is
that several external factors can influence one’s approach to personal growth.
Companies that caught onto that idea are doing what they can to maximize the
employee’s ability to learn and bring new perspectives into the business. In oth-
er words, they understand personal growth feeds company growth.
The Stanford Psychology Professor Carol Dweck calls it the “Growth Mindset”.
Initially, her research applied only to individuals, but over time she expanded
it to encompass organizations and the effects of an organization’s “mindset” on
its employees. This represented a major breakthrough in how companies should
tackle personal growth.
According to Dweck, a company with a growth mindset is committed to the
growth of every member. More than just a core value or words in a mission
statement, these organizations bring the mindset to reality by offering concrete
development opportunities. They establish policies that incentivize knowledge
sharing and facilitate cross-departmental collaboration. And they reward learn-
ing, even if the project did not meet its original targets.
The results from the research were clear: companies that spread the Growth
Mindset had happier and more innovative employees. Attributes of the passion-
Drive innovation by creating an environment of constant learning
3. Personal Growth
“companies that spread the Growth Mindset had
happier and more innovative employees.”

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ate employee.
It is important to note, however, that growth can take many forms and it is en-
tirely possible that a company fosters the Growth Mindset in one aspect while
being perceived as having a fixed mindset in others. That’s why, when mea-
suring the employees’ perception on how the organization addresses personal
growth, we split it into five metrics:
1. Learning & Development
2. Mastery
3. Career Opportunities
4. Mentoring
5. Purpose
By analyzing these five metrics separately, you can have a better grasp of which
areas your organization is enabling employee passion and where there is room
for improvement.
1. Learning & Development
We’ve already discussed how a passionate employee is intrinsically motivated
by the idea of obtaining new knowledge. This metric reflects how the organi-
zation actually facilitates this process. It is important to understand that be-
yond introducing someone to the tools necessary for one’s job, the company that
wants an engaged workforce should actively encourage the employee to develop
new skills.
ACTIONABLE ADVICE
For example, does your company send its employees to conferences related to
their fields? Does it try and bring external speakers from different knowledge ar-
eas to share their experiences with your teams? Some companies even offer subsi-
dized formal tuition as an employee benefit, allowing for remote work or shorter
hours in order to enable people to get the most out of their learning opportunity.
Even small companies can promote easy access to learning opportunities by sign-
ing up to one of the many open online course platforms available nowadays. Fun-
damentally, these organizations understand learning is not a cost, but a factor of
success.
nt Rapport

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2. Mastery
While similar to Learning & Development in concept, Mastery is about what
the company and the employee do to advance domain expertise. You could say
the engaged employee wants to excel at their role and the passionate employee
seeks new challenges that test the boundaries of their knowledge.
ACTIONABLE ADVICE
On the company’s side, it’s important that managers know their individual team
members’ strengths and weaknesses, and where they want to excel. Identify where
their expertise can be best applied in terms of projects and help them connect
with other departments across the organization where their knowledge can be
useful (remember, the passionate employee thrives through such connections!).
Even having regular sessions, like bi-weekly brown bag meetings, where every
team mate presents a topic they are learning about, can be an interesting way to
keep everyone pushing themselves towards mastery.
3. Career Opportunities
This metric in a way shows how the company fares in terms of rewarding learn-
ing and mastery. Although the term Career Opportunity may imply climbing up
the corporate ladder, there are many other ways organizations can address this
topic. And yes, even small companies.
ACTIONABLE ADVICE
Going back to the Growth Mindset theory it is said that companies with a Fixed
Mindset tend to hire leadership and expert talents from outside. Growth-mind-
ed organizations, however, will nurture these talents from within their ranks. In
small companies that want to keep employees engaged, it is ensured that the en-
tire team grows along with the business. Lastly, roles are kept challenging and
relevant enough to create opportunities for employees in the future, rather than
risking to make them feel obsolete or stagnated after a short period of time.
4. Mentoring
One important aspect of Personal Growth is the access to mentoring. A mentor
is someone the employee can trust and who has a vested interest in the mentee’s
development. Sometimes, mentorship happens organically, between a young
talent and a former supervisor, for example. However, some organizations take

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it a step further. They implement a formal mentoring program, pairing employ-
ees with different seniority levels that are sometimes based in different offices
or departments, and defining a set of basic guidelines that facilitate knowledge
exchange and growth.
ACTIONABLE ADVICE
In smaller companies, where seniority might not be so well-defined, you might
simply go with a buddy system. A buddy system is a way to team up different
people across the organization to give them a point of contact or a confidante, cre-
ating a support network and easing the first steps for new employees. Either way,
the important thing is to incentivize a relationship where the engaged employee
can feel there’s someone guiding them towards reaching their full potential as a
passionate employee.
5. Purpose
Everyone works for a reason. Oftentimes, more than one. It could be because
they believe in the company’s mission, but it can also be they have a more per-
sonal motivation. Specially when talking about personal growth and passion,
you want to provide your team with a sense of fulfillment from their hard work.
ACTIONABLE ADVICE
It is important that managers constantly communicate why the team does what it
does, and how it connects to the company’s overarching goals and vision. Under-
standing individuals’ “whys” and helping fulfill them is another way of delivering
purpose, and thus, building a more passionate workforce.

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As we have discussed earlier, employee passion is demonstrated in part by a
willingness to connect and exchange. Therefore, it is important to understand
how teams feel in regard to their colleagues.
While for the most part one can say there’s a degree of difference between a
co-worker and a friend, the fact that many of us spend most of our waking hours
at our workplaces makes this line easy to be blurred. This is where lies an op-
portunity for companies. It doesn’t mean you should suddenly replace all your
best friends with your teammates, but rather that you can promote a closer,
more relaxed and human interaction between individuals inside the organiza-
tion without it becoming too invasive or awkward.
There are many reasons why this is considered relevant for increasing employee
engagement and passion. Shasta Nelson, author of Frientimacy: How to Deepen
Friendships for Lifelong Health and Happiness, states that you are less likely
to leave a less desirable job if you have a strong bond with the people you work
with. Likewise, you are more likely to leave a ‘dream job’ if you don’t feel sup-
ported or validated by your peers.
Other studies conducted by multiple institutions have shown that increased
trust and friendship among colleagues played a key role in performance. The
reasons stated are too sound to be ignored. When you know someone’s got your
4. Peer Rapport
Facilitate healthier relationships at work
“When you know someone’s got your back, you feel
more comfortable to ask for help without the fear of
being judged as a poor performer”

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back, you feel more comfortable to ask for help without the fear of being judged
as a poor performer, and you collaborate more. Other benefits reported include
calling in sick less, regular communication and continuous feedback.
So what can organizations do to increase Peer Rapport? We will address the
topic by looking into these four metrics:
1. Communication
2. Collaboration
3. Trust
4. Friendship
Each one of those metrics tells us about one aspect of peer-to-peer relationships
inside the organization.
1. Communication
Frictionless communication improves information flow, allows for quicker idea
sharing and iteration, and reduces conflicts. In fact, a lot of hiccups can be avoid-
ed when there’s honest exchange among colleagues. The company can facilitate
good communication between peers mostly through a culture of openness.
ACTIONABLE ADVICE
It is especially helpful to have managers upholding good communication and incen-
tivizing a team atmosphere that supports it. For example, a team lead can hold quick
stand-up meetings every week to have everyone talk about what they are working
on at the moment in front of their colleagues. When someone is sharing familiar
bottlenecks, a colleague might chime in with a solution or the manager, aware of
that colleague’s knowledge, can nudge them into that direction.
Another example would be addressing conflicts between colleagues as a mediator
instead of directly intervening on them. Lastly, it’s important to be aware of each
person’s communication style, especially when addressing people from different
cultural backgrounds.
2. Collaboration
Every job description these days mentions teamwork as a requisite for the can-
didate. However, in practice many managers take a simplistic approach of split-
ting the team to cover as many tasks as possible. This can be necessary at times,
but the whole reason for teamwork being so vital in today’s work environment
is because collaboration among peers can bring about better results than the
individuals could on their own.

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ACTIONABLE ADVICE
Think about team collaboration like an orchestra: the music each musician could
make on their own cannot be compared with the results achieved by having the
entire band playing the same piece together in harmony. For that to be possible,
it is necessary to have in mind a common goal and shared respect. Even if team
members are working on different projects, managers should make sure every-
body is on the same page and understands how those different tasks connect to
the bigger picture. Not having a common goal to work towards with peers makes
it difficult for an employee to become passionate, as it becomes harder to build
connections.
3. Trust
Trust is the basis of good relationships of any nature, including relationships in
the workplace. The challenge with trust is that while very difficult to earn, it’s
easy to lose. To make things even more complicated, when it comes to trust be-
tween two individuals, the actions the organization can take are mostly indirect.
ACTIONABLE ADVICE
For example, managers could be more open about giving praise when it’s due, and
teach others to follow suit. Likewise, set the example behavior you want to see
replicated, like sharing information and knowledge that you have obtained, inte-
grate new hires with the older crew, etc. And not least, let people know what’s ex-
pected of them and when. After all, co-workers won’t trust someone that doesn’t
deliver good work, but they can’t be held accountable if nobody ever made the
expectations clear to them in the first place.
4. Friendship
As we have discussed earlier, friendship at work can bring about many positive
benefits that enable passion and engagement. When there’s an atmosphere of
friendship in place, it’s easier to be open about your flaws and vulnerabilities,
ask for feedback, collaborate, and cope with stress.
ACTIONABLE ADVICE
The company can enable the formation of friendships in a variety of ways. Pro-
moting or even subsidizing off-site activities, pairing up newcomers with veterans
through a buddy program, or simply by creating a platform for people to share
their hobbies and naturally bond around them. If people can bring their whole
selves to work, collaboration and engagement becomes much more natural.

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5. Management Rapport
Leadership as role-models for employee engagement
When talking culture and employee engagement, managers play a central role.
They are responsible for setting up and communicating the team’s goals. They
are also the default point of reference for questions, information, knowledge
and support. On top of that, they are expected to inspire and motivate. It’s a tall
task.
That is why it is important for the organization to ensure managers under-
stand their responsibilities and give the proper support to tackle them. Gallup
research indicates that the direct manager accounts for over 70% of the vari-
ance in employee engagement. It may sound a bit contradictory though, right?
If engaged and passionate employees alike are ‘go-getters’ who can self-manage
themselves, then why is the manager role so decisive?
You might already know the answer if you have been through this experience
yourself: because a bad manager can ruin the employee’s experience, hurt mo-
rale and motivation within the team, and in some extreme cases even lead some-
one to a burnout. So even if the company, the team and its HR department are
doing a stellar job at enabling employee passion, a bad manager can threaten all
those collective efforts. On the flip side, a great manager can enhance a passion-
ate employee’s pursuits even further.
Knowing this, one way to keep managers aware of their shortcomings and im-
“So even if the company, the team and its HR
department are doing a stellar job at enabling
employee passion, a bad manager can threaten all
those collective efforts.”

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prove on them is by giving employees a way to voice their concerns without fear
of retaliation (e.g. through regular employee engagement surveys). However, it
begs the question: what should you look into, exactly?
These are the five metrics we will use to address management rapport:
1. Trust in Management
2. Trust by Management
3. Communication
4. Collaboration
5. Support from Management
These metrics are directly connected to what an employee needs from their
manager in order to grow passionate and engaged.
1. Trust in Management
For passionate employees to work toward a vision that will propel the company
forward, they have to trust their manager has the ability to point them in the
right direction. As a passionate manager, you want to be trusted in order to
develop that vision together, but you should know trust is a 2-way street. Nev-
ertheless, as the one in the leadership position, you are expected to take the first
steps and set the example.
ACTIONABLE ADVICE
But what can you, as a manager, do to build trust with your employees? Start
by respecting the team’s individuality, give them proper, honest and detailed 1:1
feedback regularly. Make yourself available to help the team with questions, and
when you don’t know the answer, help connecting them with someone who does.
When you disagree with an idea, challenge it by asking questions, help them get
to better conclusions instead of dismissing them right away.
Lastly, as a company, it’s important that anyone promoted or hired into a mana-
gerial position gets there through a fair process based on merits instead of playing
favorites. Such process should be transparent in order to validate the new manag-
er’s competencies with the team.
2. Trust by Management
As discussed earlier, trust is a two-way street. This means you should do what’s
in your power to be trusted by your team, but you should also trust your team

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and let them know that you do. By establishing solid relationships based on
trust, the manager is paving the way for passion to grow within the team.
ACTIONABLE ADVICE
One of the best ways to go about it is to actually have a good understanding of each
individual’s strengths and professional aspirations. Ask them, what kind of work
would they like to be doing? How do they want to evolve in their role? What do
they want to improve? From there, discuss what projects and ideas you see could
benefiting from having them on board. Delegate things that require a high degree
of responsibility, not just the “grunt work”. Your engaged employees deserve bet-
ter. And don’t forget to give them room to fail and learn as well.
3. Communication
We have said this several times across the chapters, but the passionate employ-
ee is seeking for ways to make an impact where they work. That can only be done
if you can reduce the “gatekeeping”, that is the withholding of information in the
hands of a few. If employees are informed about undergoing projects and orga-
nizational changes, then they are more empowered to challenge the status quo.
ACTIONABLE ADVICE
In the case of managers, they are usually the ones receiving and filtering out the
information. It’s a lot of responsibility, but being honest and transparent with
your team should be a priority. Share often, and get their inputs on what was
shared. Was it relevant for them? Can they do something about it? Let them tell
you, rather than assume they don’t need to know for whatsoever reason.
There is no such a thing as 100% transparency, but managers should strive for a
healthy balance where their employees have access to enough information to take
initiative and deliver impactful results.
4. Collaboration
Good managers understand that, despite any hierarchical difference, they are
also team members. As such, they make themselves accessible to help the team
reach greater heights. That’s where their priority lies.
ACTIONABLE ADVICE
Even if you are too busy with your own projects, set aside a moment of the week
to hear what’s blocking the team’s progress and assist them on that. In order to
make that collaboration work, managers need to be humble. In practical terms, as

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a manager, you should delegate clearly, but present yourself as open to hear what
the other members have to say about their own tasks. Of course, it’s part of the
manager’s duty to challenge some of those perspectives, but the good manager
makes the goal clear and lets the engaged employee decide the best action to take.
5. Support from Management
Being a passionate employee is not just happiness and glory. Especially when
the levels of engagement are so diverse across a company, passionate employees
might face a lot of rejection when developing new approaches and disrupting
the organization. They will feel more encouraged to learn and push further if
they know their manager will stand up for them though. The same applies to an
underperforming employee who’s not living up to their initial potential.
ACTIONABLE ADVICE
For the manager to do something about it, they need to listen first. Understand
where they are being blocked and what is affecting their performance. Maybe they
need better tools or maybe they are facing issues outside of the company. Develop
an action plan together, taking in consideration the hurdles they need to over-
come, and constantly check on them to make sure they will succeed. The employ-
ees and the managers are on the same side.

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Engaged and passionate employees alike want to deliver their best work at all
times. In the rush of excitement obtained from positive feedback loops, it is
plausible that one might lose sight of other things around them which are just
as important. Top performance should not come at the cost of an employee’s
health, be it mental or physical – that’s just a shortcut for a burnout.
The term work-life balance is recent in origin (estimated to be from around the
1970s), but the concept has been around for much longer. It gained a lot of trac-
tion in more recent years due to technological progress that allows workers to
be always connected to their jobs. Many companies, however, have understood
their responsibility in addressing the topic, which evolved into what is some-
times labeled workplace wellness or employee well-being. In fact, we believe
well-being to be the more all-encompassing term to describe it.
Well-being isn’t so much a direct metric for companies to measure employee
passion, as it is a factor to determine whether passion and engagement can be
sustainable in your company. The underlying message is that when an employ-
ee is cared for, they can keep performing at their peak for longer than if they
are stressed to their limits and have to take time off to recover afterwards. And
that’s why companies are investing more and more on it.
That being said, more important than making an investment on a new employ-
6. Well-being
Cultivate workplace wellness to develop sustainable engagement
“more important than making an investment on a
new employee benefit, it’s advisable to invest in an
organizational mindset shift.”

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ee benefit, it’s advisable to invest in an organizational mindset shift. Managers
have a strong influence in this regard. It doesn’t matter if HR states during the
recruitment process that employees have flexible working hours, if those new
talents’ direct managers will pass on judgement when they cannot arrive before
9am and/or leave after 5pm regardless of their personal circumstances. There-
fore, it is important to count on upper management support to ensure the orga-
nization adheres to a healthier work environment.
Since the organization can tackle well-being from a variety of angles, we cover it
through these four metrics:
1. Work-Life Balance
2. Stress
3. Health
4. Safety
Through these four metrics the company can clear the path for passionate em-
ployees to perform consistently.
1. Work-Life Balance
As discussed earlier, with the increase in connectivity came some great devel-
opments in the way we work. However, work has become increasingly complex,
and a negative side-effect associated with these two facts is an implicit expec-
tation that the workforce should be always on. Sometimes there are legitimate
reasons behind this, such as an online software company needing someone to
always be available in case servers go down or another similar emergency hap-
pens. But these are exceptional situations that do not apply to the majority of
people out there and, therefore, should not be an expectation at all.
ACTIONABLE ADVICE
Instead, what companies can do to improve work-life balance is to use the ability
to be always on for mutual benefit. For example, allowing people to accommo-
date their personal commitments into their work schedule, or even working from
home when there’s a pressing matter holding them back. These are simple ways
to value work-life balance that only require good will from the company and com-
mitment from the employee. You can always take it a step further by institutional-
izing home office as a regular practice or allowing for flexible working hours.

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2. Stress
When addressing work-related stress there are many potential factors, most of
which have been covered in other chapters to a certain degree (relationships,
job satisfaction, etc). However, here you want to look into an employee’s rela-
tionship between input and output or, in other words, how manageable their
workload is. There are two ways to go about it. First you have to identify whether
the problem lies on the workload itself or on how people manage their duties.
ACTIONABLE ADVICE
Sometimes processes are not very clear and knowledge on task prioritization is
not widespread across the organization. In this case, the solution could be to have
an employee with exceptional organizational skills (or an external consultant)
give a workshop on task management techniques. Having managers spend some
time on defining processes and clearer guidelines for their teams is also an option.
The second possibility is that the workload is indeed too high and impossible to
fulfill. In that case, managers should keep an eye out for employees who are con-
stantly doing overtime or working on weekends. If a pattern is observed, it’s the
manager’s responsibility to check with them why that is happening and discuss
ways to make the work more manageable.
3. Health
This metric focuses specifically on the physical health of the employees. At this
point everyone knows that good, healthy nutrition and regular exercising makes
you feel less tired and improves your mood throughout the day. Although some
companies see this subject as one to be dealt by the individuals alone, others un-
derstand it’s in their best interest to facilitate these practices as best as they can.
The reason being it can lead to a positive impact on productivity and happiness,
both important factors for developing employee passion.
ACTIONABLE ADVICE
When thinking of ways to promote physical well-being, you should pay special
attention to the workspace itself. For example, are the seats, where employees
spend the majority of their time, comfortable and ergonomic? How much lighting
is there in the office? What about temperatures, is it too cold or too warm that it
can distract or bother people? Remember also to promote good habits, such as
regular intervals for people to stretch, walk a bit and get their eyes off the screen.
Going further, it became a trend led by young tech companies to offer drinks and

23. 23
snacks in the workplace as an employee benefit. However, these are often alcohol-
ic and sugary, which is okay, but there is no reason not to offer healthy alterna-
tives as well (or even before coming up with the unhealthy ones).
Other ideas include partnering with a local gym and/or sports center for discounts
or full-sponsorship on membership, hiring massotherapy services or even distrib-
uting licenses for fitness apps.
4. Safety
Although for some this metric may seem a bit odd at first glance, the reality is
that unfortunately workplace harassment is still a thing. To make matters worse,
in many companies the victims stay silent for various reasons including fear of
retaliation or social stigma. That’s why it’s important that the organization has
systems in place to protect the employees and prevent this from happening.
ACTIONABLE ADVICE
For starters, provide training on workplace “dos and don’ts”, drawing the lines of
conduct that distinguishes acceptable from unacceptable behavior. Convey a mes-
sage of respect from the start (e.g. onboarding), and have the managers set the
example by following it. This message should also include the steps to take and
the consequences in case of violation. Lastly, HR needs to reassure the employees
can speak up and remain protected if something happens.

24. 24
Being the ones seeking to set the bar higher for themselves and committing to
long-term goals, passionate employees are guided, in part, by the feedback they
get. Likewise, it’s difficult to stay motivated or think long-term when there’s no
recognition for “running the extra mile”. These are not just motivation tools,
they are the foundation of a larger performance appraisal system.
Performance appraisal has a long history starting with Frederick Taylor’s sem-
inal book The Principles of Scientific Management, which advocates that em-
ployees should be rewarded not on an hourly rate, but instead based on their
productivity. The theory had its fair share of criticisms which we will not get into
here, but ultimately the idea behind it brought forth the concept of performance
appraisal and we have stuck with it since then. Of course, since then the concept
has constantly evolved in order to adapt to the new realities of the workplace.
And the reality today is a much more complex one than that of yesteryear.
Because of that, there is no single standard to define how performance apprais-
als should be carried out across all companies. Regardless, you should under-
stand that everyone, employees, managers and organizations, stands to benefit
from the practice of sharing perspectives on each other’s performance. Only
then can individuals and companies continually develop themselves in the right
direction – a necessity in today’s business environment.
7. Recognition & Feedback
Reinforcing engagement through positive feedback loop
“recognizing these learnings and risk-taking
initiatives also ensures the passionate employee feels
validated”

25. 25
In essence, this is why you should care about recognition and feedback practices
in your company. Not only will good feedback make sure the organization learns
and grows, but recognizing these learnings and risk-taking initiatives also en-
sures the passionate employee feels validated to keep pushing themselves and
the company to the next level.
With that logic in mind, we split the concept of Recognition & Feedback into five
metrics:
1. Feedback Frequency
2. Feedback Quality
3. Recognition Frequency
4. Recognition Quality
5. Suggestions
These five topics address what matters the most for taking action towards em-
ployee engagement and passion.
1. Feedback Frequency
Sometimes professionals make the mistake of limiting employee feedback fre-
quency to whenever the proper performance review is supposed to happen. If
it’s yearly or quarterly doesn’t matter, that’s the only moment you will get any
knowledge regarding how you align in relation to the company’s expectations
towards you. This is a mistake, because the practice of feedback should precede
these systems. In practice, this means that feedback can run independently and
provide opportunities for correcting an issue before it becomes big enough to be
brought up in a performance review.
ACTIONABLE ADVICE
There are several ways to go about it without necessarily creating overly compli-
cated processes. As a manager, feedback should be a topic covered either during
the regular one-on-one meetings with your team members, or have a dedicated
session of its own with each individual, weekly, bi-weekly or monthly, depending
on the necessities they have. Among peers and stakeholders, doing a “project de-
brief” once a task is over and using that opportunity to provide feedback is one
way to go about it. If it’s an extensive project, then do shorter “touch base” feed-
back sessions after each milestone is reached.
These are just examples, but instead you can promote a more ad-hoc approach,
where anyone who has something to say, should just approach the relevant party
and talk openly.

26. 26
2. Feedback Quality
Just as important as having regular feedback, it’s essential to make sure the
feedback given is relevant. But how can you distinguish what is quality feedback
from what isn’t? It should be constructive, aim at behavior instead of person-
ality, be timely (see Feedback Frequency above), be specific and, above all, it
should be respectful. These are factors that must be taken into consideration in
order for people to be able to do something about the feedback they are given.
ACTIONABLE ADVICE
As a company, you can begin by communicating guidelines such as the ones de-
scribed above. Training managers on how to give feedback and talking about the
importance of it for the organization with everyone else are also actions that can
be taken to improve overall feedback quality around the company.
3. Recognition Frequency
Similar to what happens with Feedback Frequency, but oftentimes even worse,
people make the mistake of not displaying appreciation for their peers as much
as they should. That may be because recognition is, in a way, about directly sup-
porting a positive attitude or result enabled by someone else. Unfortunately in
our upbringing we are not taught enough about the importance of open praise
and giving someone recognition. In the corporate world, fears of giving some-
one too much spotlight or seeming like an adulator also play a role.
ACTIONABLE ADVICE
Changing this is usually a long process which involves getting rid of certain in-
securities. For example, to avoid the “adulator” scenario, you make it part of the
routine team meeting’s agenda that everyone should say at least one good thing
about one of their peers in front of everyone else. Although it may sound cheesy,
it serves to break the ice and forces people who don’t normally observe the good
things in others to pay more attention. The results are genuine. Another idea that
has gained traction are the peer-to-peer bonus programs, where any employee
can reward another with a small bonus, as long as they justify it openly.
4. Recognition Quality
Theworstthingthatcanhappenwhenapassionateemployeeputsagame-chang-
ing idea out there is to be met with a lukewarm “interesting” as a response.
When someone is putting extra effort into bringing their work and the organiza-

27. 27
tion forward, it’s very important the company shows appreciation for it. Similar
to feedback, it needs to be timely and specific. Keep in mind the behaviors you
want to see widespread around the organization and make sure those who have
such behaviors receive the recognition they deserve for it.
ACTIONABLE ADVICE
For example, if you want to encourage people to participate more in the meetings
and contribute with ideas, praise openly those who put in the effort to do so and
reinforce how that is the desired attitude. Avoid shallow compliments, be detailed
about what exactly you like in that person or their idea. You can even make it a
guideline for the peer-to-peer bonus program mentioned earlier, that only praises
that meet certain criteria are allowed to be accompanied with a bonus. Just be
careful not to end up being too limiting and create impossible-to-meet expecta-
tions.
5. Suggestions
For the company to be able to fully benefit from employee passion and continue
to feed it, it needs to be open to the changes and ideas that come from within its
ranks. Remember, employee passion is about taking leaps forward, instead of
small incremental steps. Since passionate employees can be found anywhere in
the organization, it’s important to be open regardless of the hierarchical levels.
ACTIONABLE ADVICE
To make sure the business can continually learn and improve through suggestions
from its employees, the HR department needs to create the space for people to
voice their ideas. Organizing “open space” meetings around specific topics, where
everyone can participate in the discussion and influence decision-making, is one
way to do it. Another possibility is to keep an eye on the recurring employee en-
gagement surveys, as you can crowdsource suggestions anonymously.
Above all, the company’s desire to learn needs to be communicated effectively, or
else any other effort will fall short of its potential.

28. 28
Every company wants to have a good reputation. And every passionate employ-
ee wants to work for a reputable company as well. Nobody is going to give their
best for something they do not believe in. Therefore, if your business wants to
develop its talents’ full potential it should be working towards making itself a
place everyone is proud to work for.
That’s the core concept behind employee advocacy.
Fostering a feeling of pride among your employees is not only beneficial towards
increasing engagement and passion, but it also potentially boosts other aspects
of your organization directly. Namely recruiting and marketing. That’s because
so-called employer advocates would feel naturally compelled to recommend
their company to their friends and family as a good place to work.
The same logic applies to vouching for their company’s brand messaging. Cus-
tomers will trust the words of a company’s employee more than they would
that of its marketing or public relations teams.
It should not be seen as an attempt of manipulation, however. Instead, this is
about setting the example by aligning a positive message with corresponding
action. In fact, if the attempts to instill trust and pride aren’t genuine, the em-
ployees will be the first to notice.
As you can probably tell by now, there are three main feelings connected to Ad-
8. Advocacy
Make employee engagement a part of your brand’s message
“Customers will trust the words of a company’s
employee more than they would that of its marketing
or public relations teams.”

29. 29
vocacy:
1. Representation
2. Pride
3. Loyalty
These are the three metrics we will be talking about.
1. Representation
Organizations attempt to bring in the best talents to work for them. However,
do these talents feel the organization corresponds to their expectations once
they are in? Does the company care about its employees’ views on the product,
vision or as an employer in general? If the answers are positive, then you should
seek to turn these employees into ambassadors of your company’s message to
the world.
ACTIONABLE ADVICE
Create a strong communication that raises awareness about product launches,
new features or offers. Involve them in the process of building your employer’s
brand, for example by interviewing passionate people and promoting their stories
internally and externally. Make it easy for employees to promote the company
they work for.
2. Pride
One aspect of major importance for advocacy, maybe even a prerequisite, is how
the company is viewed by its employees. People are proud of someone when
said individual exhibits characteristics they identify themselves with. The same
logic applies to the relationship between people and businesses.
ACTIONABLE ADVICE
On a very general level, there are moral values we all admire, such as honesty and
consistency. Using consistency as an example to understand how a company can
start building up pride among its employees, you could ask them: do they think
the company delivers on its promises, in terms of the services or products it of-
fers? And do they feel like they contribute to that? For this, it’s very important
that everyone, at all levels of hierarchy, understands how their work fits into the
big picture. Managers are the main responsible for this communication, as they
fundamentally connect the team with the organization’s larger goals.
Going deeper into exhibiting admirable behavior, a company that claims to be

30. 30
family-friendly might want to look into introducing policies that allows for more
flexible working hours for parents, or partnering with a local childcare to offer
discounts for employees. A company that claims to care about the environment
might look into going completely paperfree. Find out what do the people who
work at your organization care about, and act on it. Give them something to be
proud of.
3. Loyalty
When the company is committed to developing employee passion, it should also
nurture loyalty. After all, the passionate employee thinks long-term. The prob-
lem is the company won’t see this thinking bear fruits if the employee doesn’t
feel naturally attracted to stay. Loyalty is a feeling that can save a company
during hard times too.
ACTIONABLE ADVICE
Loyalty can be built as a consequence of other initiatives in all areas mentioned
throughout this ebook. However, what is specific to loyalty is the idea that the
employee will commit to the company’s best interests, even willing to take risks
alongside the company. This will only happen if they sense a similar commitment
from the company towards themselves or towards a greater purpose. The latter
can be exemplified through the relationship between NGOs and volunteer work,
or sports teams and its die-hard fans. You should not expect free work from your
employees, of course, but give them a greater cause to work for and the best envi-
ronment to reach it, and you might see them stick around through the turbulences
along the way.

31. 31
Even if you are a manager who is still on the fence on the whole employee en-
gagement and employee passion topic, you should still consider the lessons in
this chapter. In fact, if there’s one idea you should take away from this ebook,
it’s that empowering employees has a direct effect on performance.
The reason why employee empowerment is so effective lies in its definition. Em-
powerment is about people having access to information, tools and, most of all,
autonomy to make the decisive calls that impact their work. There’s logic behind
it: the people doing the work know best how their day to day work plays out after
all. Therefore, when they are autonomous to make important decisions, changes
or improvements, they will most likely bring in ideas those on managerial levels
could not think of. These increments, big or small, are highly valued in today’s
competitive scenario.
According to the theory, there are two main approaches to addressing empower-
ment. One is the socio-structural approach, which addresses empowerment from
an organizational perspective: changes in hierarchical structures, practices and
policies in order to give the employee autonomy. The other is the psychological
approach, which addresses empowerment from an individual perspective: de-
veloping the employee’s capabilities, purposefulness and motivation in order to
make them self-confident enough to take risks and make decisions on their own.
9. Empowerment
Employee autonomy as a conditioner for higher performance and engagement
“when [employees] are autonomous to make
important decisions, changes or improvements, they
will most likely bring in ideas those on managerial
levels could not think of”

32. 32
Both approaches are correct and necessary, but the levels which your organiza-
tion needs to adjust itself towards one or the other will vary. So in order to fully
comprehend where your organization stands, we split Empowerment into five
metrics. They are:
1. Role & Tasks
2. Workflow Processes
3. Equipment & Tools
4. Autonomy
5. Performance Management
They can be tied to both, the socio-structural and psychological approaches, as
we discuss below.
1. Role & Tasks
Certain professions, especially older ones, come with self-explanatory titles. For
example, when someone tells you they are a cardiologist, or an English teacher,
you have a good idea of what they do on a daily basis. However, newer profes-
sions, like the ones in the creative economy, don’t enjoy that same level of clar-
ity. A project manager in a software company has very little overlap with their
peer working for a logistics carrier. That’s why it’s important that companies
don’t assume a new hire, no matter how senior they are, comes imbued with all
the knowledge regarding their role. In fact, even in more traditional roles there
will still be some specific processes unique to each company.
ACTIONABLE ADVICE
With businesses changing at a fast pace, it’s natural that tasks change and get
more complex over time. To make sure people know the full scope of their role,
ideally managers should already have a draft before the talent is onboard. Once
they are in, sit together with them for some time to introduce what you had in
mind, and ask them what they have to add.
Being inclusive from the start is key, it allows the employee to feel responsible as
they help shape the role. Don’t forget to document it and go back to it periodically,
as the role will likely evolve over time, and new hires could benefit from previous
knowledge to get up to speed even faster.
2. Workflow and Processes
As organizations grow, the structure becomes exponentially more complex.
Some of the issues that arise from this complexity, are that workflows between

33. 33
different departments become misaligned, there is more bureaucracy slowing
things down and communication becomes siloed.
ACTIONABLE ADVICE
In order to avoid that, managers of different departments have to work together.
Top management should lay the foundation that facilitates cross-departmental
communication, as well as look into what is hindering cooperation and actively
fight against it. Get ideas from the employees themselves to understand what the
bottlenecks are, where bureaucracy is perceived the most hindering, and work on
improving these areas.
3. Equipment & Tools
Passion can drive an employee to go above and beyond, that is true. However,
you can’t ignore the practical side of things, which is the fact they need to be
equipped with the right tools and undergo the training necessary to know how
to apply them. Remember, one big aspect of passion is the desire to create new
knowledge, and this can also be related to optimizing the usage of existing tools
or discovering new, better ones. Since they are the ones using those tools, they
would know best.
ACTIONABLE ADVICE
Therefore, managers could, for example, involve the team in the process of testing
and selecting new tools, or even give multiple choices of equipment according to
the user’s preferences. Employees should be incentivized to research and make
the case to introduce new tools into the system as long as they bring a boost in
efficiency.
4. Autonomy
Autonomy is one of the words most associated with the idea of empowerment. It
addresses the idea people should have the power to make decisions over matters
that directly affect their work. Say a customer service employee with a high level
of autonomy could decide to refund a client who received a defective product,
rather than tell the client to wait for several days while they get approval from
their supervisor.
ACTIONABLE ADVICE
Autonomy is also about giving everyone freedom to choose how to approach their
tasks. For many jobs nowadays, as long as the employee can bring in the results,
it really isn’t relevant whether the person is in the office from 9 to 5, or from

34. 34
11 to 7. So in order to incentivize more autonomy, the company can create clear
policies that allow for flexibility in working hours, have managers attribute more
ownership to employees and hire people with entrepreneurial profile. Distribut-
ing managerial power over decision-making as far as specific tasks are concerned
is another good way to increase autonomy.
Do not, however, forget to work together with the employees to understand how
comfortable they are with making certain decisions and give them the support
necessary to grow confident.
5. Performance Management
As important as giving passionate employees a choice on how they approach
their work, it’s vital to align the goals with them. This is to help them know
which direction to take and optimize how to get there. It also increases account-
ability, which is a natural reflection of empowerment.
ACTIONABLE ADVICE
For everyone to be aligned on performance management, the company could
set up a process for mandatory performance evaluations to be done periodically.
Said process should focus on individuals’ results and serve to guide the alignment
of goals moving forward. Goals should be discussed by everyone in the team. It
should not be a matter of whether said goals are ambitious or not, but rather that
it creates transparency and requires every party to commit and to know where
everyone stands. Again, accountability is key here.
In order for a performance evaluation system to be successful, however, it needs
to be well communicated internally. One suggestion is to organize workshops to
teach everyone how to go through the performance review process, both from an
evaluator and evaluatee standpoint. Be open to questions and HR should be pre-
pared to step in and mediate potential conflicts – which despite being mitigated
through goal alignment, can still happen for various reasons.

35. 35
Organizations are composed of different people working together towards a
common goal. Over time, the commonalities among them, in the way they think
and act at work, are what come to define the prevailing culture. The culture
ultimately pervades every decision, process and development inside the organi-
zation. That’s why great companies seek to strengthen their culture, acting not
just as businesses, but as communities. A strong culture facilitates employee
passion because it creates alignment between the individual’s desires and that
of the larger group.
Organizational culture as a theory has been explored since the 1950s, with the
publication of The Changing Culture of a Factory by Dr. Elliott Jacques. Around
the 1980s the idea started catching on inside corporations and one can say it is a
well-established concept by now. Since then, terms like company values, ethics,
mission and vision, have become businesses’ staples and are commonly used to
describe a company’s culture. However, these are just components of the cul-
ture and sometimes, when they are not properly lived, they are not even part of
the prevailing culture at all. Then why are they important?
The answer lies in the first sentence of this chapter: “different people work-
ing together towards a common goal”. Mission and vision must be the guiding
lights, the common goal, while values and ethics should be the common ethos
through which people can identify themselves and work together.
Another important component of organizational culture is the company’s strat-
10. Culture
Building a strong foundation for employee engagement
“Creating a strategy without considering how it aligns
with the culture is missing an opportunity.”

36. 36
egy. The strategy is there to show the path the organization must follow in order
to achieve its goals. Creating a strategy without considering how it aligns with
the culture is missing an opportunity. It makes sense after all: if your company’s
approach (dictated by its culture) supports its strategy, it becomes a lot easier
to execute on it.
For example, if the strategy involves disrupting a specific market segment, hav-
ing a culture that’s about taking careful steps and avoiding conflicts will make it
very difficult to execute on that strategy. However, if the culture in place is that
of experimentation, bold risk taking and challenging the status quo, the strategy
feels like a natural step.
As you can tell at this point, culture impacts the organization as a whole. It
must be carefully built and maintained in conjunction with the other elements
described across the ebook in order to spark employee passion. In order to get a
full understanding of how your company culture is lived on a day-to-day basis,
we look into four metrics:
1. Vision & Mission
2. Strategy
3. Values
4. Ethics
Let’s dive into each one of them.
1. Vision & Mission
Every company these days has their vision and mission statements written
down somewhere. But in your company’s case, are you able to tell whether your
employees know it by heart? And if they do, do they believe in it and support
it? Oftentimes, these statements feel empty despite being filled with ambitious
words and that’s exactly the problem. An authentic vision that’s encouraged by
the leadership and inspires its employees is one of the first steps to make people
feel like they are contributing to something greater than the individuals.
ACTIONABLE ADVICE
There are a few ways to encourage the organization to embrace its vision and mis-
sion statements. One such way is to simplify it. There are dozens of methods out
there. Marketing specialist Guy Kawasaki, for example, suggests the idea of cre-
ating a three-word Mantra instead of a long-winded Mission statement. Another
way is to communicate it often, make it part of the conversations whenever deci-
sions are being made. When the decisions revolve around the company’s vision
and mission instead of short term results, the passionate employee feels support-
ed to think how to bring long term impact – and a reason to do so.

37. 37
2. Strategy
When talking business, having an objective isn’t enough. You need to plan how
you are going to achieve that goal, and that requires strategizing. In fact, strate-
gy is as much about what to do as it is about what not to do. This should be un-
derstood on all levels of the organization, especially if you want to get everyone
employing the best of their abilities at work, otherwise it’s a wasted effort.
ACTIONABLE ADVICE
One mistake managers can make is to have employees feel as if they are not part
of the company strategy. This can happen when it’s not communicated properly,
such as communicating it to everyone several months after it’s supposed to al-
ready be in place or when it’s only shared among managers and there’s no care
given as to how it will be delivered to everyone else.
The bottomline is, even if you can’t involve everyone in the elaboration of the
strategy, be transparent about the process, its conclusion and iterate based on the
feedback received from the teams. After all, they are the ones making it happen.
3. Values
The world is full of talents with completely different views on how they ap-
proach their work. Companies are wise to thrive on this diversity. However, to
do so companies need to provide a common ground which everyone can identify
themselves and their peers with. This is where having a set of core values comes
into play. The values, like other components of culture, need to be consistent
and they need to be known.
ACTIONABLE ADVICE
Like with the mission and vision, values need to be introduced as part of the orga-
nization’s daily life. For example, in the hiring process you should ask questions
that address company fit and alignment with the values, and treat them as impor-
tantly as having technical skills. Performance reviews can also be coupled togeth-
er with the values, as it reinforces the idea of mutual identification and acting in
accordance with the community’s best interests.

38. 38
4. Ethics
This is a component of increasing importance in today’s business environment.
It’s more than just pushing for healthy business practices, it’s about social inclu-
siveness and sustainability as well. Companies committed to long-term impact
see ethics as a requirement for real value creation, not a hindrance.
ACTIONABLE ADVICE
Once this commitment is in the management’s mind, there needs to be action.
Increasing the participation of females in leadership roles, is one such action.
Another is to establish systems that prevent one’s bias from dictating important
decisions such as hiring or promotion, and thus, giving equal opportunities to
all. For example, by creating small committees to make such decisions instead of
leaving it up to one person alone. As for the environment, in today’s digital world
some companies have gone entirely paper-free. Others actively recycle or offer
support to volunteering initiatives.

39. 39
As you could see, employee passion and engagement can be a boon to your or-
ganization. However, it’s a topic that requires a deep look into all areas of the
business and lots of hard work if you are serious about it.
We hope to have convinced you that the benefits for both, the company and its
employees, are certainly worth the effort.
If you want to learn more about how Honestly can help you explore all elements
vital to employee engagement, don’t hesitate to contact us!
Any feedback will be greatly appreciated.
Thank you,
Thiago Leite and the Honestly Team
11. Closing Thoughts

40. 40
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5. A Theory of Human Motivation – Abraham Maslow
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7. The Principles of Scientific Management – Frederick Winslow Taylor
8. Knowledge-Worker Productivity – Peter Drucker
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