Grow Your Business with a Complete CRM Solution
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Salesforce -the world's #1 CRM solution- fits right into your business. Understand how Salesforce.com can help small businesses grow & scale and deliver outstanding customer service across every channel.
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Grow Your Business with a Complete CRM Solution
- 1. Welcome to the customer success platform Grow Your Business with Salesforce Niall Brady Area Vice President, SMB UK nbrady@salesforce.com
- 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
- 3. World’s mostadmired softwarecompany #1 most admired in software #7 best company to work for 2011 • 2012 • 2013 • 2014 World’s mostinnovative company 4thYEAR INAROW! *Quelle: IDC, Worldwide CRM Applications 2014-2018 Forecast and 2013 Vendor Shares, Doc #248875, Juni 2014 World’s #1 CRM company * Celebrating 16 Years of Success
- 4. Thousands of Small Businesses Trust Salesforce to Help Them Grow
- 5. Growing Your Business Requires a Lot of Focus, on a Lot of Things
- 6. Growing Your Business Requires a Lot of Focus, on a Lot of Things Customers Are What Drive Growth
- 7. Tools Today Aren’t Connected to Give You a Complete View of the Customer
- 8. Tools Today Aren’t Connected to Give You a Complete View of the Customer How do you (re)focus on the customer?
- 9. Win Customers Find Customers Keep Customers Grow Your Business Connect to Your Customers with a Complete CRM Solution
- 10. Turn Your Marketing Team Into a Marketing Machine Find Win Keep Grow Build campaigns with detailed insights Find prospects on any channel Accelerate buyer journey with personalized nurturing 41% more leads Find
- 11. Develop more business Find Win Keep Grow Understand your sales pipeline Know everything about your prospects Follow a repeatable, winning sales process 29% more deals Win
- 12. Deliver Amazing Customer Experiences Find Win Keep Grow Measure performance and grow Help customers faster Help customers help themselves 34% more customers Keep
- 13. Be Ready for Growth Find Win Keep Grow Go beyond marketing, sales, & service Customize to fit your business Integrate with your key systems 30% Grow Your Business
- 14. Grow Your Business with a Complete CRM Solution Find Customers Keep Customers Win Customers
- 15. 41%+ Sales Leads 29% + Win Rate 34% + Customer Retention 31% + Growth in Sales Let Us Help You Grow Your Business
- 16. Visit our Success Community Join your local User Group Talk to your Account Team Our Commitment
- 18. Thank you
Hinweis der Redaktion
- Welcome everyone! My name is Niall Brady, and I’m the Head of SMB Sales for the UK at Salesforce. I want to thank you for joining me in this session, where we’re going to focus on you, the small and growing businesses. Time: 15 sec
- Before we start, this is our obligatory Safe Harbor slide. We are a publicly traded company. And we may be talking about future products and functionality, but please make your buying decisions only on the products that are available today. Time: 15 sec
- At Salesforce we're so proud and humbled today being number one not just in the Cloud but also in CRM worldwide. It's your passion and dedication; and your partnership with us that's helped create such a fantastic company. Amongst widespread recognition we are very proud of having been named the most innovative company by Forbes. And this four years in a row. We've created what we believed to be a very special company. A company that's created a tremendous culture, where we value our employees, we've created one of the best places to work in the industry, a company with deep values that's connected to its community. And of course we always remember that we were once very small as well. Time: 40 sec
- So when Salesforce started 16 years ago, our focus was on the small and growing companies. And that focus and attention still remains here today. These are just a few of the thousands of small business customers that have seen success with Salesforce. (Possibly point out some of the UK ones) But they all had to start somewhere – and that’s what we’re going to talk about in this session. Time: 30 sec
- As you all know, running, and growing a business requires your attention and focus on a lot of different things. You have to hire the right people, make sure you’re managing cash in cash out, ensuring you’re providing the right product or service to your customers. The problem with this is that we tend to forget… Time: 15 sec
- That at the end of the day… The one thing that drives growth is customers. Without customers, there is no business, there is no company. Time: 15 sec
- Unfortunately, most small businesses have a hodge podge of tools, systems, and processes that prevent them from having a complete view of the customer. This makes makes it tough for your employees to execute on what they’re paid to do. Your marketing person might be using one tool to try to get leads; then you’ve got your sales person using something else -- maybe a simple day planner, or even excel doc – to manage his/her deals; and finally, your customer support person is trying to manage support cases with his email inbox, which isn’t even connected to anything else. And so without one, connected solution, it’s that much harder for your people to connect with your customers, affecting your ability to grow the business. Time: 30 sec
- And so the question is – how do you make sure you have the ability to focus on each and every customer to grow your business? Time: 15 sec
- We are in a constant dialogue with our customers and we continuously hear that small and medium businesses need a solution that allows them to connect with their customers, every step of the way. At the heart of growing your business it’s about finding more leads to flip over to sales. It’s about winning more deals. And as you win those customers, you have to support people to deliver amazing customer service, so that you keep those customers forever. So let’s talk about how you can find more customers, win more customers, and keep more customers, with Salesforce. Time: 30 sec
- With Salesforce, you can turn your marketing team of 1, 2, or more people, into a well-oiled, marketing machine. We give you the tools you need to reach out and find new prospects across all channels – that could be via email, website, social media – you name it. Once you find these prospects, you want to make sure you hook them with the right things they’re looking for. We give you tools that allow you to test what type of content is effective, and what isn’t; also tools that let you warm prospects up until they’re ready for your sales team. And finally, we give you tools to track how effective your marketing efforts are – we want you to spend your marketing dollars on things that are going to bring a return. Customers that have used Salesforce to help w/ marketing were able to bring in 41% more leads for their sales people. And so if you start to flood your sales people w/ great, qualified leads, how do we make sure that they have the tools they need to close every deal? Time: 1 min
- Well, b/c your marketing and sales people are using a connected solution, your sales people will have a complete profile of every prospect that they touch. And they can continue to add to that profile, logging any calls, meetings, dinner that they have with each prospect. But it’s not enough to just have information about prospects – sales people need to be able to execute on repeatable, winning sales process. Salesforce helps you track every deal through the different stages of the sales process. And it can help you build, and drive a repeatable sales process that you know works, and that your sales people know works. And because you’re now tracking everything in one system, you can understand your entire sales pipeline – from where leads are coming in from, how effective you are at converting those leads into potential deals, and of course how good your sales people are at pushing deals across the finish line. Having this visibility allows you to better allocate your limited resources – be it time, money, training – on the things that need it the most. And our customers have been able to increase their win rates by 29%. Now, relationships w/ your customers don’t end after the sale. Just as important as it is to bring in new customers, it’s crucial that you keep your existing customers happy, so that they stay loyal to your company. Time: 1 min
- And that’s why we provide you tools to deliver amazing customer service, so that you can make sure every customer has the best experience with your company, because its so much less expensive to keep a current customer happy than it is to go out and find a new one. We help your team satisfy the need for speed, with a quick out of the box set up that comes with productivity tools for faster case management, so your customers get the help they need as quickly as possible We also provide self-service websites that you can personalize for your brand, so your customers can help themselves find and resolve issues on their own And as a fast-growing business, it’s also important that you have the ability to measure your team’s performance, track customer sentiment and identify common issues and trends. Because if you can’t measure it, you can’t improve and you can’t grow your business. With Salesforce, our customers have been able to increase their customer retention rates by 34%. Time: 1 min
- So we talked about how Salesforce can help you find more leads, win more deals, and keep customers happier. The best part is, is that it’s also a solution that’s built for you, and can grow with you. Although Salesforce is ready to use out of the box, you can customize it to fit your unique business needs. There’s no need to tear out existing systems that you have. We can integrate with your email system, accounting system, inventory system, or whatever systems you already have in place. And when you’re ready to expand beyond just the marketing, sales, and service capabilities, you can tap into our business app store, and easily install pre-integrated apps for things like project management, compensation management, and so much more. Time: 1 min
- We want you to grow and succeed like never before, and you can rest assured that we’ll grow along with you. We want to provide you an integrated, connected solution, that you can run across your entire business. Giving you a single and complete view of your customers, and all of your business data. And with that vision in mind I want to introduce you to one of our customers who enjoys tremendous growth. Time: 30 sec
- And so let us work with you to solve whatever your challenges may be, whether it’s with Marketing, Sales, Service, or all of it, we’re here for you. Time: 30 sec