The company was founded in 1945 in Ludhiana, India as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra. It entered the automobile industry in 1947 and is now the third largest manufacturer of passenger vehicles in India. Mahindra & Mahindra is now a $16.7 billion multinational with over 180,000 employees worldwide and has rebranded with the new global name "MAHINDRA rise."

2. 1
The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C.
Mahindra and J.C. Mahindra along with Malik Ghulam Mohammed.
Renamed as Mahindra & Mahindra in 1948
2
Entered automobile industry in 1947.
It is the 3rd largest passenger vehicle manufacturer of India
Converted into public limited co. in 1955
3
US $16.7 billion multinational group with more than 1,80,000 employees in over 100
countries across the globe.
New Brand global name- MAHINDRA rise.

3. Founders & Promoters
G. MOHOMMAD
K.C. MAHINDRA
J.C. MAHINDRA

4. Cost Effective
Low Cost Of
Maintenance
Government
Incentives
Low Running Cost
Planet Friendly
ZeroTailpipe
Emission
AdvancedTechnology
Revive Feature
EasyTo Charge
Regenerative Braking
Driving Convenience
Boost Mode
Spacious interiors
Direct Drive
Transmission

5. • Office Security Guard.
• Homes Security Guard.
• Restaurants Security Guard.
• Hotels Security Guard.
• Shopping Mall Security Guard.

6. • A prospect pool has created by using multiple methods of prospecting
like the most effective methods in this case a salesperson apply
following methods to creates prospects pool:
1. E-prospecting
2. Sales Lead Club
3. Orphan Customers
4. Existing customers that uses other products of MAHINDRA
5. Networking and Referrals

7. • MEN • WOMEN • YOUNGSTERS
• Thrill of SUV
• Family Car
• Technology and Urban
Touch
• Safety and Reliability
• Competitive Price
• Comfort
• Spacious and
Luxurious
• Positioning around car
• Competitive Price
• Thrill of an SUV
• More power than
normal car
• Technology and Urban
Touch

9. CUSTOMER PROFILE
• The track monitors `:
 High value consumers,
 Registers those who are in the SEC A and B categories,
 67 per cent of the sample size is from the top eight metros;
 The rest from the next 50-60 towns across India.
 The company claims to be matching sales of most C segment cars,
 Even outselling some of them.
 In the last six months, M&M sold 14,389 Scorpios, against a total C segment sale of 79,346,
according to company data.
 Attract a lot of cross-over customers.
 People who wished to purchase a C class car would also consider a Scorpio,"
 The positioning of Scorpio was also very bold and innovative.
 Mahindra Scorpio Pick Up secures third position in T2 category of Rally dos Sertoes in Brazil

10. DEVELOP CUSTOMER BENEFIT PLAN
• Power Steering
• Anti Lock Braking System
• Airbags
• Automatic climate Control
• Alloy Wheels
• Power Windows
• Air Conditioner
• Autogear System
• Electric engine

11. Selection of Presentation Method.
• The Pre-approach
– As Mahindra Next Gen Mobility is all about Electric mobility is new to the market and needs a lot of
information to be provided.
– Collecting relevant information as prior to the sales presentation.
– FAB Technique
– Features, Advantage and Benefits
– As EV is new to the market and people don’t have much knowledge about it.
– Need-Satisfaction Presentation.
– Crude oil price touching the skies so we can generate need in the mind of the customer.

12. Probable Objection
• Price Objection
• Availability objection
• Discount and offers objection

13. Negotiation Technique
• Prepare, Prepare, Prepare
• Anticipate Compromise
• Offer and expect commitment.
• Stick to your principles.

14. CLOSING
TECHNIQUES
ASK FOR
ORDER
THE
ASSUMPTIVE
CLOSE
THE
ALTERNATIVE
CLOSE
CONVERTING
ON
OBJECTIONS
THE
NEGOTIATED
CLOSE
THETRIAL
CLOSE

15. THANK YOU