The document provides tips and strategies for persuading an audience through marketing techniques. It suggests using testimonials from satisfied customers to show people similar to the target audience have enjoyed the product. It also advises praising past decisions to emphasize consistent values. Additionally, the document notes that people prefer others who are similar and attractive to them, and that marketers should highlight how their product or service addresses the audience's needs and challenges.

4. EAL LIFE APPLICATION
GIVE TIPS
GIVE FREE SAMPLES
PROVIDE FREE INFORMATION
OFFER FAVORS

6. EAL LIFE APPLICATION
Testimonials from
satisfied customers
show your target
audience that people
who are similar to
them have enjoyed
your product or
service. They’ll be
more likely to become
customers
themselves

8. EAL LIFE APPLICATION
Praise them for making good past decisions,
based on the information they had at the time.
Then find ways to stress the consistent values
connecting old actions and purchases with
values underlying any new actions or
purchases

10. “People prefer to say ‘yes’ to those they know and like”
Dr. Robert Cialdini

11. PEOPLE LIKE OTHERS WHO
ARE physically attractive give them complimentssimilar to themselves

12. EAL LIFE APPLICATION
Dr. Robert Cialdini
“One of the things that marketers can do is honestly report on
the extent to which the product or service –or the people who
are providing the product or service – are similar to the audience
And know the audience’s challenges, preferences and so on,”

14. “The tendency to be more sensitive to possible losses than to possible
gains is one of the best-supported findings in social science.”
EAL LIFE APPLICATION
10K GAIN 10K LOSS

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“Here’s what you’ll
miss out on…”

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Given the incredible influence of authority figures,
it would be wise to incorporate testimonials from legitimate,
recognized authorities to help persuade prospects to respond or make purchases

18. ROUND
BONUS

19. SMILE

20. EYE CONTACT

21. MIRROR ACTIONS

22. TALK FAST & SMOOTH

23. PUMP UP EXPECTATION

24. COVERT ANCHORS

25. SAY “WE”

26. ASK FOR A LOT

27. THERE ARE GOOD LEADERS WHO ACTIVELY GUIDE AND BAD
LEADERS WHO ACTIVELY MISGUIDE.
HENCE LEADERSHIP IS ABOUT PEOPLE SKILLS, PRESENTATION AND
PERSUATION
SHIVH KHERA

28. THANKS FOR YOUR
ATTENTION!(‘CAUSE Saying “thanks” is too
mainstream)