Social Technology in the Workplace

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Rypple's VP of Success and Engagement, Dan Portillo, explains how HR can apply the principles of Social Applications to better engage with their employees.

Business Bildung Technologie

Social @work!

Dan Portillo, VP Customer Success & Engagement!
May 19, 2011!

What is Social?!
My Pitch!

Types of Social apps today!
Rules for Social @work!
Speciﬁc Ideas!

Q: What is Social Software?

A: Software that makes:
Joining a community,
Having a conversation, and
Collaborating
WAY easier.

Denial! stages of Social!
4!
Acceptance!

Confusion!

Addiction!

The Old Spice Guy campaign!
By the numbers:!

The fastest-growing and most popular interactive campaign in history.!
!
•  More people watched the Old Spice video in the ﬁrst 24 hours than
those who watched Obama’s presidential victory speech.!
•  Total video views reached 40 million in a week.!
•  Campaign impressions: 1.4 billion.!
•  Old Spice Sales Went up 107 percent in July 2010.!

http://blog.thoughtpick.com/2010/10/analysis-of-the-old-spice-campaign-video.html!

How you can bring Social
into your HR business!

Rules for getting !
Into the (Social) Club*!

*Loose Translation: !
How do I put together a Social Strategy for HR?!

The ﬁrst rule of Social Club:!
Forget about the tools.!

The second rule of Social Club:!
See the ﬁrst rule.!

The real question in
your Social quest:!
What business problem
are you trying to solve?!

Speciﬁc ideas for
leveraging Social!
in your HR team!

Social performance software!
For the way we work today!

Questions? @dan_portillo!

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Social Technology in the Workplace

1. Social @work! Dan Portillo, VP Customer Success & Engagement! May 19, 2011!

2. What is Social?! My Pitch! Types of Social apps today! Rules for Social @work! Speciﬁc Ideas!

3. VP, People! About Me! ! ! VP, OD!

4. Q: What is Social Software? A: Software that makes: Joining a community, Having a conversation, and Collaborating WAY easier.

5. The Social Timeline!

6. Denial! stages of Social! 4! Acceptance! Confusion! Addiction!

7. How Social helped the Marketing guys!

8. The Old Spice Guy campaign! By the numbers:! The fastest-growing and most popular interactive campaign in history.! ! •  More people watched the Old Spice video in the ﬁrst 24 hours than those who watched Obama’s presidential victory speech.! •  Total video views reached 40 million in a week.! •  Campaign impressions: 1.4 billion.! •  Old Spice Sales Went up 107 percent in July 2010.! http://blog.thoughtpick.com/2010/10/analysis-of-the-old-spice-campaign-video.html!

9. A tour of Social!

10. 1! Social Recruiting!

11. 1! Social Recruiting!

12. 1! Social Recruiting!

13. 1! Social Recruiting!

14. 2! Social Business!

15. 2! Social Business!

16. 2! Social Business!

17. 2! Social Business!

18. 3! Social Learning!

19. How you can bring Social into your HR business!

20. Rules for getting ! Into the (Social) Club*! *Loose Translation: ! How do I put together a Social Strategy for HR?!