Why use a WeChat Official Account? My New Zealand- partner pack updated Sept 2016 Introducing "My New Zealand" - in Chinese, for Chinese, by a kiwi! NZ Social Media State of the Nation 2015 Air New Zealand on Chinese Social Media #smcakl Auckland International Airport's Indonesian Social Media Outreach #smcakl Building Brand Preference with KOLs: Brazil #smcakl NZ Marketing Association Brainy Breakfast, 15 April 2014 Social Media In the Workplace Improving Communications During a Crisis - and beyond From Military to Marriage: Principles of 21st Century Marketing Creating a Culture around Social Media Ragtag leadership presentation - BarCamp Auckland 2010 
