This document provides guidance on designing effective internal communications that employees will engage with. It discusses key topics like communicating ideas to employees, employee advocacy, and formats for internal communications. It then outlines a framework for internal presentations with sections on the introduction, examples, statistics, and closing. The goal is to grab attention, provide concrete examples and data, and build confidence in ideas being presented to employees. Sample employee stories and a video example are also provided. Measurement tips focus on engagement, effectiveness, traction, community involvement, and employee resource groups.

1. Designing Internal
Communications
That Stick
Ruchi Bhatia, Founder - HRGurukul
ruchibhatia23@gmail.com
Twitter @rucsb

2. Selling your idea
Internal communications is all about key
messaging, Communicating and ultimately
Selling your idea to your own employees.
Employee Advocacy
Productivity
Engagement
Culture Building
Crisis Management
Keeps Employees Informed
Hybrid / Remote / Work From Office

3. Formats for Internal Communications
Townhalls
Videos / Newsletters / Slack / Whatsapp
Enterprise Social Networks
ERGs
Sales Conference
Webinars
Knowledge Sessions
Lunch and Learn

4. 1. Intro
Choose one approach to grab the audience’s
attention right from the start: unexpected,
emotional, or simple.
➔ Unexpected
Highlight what’s new, unusual, or
surprising.
➔ Emotional
Give people a reason to care.
➔ Simple
Provide a simple unifying message for
what is to come

5. 2. Examples
By the end of this section, your audience
should be able to visualize:
➔ What
What is the pain you cure with your
solution?
➔ Who
Show them a specific person who
would benefit from your solution.

6. 3. Examples
People need to understand how rare or
frequent your examples are.
Pick 1 or 2 statistics and make them as
concrete as possible. Stats are generally not
sticky, but here are a few tactics:
➔ Relate
Deliver data within the context of a
story you’ve already told
➔ Compare
Make big numbers digestible by putting
them in the context of something
familiar

7. 4. Closing
Build confidence around your product or idea
by including at least one of the these slides:
➔ Milestones
What has been accomplished and what
might be left to tackle?
➔ Testimonials
Who supports your idea (or doesn’t)?
➔ What’s next?
How can the audience get involved or
find out more?

9. What are employees saying
I get to work on
Projects that are
related to cutting
edge
technologies
I am able to
manage work life
balance
Priya, Startup
employee
I get
opportunities for
Learning and
Growth

10. Employee Stories
❖ Caring relationships between staff
❖ Exceptional investment in employee development
❖ Encouragement of work/life balance and flexibility
❖ Community involvement Tip
Don’t let data stand
alone. Always relate it
back to a story you’ve
already told,

12. Meet IBM Consultant
https://www.youtube.c
om/watch?v=C3sbfh7c
P-o
Tip
Tell the audience about
the problem through a
story, ideally a person.

14. https://www.youtube.com/watch?v=UpD2LiOr_6c&t=4s

16. Measurement
KPIs
1. Engagement
2. Effectiveness
3. Traction
4. Community Involvement
5. ERGs

17. Good luck!