3. “To inspire and nurture
the human spirit – one
person, one cup and one
neighborhood at a time.”
4. To provide fast and easy
video access and the ability
to share videos frequently.
To be the fabric of real-
time communication on
the web.
To organize the world’s
information and make it
universally accessible and
useful.
16. VALUES
Warrior Spirit
Servant’s Heart
Fun-LUV-ing Attitude
Work the Southwest Way
MISSION
Connect people to what’s
important in their lives through
friendly, reliable, low-cost air travel.
VISION
To become the World’s Most
Loved, Most Flown, and Most
Profitable Airline.
These tech companies have missions that cover what they do, concisely, with plenty of wiggle room
Brainstorm mission ideas…
Henry Ford’s vision for his company was to make cars available to the average American family—and he did it. It seemed like an impossible goal but his relentless drive made it possible…they did run into problems later because they did not have a new “ambition” after the success of the Model T.
an international ngo that provides young people with leadership development and cross-cultural global internship and volunteer exchange experiences across the globe, with a focus to empower young people so they can make a positive impact on society. The AIESEC network includes over 100,000 members in 126 countries and territories. It is the largest youth-run organization in the world
Brainstorm vision ideas…
All stakeholders should adhere to the core values—staff, management, vendors, clients.
“Core values are inherent and sacrosanct; they can never be compromised, either for convenience or short-term economic gain.”
Three to five is best.
Wells Fargo’s values
Southwest airlines is known for having a unique company culture—this is reflected in their mission/vision/values
(LUV is their trading symbol)
Southwest airlines is known for having a unique company culture—this is reflected in their mission/vision/values
(LUV is their trading symbol)
One of our clients owns a contracting company and his core values reflect their specific edge