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Mission, Vision, & Values
The Path to Results Approach to…
-a  starting  point
-what  a  company  does
-products  and  services
-markets
MISSION
“To inspire and nurture
the human spirit – one
person, one cup and one
neighborhood at a time.”
To provide fast and easy
video access and the ability
to share videos frequently.
To be the fabric of real-
time communication on
the web.
To organize the world’s
information and make it
universally accessible and
useful.
MISSION
-an  endpoint
-an  aspiration
-an  impossible  goal
VISION
-a  starting  point
-what  a  company  does
-products  and  services
-markets
“I will democratize
the automobile.”
Engage and develop
every young person in
the world
Oceana seeks to make
our oceans as rich,
healthy, and abundant
as they once were.
C RE VALUES
Clear & quick action statements
Actively used for decision-making
Apply to all stakeholders
Ethics
Customer Satisfaction
Leadership & Personal Accountability
Diversity
VALUES
Warrior Spirit
Servant’s Heart
Fun-LUV-ing Attitude
Work the Southwest Way
VALUES
Warrior Spirit
Servant’s Heart
Fun-LUV-ing Attitude
Work the Southwest Way
MISSION
Connect people to what’s
important in their lives through
friendly, reliable, low-cost air travel.
VISION
To become the World’s Most
Loved, Most Flown, and Most
Profitable Airline.
Relationships
Competency
Character
Mission, Vision, & Values

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Mission, Vision, & Values

Hinweis der Redaktion

  1. Examples of mission statements…
  2. These tech companies have missions that cover what they do, concisely, with plenty of wiggle room
  3. Brainstorm mission ideas…
  4. Henry Ford’s vision for his company was to make cars available to the average American family—and he did it. It seemed like an impossible goal but his relentless drive made it possible…they did run into problems later because they did not have a new “ambition” after the success of the Model T.
  5. an international ngo that provides young people with leadership development and cross-cultural global internship and volunteer exchange experiences across the globe, with a focus to empower young people so they can make a positive impact on society. The AIESEC network includes over 100,000 members in 126 countries and territories. It is the largest youth-run organization in the world
  6. Brainstorm vision ideas…
  7. All stakeholders should adhere to the core values—staff, management, vendors, clients. “Core values are inherent and sacrosanct; they can never be compromised, either for convenience or short-term economic gain.” Three to five is best.
  8. Wells Fargo’s values
  9. Southwest airlines is known for having a unique company culture—this is reflected in their mission/vision/values (LUV is their trading symbol)
  10. Southwest airlines is known for having a unique company culture—this is reflected in their mission/vision/values (LUV is their trading symbol)
  11. One of our clients owns a contracting company and his core values reflect their specific edge
  12. Brainstorm values ideas…