Food and drinks manufacturers have an opportunity to learn from trends found in the personal care sector. Sensory stimulation and product multi-functionality represent two important innovations for the future.The personal care industry was worth over $460bn in 2010. But perhaps of greater interest to food and drinks manufacturers is the industry's ability to increase its value on an ongoing basis. This report examines crossover trends in product functionality and sensory qualities to outline future opportunity for food and drinks manufacturers.Be aware of the personal care trends that are most relevant for the food and drink sector and understand how these can add value and increase margins.Identify product examples that demonstrate the importance of multi-functionality.Identify product examples that demonstrate the importance of sensory benefits.Understand opportunities and applications of the sensory intelligence and multi-functionality trends.Recognize future product crossovers between the food and drink and personal care sectors.In a recent evaluation of new product claims/tags, 'upscale' was the most commonly occurring for new personal care products, whereas it is was the 13th most common for new food and drink products. The personal care industry is consistently employing methods to justify a premium positioning for its products.Although the value of the global personal care market is approximately nine times smaller than that for food and drink overall, it is growing at a faster rate: Business Insights predicts overall growth from 2009-2015 to be 21.9% for all food and drink, and 25.3% for personal care.Many new skin care/foundation type products are promoted on multifunctional applications and benefits. These may include moisturizing, sun protection, whitening, anti-wrinkle, and other features. Multi-functionality in many food products is exhibited in terms of benefits rather than specific applications or characteristics.What are the key trends within the personal care market that offer opportunities to the food and drink sector'What food and drink product examples already exist that reflect the sensory intelligence and multi-functionality trends'What market opportunities exist in these trends'How can the food and drinks sector learn from the personal care industry's use of product innovation'Why is sensory intelligence so important to the future of food and drink product development'

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Learning from Personal Care Product Innovation
Published on March 2012
Report Summary
Food and drinks manufacturers have an opportunity to learn from trends found in the personal care sector. Sensory stimulation and
product multi-functionality represent two important innovations for the future.
The personal care industry was worth over $460bn in 2010. But perhaps of greater interest to food and drinks manufacturers is the
industry's ability to increase its value on an ongoing basis. This report examines crossover trends in product functionality and sensory
qualities to outline future opportunity for food and drinks manufacturers.Be aware of the personal care trends that are most relevant
for the food and drink sector and understand how these can add value and increase margins.Identify product examples that
demonstrate the importance of multi-functionality.Identify product examples that demonstrate the importance of sensory
benefits.Understand opportunities and applications of the sensory intelligence and multi-functionality trends.Recognize future product
crossovers between the food and drink and personal care sectors.In a recent evaluation of new product claims/tags, 'upscale' was the
most commonly occurring for new personal care products, whereas it is was the 13th most common for new food and drink products.
The personal care industry is consistently employing methods to justify a premium positioning for its products.Although the value of
the global personal care market is approximately nine times smaller than that for food and drink overall, it is growing at a faster rate:
Business Insights predicts overall growth from 2009-2015 to be 21.9% for all food and drink, and 25.3% for personal care.Many new
skin care/foundation type products are promoted on multifunctional applications and benefits. These may include moisturizing, sun
protection, whitening, anti-wrinkle, and other features. Multi-functionality in many food products is exhibited in terms of benefits rather
than specific applications or characteristics.What are the key trends within the personal care market that offer opportunities to the
food and drink sector'What food and drink product examples already exist that reflect the sensory intelligence and multi-functionality
trends'What market opportunities exist in these trends'How can the food and drinks sector learn from the personal care industry's use
of product innovation'Why is sensory intelligence so important to the future of food and drink product development'
Table of Content
About the author
'Disclaimer
EXECUTIVE SUMMARY
'Introduction
'Multi-functionality
'Sensory intelligence and activity
'Conclusions
Introduction
'Summary
'Introduction
'Learning from personal care successes
- Definitions
- Important similarities and differences
'Personal care vs. food and drink trends and innovations
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- Food and drink trends and innovations
- Personal care trends and innovations
- Shared and cross-over trends and innovations
'Personal care trends offering opportunities to food and drink
'Report focus, methodology, and structure
- Methodology
- Report structure
Multi-functionality
'Summary
'Introduction
'Drivers of the multi-functionality trend
'Personal care examples
- Skin care, hair care and personal hygiene
- Make-up
'Food and drink examples
- Health benefits
- Sensory attributes and benefits
- Temperature and physical state
'Market opportunities and potential applications
'Potential barriers
Sensory intelligence and activity
'Summary
'Introduction
'Drivers of the sensory intelligence trend
'Personal care examples
- Fragrance effects over time
- Reactive color and whitening
'Food and drink examples
'Market opportunities and potential applications
'Potential barriers
Conclusions
'Summary
'Introduction
'The top ten personal care trends for food and drink
'Key strategic opportunities for both sectors
'From crossover trends to crossover products
Appendix
'Scope
'Methodology
'Glossary/Abbreviations
'Bibliography/References
- Multi-functionality
- Sensory intelligence
- Conclusions
TABLES
'Table: Market value by market/industry ($bn), 2009â''2015
'Table: Top 25 claims/tags found on personal care and food and drink launches, 2010â''2011
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FIGURES
'Figure: Building blocks of success in the personal care sector
'Figure: Innovative new products offered in tube and box format
'Figure: Recent personal care and food and drink innovations and trends
'Figure: Recent â''healthierâ'' launches of foods typically considered â''less healthyâ''
'Figure: Personal Care Crossover Trends report series â'' featured personal care trends offering opportunities for food and drink
'Figure: Drivers of the multi-functionality trend
'Figure: Multifunctional skin care/foundation type products
'Figure: Multifunctional cleansing and personal hygiene products
'Figure: New multifunctional make-up products
'Figure: Bravo Rich Gravy Powder
'Figure: New products claimed to deliver multifunctional health benefits
'Figure: New multisensory products offering unexpected experiences
'Figure: Drinks/preparations demonstrating temperature/state multi-functionality
'Figure: Opportunities and applications of the multi-functionality trend
'Figure: Drivers of the sensory intelligence and activity trend
'Figure: Replay your fragrance! for Her and for Him
'Figure: Gillette Cool Wave Anti-perspirant stick
'Figure: Axe Twist Fresh Fragrance That Changes Deodorant and Shower Gel
'Figure: Josie Maran Argan Matchmaker Serum Foundation
'Figure: Betty Crocker Fruit Gushers Mood Morphers Fruit Flavored Snacks
'Figure: Alpi Deo Perfume Candy
'Figure: King Energy Bebida Energetica
'Figure: Opportunities and applications of the sensory intelligence trend
'Figure: Categorizing opportunities personal care trends offer food and drink
'Figure: Top ten personal care trends offering opportunities for food and drink
'Figure: Sunlover Beauty Drink
Companies mentioned
Bentley Motors Limited, CMS Energy Corporation, Colgate-Palmolive Company, Hutchison 3G UK Limited, IntercontinentalExchange,
Inc, Johnson & Johnson, Unilever
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