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The Art of Persuasion - Matt Alder
- 3. metashift limited © 2014
What Iâm going to talk about
âą The Persuasion Problem
âą Persuasion In the Digital Age
âą Persuasion In Action
- 6. metashift limited © 2014
The Old Ways Donât Work
âI donât believe a word employer
careers sites say, itâs all just spinâ
-A Job Seeking Finance Director
- 17. metashift limited © 2014
Persuasion Framework
âą Simple
âą Unexpected
âą Concrete
âą Credible
âą Emotional
âą Story
- 20. metashift limited © 2014
Example
âą Simple
âą Unexpected
âą Concrete
âą Credible
âą Emotional
âą Story
- 22. metashift limited © 2014
For DiscussionâŠâŠ
Do you have a persuasion problem?
How Broken is your funnel?
How can you be Magnetic, Convincing and
Drive Conversion from the right audience
Is your message Made To Stick (SUCCES)