"The Material Basis of Sustainable Fashion: a comprehensive approach" by Filippo Servalli, Corporate marketing director @RadiciGroup - at Global Sustainable Fashion Week, 12-14th April 2016 - Budapest, Hungary

1. #radicigroupRadiciGroup | MARKETING&COMMUNICATION
THE MATERIAL BASIS OF SUSTAINABLE FASHION:
A COMPREHENSIVE APPROACH
Budapest, 13 April 2016

2. #radicigroup
Focus on social, environmental and
product challenges.
SUSTAINABILITY
RadiciGroup | MARKETING&COMMUNICATION
Brundtland Report, 1987
“Sustainable development is
development that meets the needs of
the present whitout compromising
the ability of the future generations to
meet their own needs...”

3. #radicigroupRadiciGroup | MARKETING&COMMUNICATION
A COMPREHENSIVE APPROACH
ECONOMIC PERFORMANCE
HUMAN RIGHTS PERFORMANCE
LABOUR PRACTICES AND DECENT WORK
PERFORMANCE
SOCIETY PERFORMANCE
ENVIRONMENTAL PERFORMANCE
PRODUCT RESPONSIBILITY PERFORMANCE

4. #radicigroupRadiciGroup | MARKETING&COMMUNICATION
A.
Resell
B.
Repair/Up
grade
C.
Remanufacture
A. Re-/up &
down cycle
B. Waste
as a resource
C.
Returning
by
products
Circular
supplies
Share
BUSINESS MODEL
OF THE
CIRCULAR ECONOMY

5. #radicigroupRadiciGroup | MARKETING&COMMUNICATION
Provide renewable energy, bio based -
or fully recyclable input material to
replace single-lifecycle inputs
Resource Recovery
Recover useful resources / energy out
of disposed products or by-products
Product Life
Extension
Extend working lifecycle of products
and components by repairing,
upgrading and reselling
Sharing Platforms
Enable increased utilisation rate of
products by making possible shared
use / access / ownership
Product as a Service
Offer product access and retain
ownership to internalise benefits of
circular resource productivity
Circular Supplies
BUSINESS MODEL
OF THE
CIRCULAR ECONOMY

6. #radicigroupRadiciGroup | MARKETING&COMMUNICATION
THE MATERIAL BASIS OF SUSTAINABLE FASHION
MEGA TREND

7. #radicigroupRadiciGroup | MARKETING&COMMUNICATION
NATURAL
TOWARD
SYNTHETIC
IS
MEGA TREND
0
10
20
30
40
50
60
70
80
90
100
1980 1985 1990 1995 2000 2005 2010
MillionsofMetricTonnes
Synthetic
Cellulosic
Natural

8. #radicigroupRadiciGroup | MARKETING&COMMUNICATION
La domanda dei brand alle filiere
SOCIAL TRENDS
IS
MEGA TREND

9. #radicigroupRadiciGroup | MARKETING&COMMUNICATION
ZERO MEGATREND
IT IS NOT
ABSOLUTE ZERO

10. #radicigroupRadiciGroup | MARKETING&COMMUNICATION
2012
2012
2010
2007
MEGA TREND - BRAND FOR MEASUREMENTS

11. #radicigroupRadiciGroup | Corporate Marketing & Communication
MEGA TREND - MEASURING SYSTEMS
Sustainability Path
LCA
Life Cycle
Assessment
PCR
EPD
PEF
GRI
Sustainability
Report OEF

12. #radicigroupRadiciGroup | Corporate Marketing & Communication
MEGA TREND - INTEGRATION
Improvement plans
Better products Better processes
Measuring the impacts at every step of the production chain
Internal and External Benchmarks
Integration helps sustainability through:
A complete control of the production chain

13. #radicigroupRadiciGroup | MARKETING&COMMUNICATION
THE MATERIAL BASIS OF SUSTAINABLE FASHION
SYNTHETIC AND NATURAL

14. #radicigroupRadiciGroup | MARKETING&COMMUNICATION
OIL FOR
PETROCHEMICAL
ONLY 11%

15. #radicigroupRadiciGroup | MARKETING&COMMUNICATION
NATURAL
TOWARD
SYNTHETIC
0
10
20
30
40
50
60
70
80
90
100
1980 1985 1990 1995 2000 2005 2010
MillionsofMetricTonnes
Synthetic
Cellulosic
Natural

16. #radicigroupRadiciGroup | MARKETING&COMMUNICATION
COTTON

17. #radicigroupRadiciGroup | MARKETING&COMMUNICATION
Organic cotton projects linked with
deforestation
Ecotextile News has received disturbing
information which links proposed new organic
cotton projects in the Lower Omo Valley,
Southern Ethiopia with the deforestation of
virgin and protected land and the removal of
populations and human rights abuses. The
projects have clear connections with a
leading Turkish textile manufacturer, and
Ecotextile News is currently verifying whether
organic cotton supply arrangements from the
projects are already in place with three major
western retailers.
Published on Wednesday, 05 November 2014
COTTON

18. #radicigroupRadiciGroup | MARKETING&COMMUNICATION
GWP100 BIOPOLYMER
Source Quantis

19. #radicigroup
19
BIOPOLYMER RESOURCES: GER
Source Quantis

20. #radicigroupRadiciGroup | MARKETING&COMMUNICATION
BIODEGRADABLE
VERSUS HIGH
PERFORMANCE
APPLICATION

21. #radicigroupRadiciGroup | MARKETING&COMMUNICATION
BIODEGRADABLE
VERSUS HIGH
PERFORMANCE
APPLICATION

22. #radicigroupRadiciGroup | MARKETING&COMMUNICATION
BIODEGRADABLE
VERSUS HIGH
PERFORMANCE
APPLICATION
0
20
40
60
80
100
120
1980 1985 1990 1995 2000 2005 2010 2015
Synthetic Cellulosic Natural
Million
metric ton

23. #radicigroupRadiciGroup | MARKETING&COMMUNICATION
OPEN QUESTION
EAT SYNTHETIC OR SYNTHETIC DRESSING

24. #radicigroupRadiciGroup | MARKETING&COMMUNICATION
THE MATERIAL BASIS OF SUSTAINABLE FASHION

25. #radicigroupRadiciGroup | Corporate Marketing & Communication
GER/Tensile Strength (MJ eq/Mpa)
1,35 1,42
1,93
3,84
3,28
1,67 1,54
2,79
0,00
0,50
1,00
1,50
2,00
2,50
3,00
3,50
4,00
4,50
PA66 PA6 PP LDPE HDPE PC PETa hiPS
Global Energy
Requirement (GER)
and Mechanical
Properties
THE CHALLENGE OF PRODUCT PERFORMANCE

26. #radicigroupRadiciGroup | Corporate Marketing & Communication
46,26 41,40
50,08
177,66
81,78
47,46
27,84
47,12
0,00
20,00
40,00
60,00
80,00
100,00
120,00
140,00
160,00
180,00
200,00
PA66 PA6 PP LDPE HDPE PC PETa hiPS
GER/Young’s Modulus (MJ eq/Gpa)
Global Energy
Requirement (GER)
and Elastic Modulus
THE CHALLENGE OF PRODUCT PERFORMANCE

27. #radicigroupRadiciGroup | Corporate Marketing & Communication
THE CHALLENGE OF PRODUCT PERFORMANCE

28. #radicigroupRadiciGroup | MARKETING&COMMUNICATION
GER & GWP: PET VS r-PET(RECYCLED)

29. #radicigroupRadiciGroup | MARKETING&COMMUNICATION
THE RECOMMENDATION TO THE STYLISTS

30. #radicigroupRadiciGroup | MARKETING&COMMUNICATION

31. #radicigroupRadiciGroup | MARKETING&COMMUNICATION
Gross Domestic Product
(PIL-GDP)
Gross National Happiness
(FIL)
Index of Sustainable Economic
Welfare (IBES)
Index of Progress Auditor
(IPE)
Human Development Index
(HDI-ISU)
[Cartoon by Vincent Cardona Albini]

32. #radicigroupRadiciGroup | MARKETING&COMMUNICATION
A COMPREHENSIVE APPROACH
ECONOMIC PERFORMANCE
HUMAN RIGHTS PERFORMANCE
LABOUR PRACTICES AND DECENT WORK
PERFORMANCE
SOCIETY PERFORMANCE
ENVIRONMENTAL PERFORMANCE
PRODUCT RESPONSIBILITY PERFORMANCE

33. #radicigroupRadiciGroup | Corporate Marketing & Communication
THANK YOU!
Filippo.servalli@radicigroup.com
www.radicigroup.com
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