Search Engines have increased their potential in how and where to find what Holiday seekers are (not) searching for. SEO & SEM is not only Google. Universal Search also includes Bing, Facebook, Yandex, YouTube, Pinterest, Foursquare and many more on Desktop and Mobile Smartphones. This Search Engine Presentation for Skål Tourism and Travel Holidays was held by Michael Kohlfürst from PromoMasters Online Marketing in Vienna Austria Europe.

1. What Search Engines are capable of and what
Travel consultants should know these days
IBM Client Center
1020 Vienna – Austria
11. June 2014
Presentation on the occasion of SKÅL Club
Vienna Event
Michael Kohlfürst of www.PromoMasters.com

2. PromoMasters Online Marketing Ges.m.b.H.
Since 1999 the partner for succesfull search engine marketing of tourism,
industry and trade. PromoMasters increases the visibility of contents on the
Internet, with Social Media as well as Mobile Marketing on Smartphones
- headword: Universal Search.
Münze Österreich – Österreichische Lotterien – Salzburger Nachrichten – K+K
Hotels – BIOhotels – Wanderhotels – FH Salzburg - …
What
• Michael Kohlfürst CMC – since 1996 in Online Business
• Mag. Andrea Starzer MBA
• 12 employees
Who

3. WHICH SEARCH ENGINES DO YOU KNOW?

4. If Google knows me…

5. Google search – Google Suggest

6. The ideal search result

7. Regional without location

8. Regional with location

9. Google Maps

10. Google Hotelfinder

11. Google Flight Search I

12. Google Flight Search II

13. Google Flight Search III

14. Google Shopping in search results

15. Google Shopping (Merchant) I

16. Google Shopping (Merchant) II

17. Interests like events

18. Knowledge Graph I

19. Knowledge Graph II

20. Knowledge Graph III

21. Knowledge Graph IV

22. Author

23. YouTube – TV of the future

24. Advertising-partner and remarketing

25. Online on mobile phone(vehicle)
voice input
place-related
price comparison
evaluation
booking
navigation
 NFC admission&numbers

26. future: social finding Facebook Social Graph

27. Give a Credit
Evaluate this presentation!
www.promomasters.at/Facebook
www.promomasters.at/Google
www.promomasters.at/Foursquare
www.promomasters.at/Yelp
www.PromoMasters.at/Seminare

28. What search engines are able and travel
consultants should know these days
PromoMasters wishes you lots of success with this guide. Recommend this
presentation to your friends and business partner via Google+, Facebook,
Twitter and other social channels.
Online Marketing Seminare: http://www.promomasters.at/seminar/
PromoMasters® Online Marketing Ges.m.b.H
Waldbadstraße 4 – 5081 Anif Salzburg – Österreich
info@promomasters.at - www.PromoMasters.at +43 6246 76286-0