1. Turn on the lights –
let them know you’ve arrived!
One Tree Content

2. About One Tree Content
• We are a branding and content company. We
foster and enable new brands; nurture
established ones; and provide
marketing/sales teams with communication
support to move to their next level.
• Sometimes branding becomes a way to hide
relative sameness or to make unfulfillable
promises. Instead, at OTC we uncover the
genius in a company and communicate its
uniqueness as a vehicle to inspire greatness

3. What’s Available at One Tree Content?
Positioning
Branding
Strategic Communication Planning
Design
Interactive
Motion Sound
+
Exhibits + Events
Social Media
Guerrilla + Alternative Media
Product Naming

4. There were several branding initiatives for this client, but we’ll
focus on just this brief history of their website development
ONE MINUTE CASE STUDY

5. Case in Point
• In spite of excellent credentials and global
reviews, our client, an SME in the B2B IT
offshore outsourcing space, had trouble being
noticed
• They were not top-of-mind in their target
audience, could not get quality
leads, strategic global alliances
• Among our many recommendations was re-
positioning and website branding…

6. Original Website

7. Process
Get Briefed, Discuss
Requirements
•With
MarCom, SMM, EMM, Sales,
CEO
•Identify the market segment
that they want to dominate
•Identify Target Audience
•Understand Buyer
Behavior, Leverage Points
•Create relevancy
•Take feedback at every stage
of development

8. OPTION

9. Feedback
• Ouch! Too much Bling!
• Too much Janpath! Not us!
• We are passionate, but quiet about our
work

10. OPTION

11. Feedback
• Better – it’s corporate-like, thoughtful, like us
• The benefits are clear for our target audience
• The ‘Fast Call Back’ works fine
• The promo area works
• But, there’s too much on the page
• Cut to the chase – the flash is the most
important piece on the page.

12. Final

13. Inside Page

14. Feedback
Yes! This is us
• Robust Thinking
• Youth and energy
• Inventiveness
• Says why clients should leave the thinking to
us
• We’re middle market, but in a niche of our
own
• It eliminates reliance on external validation

15. Outcomes
• High visibility in global market on the
following factors: Delivery
Commitment, Extensive Requirement
Analysis, Offshoring Models, Quality
Management System, Software Testing
and Quality Assurance
• Rise in number and quality of leads
• Eventual multi-million dollar acquisition
by an international company

16. So that was fun – and while it takes a few minutes to go through the
slides, just that part took 60 days, close interaction at senior
levels, and expertise to conclude. In the next part, we’ll show you
more of our processes.
ONE TREE CONTENT BRANDING
AND CONTENT

17. One Tree Content Key Processes
• Briefing Protocol – captures your unique
proposition, target audience, value
levers, competition, and other essentials for a great
go-to audience communication strategy.
You’ll find your copy here.
• Our Content Mapping Process and Lead Nurturing
Strategy are outlined in brief in the next few slides.
We can detail these when we meet.

18. One Tree Content Mapping Process

19. One Tree Content Lead Nurturing Strategy
AUDIT
QUESTIONS MAP
IDENTIFY Audit content
What ?'s do ANSWERS Map content IDENTIFY
Personas; to determine
your persona's Answer the available to Holes. Ask, CREATE
define what's good /
ask at each questions the where are we Content to fill
concerns, bad &
stage of their your questions that missing in the HOLES!!
drivers, role, answers
buying personas ask. content can content?
etc. ????'s.
process? answer.
BE CRITICAL

20. One of our Mini Processes for Quality
Content
Your copy here:
Free copy of the One Tree
Content Checklist available
here!

21. Snippets
ONE TREE CONTENT AT WORK

22. Brand Architecture

23. Logos and Execution

24. Exhibitions

25. Our Clients – Top LinkedIn Influencers

26. High Personal Engagement on
Blogs, Facebook and LinkedIn

27. Blogs and Facebook Company Pages

28. Graphics and Illustration

29. Events

30. Original Content, Films, Articles, and
Reviews
• Film scripts for NDTV Good Times
• Articles for www.smarttravelasia.com
• Nokia Cannes Award Winner
• Academic Content and Editing on
Economics, Human
Development, Computer Sciences, and
more for IGNOU

31. Our Tribe: Skilled, Experienced
Resources, all Under One Tree
• Nabha Shetye, ex Creative Director, Mudra and two times Ad
Club Gold Award Winner, Bangalore
• Robert Godinho, film maker and producer, Cannes Award
winner, Delhi
• Gargi Sharma, Brand Identity and Design, Pune
• Kamal Malik, Print Production, Delhi
• Pawan Kitchlue, Ex Director 141, Trikaya Grey and award
winning specialist in exhibitions and other experiential
communication, Delhi
• Mayank Gupta, content development, education verticals, Delhi
• Shashi Shetye, award winning Art Director and Illustrator, Delhi
• Praveer Shukla, co-founder, OneTree Content, with over 40 years
of experience in advertising, Delhi
• Priyanka Bhatia, co-founder OneTree Content, with experience in
hard news and public relations Delhi.

32. Being Good Just Isn’t Good Enough
Anymore!
You’re aiming to be Best in Class - and
we’d love to be part of your MarCom
Team!
Priyanka Bhatia, Co-founder
+919818540023
priyankabhatia@onetreecontent.com