1. 28 April 2014
How ICTs can make
a difference to
Livelihoods

2. ICTS FOR DEVELOPMENT
PROGRAMMING

3. Page 3
ICT IN PROGRAMME AT OXFAM

4. Page 4
KEY PRINCIPLES FOR SUCCESS
• Consider ICT as an enabler
• Embed ICTs in existing process
• Context appropriate solutions
• Build on existing solutions (where possible)
• Sustainability
• Women’s rights at the heart
• Listen to stakeholders

5. Page 5
THE REALITY OF USING ICTS
En un despliegue usando lo
digital
Allocation of time
in a deployment
using ICTs
TECHNOLOGY SET UP
set up technology/server,
training on functionality,
organising information
flows, integrate other
systems
PROGRAMME DESIGN
outreach, branding,
incentives, feedback,
messaging, data
collection, verification,
multichannel approaches

6. ICTS IN LIVELIHOODS PROGRAMMING
http://growsellthrive.org/our-work/ict

7. Page 7
INTEGRATING ICTS IN OXFAM’S
LIVELIHOODS PROGRAMMES – STEP 1
1. Understand the wide range of information and financial services
that can be provided through ICTs for small-holder farmers

8. Page 8
INTEGRATING ICTS IN OXFAM’S
LIVELIHOODS PROGRAMMES – STEP 1
Information Services Value Chain Linkages Financial Services
• Inputs information
• Agronomic information
• Weather forecasts
• Market information
• Aggregation of farmers
for purchase and sale
• Connection with input
providers and buyers
• Mobile banking
(money transfers)
• Micro-credits
• Micro-insurance
Service
Offering
• Better choice of inputs
• Better agro practices
• Improved productivity
• Higher crop quality
• Higher price received
• Purchase at lower cost
• Access to larger buyer
• Less product loss
• Access to new
products and markets
• Reduced risks and
transaction costs
• Access to credit
• Reduced vulnerability
to risks and shocks
Benefits
Types of M-Agri services:
org/our-work/ict
The effect of M-Agri services depends on the type of service provided.
A combination of services has greater potential to have an impact on poverty
reduction and to achieve sustainability in the long term

9. Page 9
INTEGRATING ICTS IN OXFAM’S
LIVELIHOODS PROGRAMMES – STEP 2
2. Identify concrete activities where ICTs could be used as a delivery
channel and contribute to reduce the operating costs, increase the
outreach and improve the efficiencies of the programme
Gendered market map (Value Chain section) with opportunities
for ICTs in the dairy value chain Bangladesh
org/our-work/ict

10. Page 10
INTEGRATING ICTS IN OXFAM’S
LIVELIHOODS PROGRAMMES – STEP 2
Gendered market map (Value Chain section) with opportunities
for ICTs in the dairy value chain Bangladesh
org/our-work/ict

11. Page 11
INTEGRATING ICTS IN OXFAM’S
LIVELIHOODS PROGRAMMES – STEP 3
3. Conduct a quick landscape analysis of the enabling environment,
M-Agri and Mobile Money service offering in the country
Source: https://mobiledevelopmentintelligence.com/ : 2014
Source: https://mobiledevelopmentintelligence.com/ : 2014
org/our-work/ict
Source: https://mobiledevelopmentintelligence.com/ : 2014

12. Page 12
There are currently over 100 active initiatives in the field of M-Agri, many of
which compete in the same countries with similar service offerings
INTEGRATING ICTS IN OXFAM’S
LIVELIHOODS PROGRAMMES – STEP 3
...and 230 in the field of Mobile Money
Source: https://mobiledevelopmentintelligence.com/ : 2014
Source: https://mobiledevelopmentintelligence.com/ : 2014
org/our-work/ict
Source: https://mobiledevelopmentintelligence.com/ : 2014

13. Page 13
INTEGRATING ICTS IN OXFAM’S
LIVELIHOODS PROGRAMMES – STEP 4
4. Compare the opportunities for using ICTs in the programme (step
2) and the existing ICT service offering in the country (step 3) to
identify potential synergies between both
Gendered market map (Value Chain section) with opportunities
for ICTs in the dairy value chain Bangladesh
org/our-work/ict

14. Page 14
INTEGRATING ICTS IN OXFAM’S
LIVELIHOODS PROGRAMMES – STEP 4
Gendered market map (Value Chain section) with opportunities
for ICTs in the dairy value chain Bangladesh
org/our-work/ict

15. Page 15
A. Outcome: The existing service offering fully matches an
opportunity identified to use ICTs in a particular activity of the
programme
Intervention: Linking the existing service offering to an
Oxfam programme
OUTCOMES FROM STEP 4
EDP Programme in Ethiopia; Honey Value Chain
org/our-work/ict

16. Page 16
B. Outcome: The existing service offering matches partially an
opportunity identified to use ICTs in a particular activity of the
programme.
Intervention: Collaborating with the service provider to
improve their current service offering to address the needs
and activities of the programme
OUTCOMES FROM STEP 4
Fish Value Chain: Lake Turkana
org/our-work/ict

17. Page 17
C. Outcome: The existing service offering does not match any
opportunities identified to use ICTs in the programme.
Intervention: Designing and implementing new services
through public-private partnerships to address service-
offering gaps
OUTCOMES FROM STEP 4
Livelihoods Programme in Rwanda; Pineapple Value Chain
org/our-work/ict

18. Page 18
GENDER APPROACH
Opportunities:
• Mobiles can address women’s time and mobility constraints
• Facilitate women’s access to relevant information
• Increase access to financial services for income generating or care
related activities
• Gather sex-disaggregated data in agriculture and for MEL purposes
• Facilitate women’s participation in political processes
• Address power imbalances at the household and community levels
org/our-work/ict

19. Page 19
GENDER APPROACH
• Financial constraints to buy mobile phones and pay for services
• High levels of technological and language illiteracy
• Cultural constraints can prevent women from accessing services
• Access to information does not in itself promote behavioral change
Challenges:
Ownership and usage of mobile phones by women in rural areas
Recommendations:
• Use multiple delivery channels (e.g. mobiles, radio, face to face…)
• Explore alternative business models for revenue generation
• Peer to peer knowledge exchange can facilitate behavioral change
• Involve women in the design of the service
org/our-work/ict

20. Page 20
“The world needs a paradigm shift in agricultural development...from
conventional, monoculture-based and high external-input-dependent industrial
production towards mosaics of sustainable, regenerative production systems
that also considerably improve the productivity of small-scale farmers...a
farmer is not only a producer of agricultural goods, but also a manager
of an agro-ecological system that provides quite a number of public
goods and services (e.g. water, soil, landscape, energy, biodiversity and
recreation).”
UNCTAD: 2013, “Trade and environment review 2013”
RESEARCH AND INFLUENCING
ICTs and sustainable agriculture
Partners:
org/our-work/ict

21. Page 21
RESEARCH AND INFLUENCING
ICTs and sustainable agriculture
Partners:
Results:
org/our-work/ict

22. Page 22
Implementer: Global Content Partner:
Timeframe: 3 years
Goal: Improve nutrition levels of 3 million women and children
3 Services: Health, Agriculture & Nutrition
14 Countries from Sub-Saharan Africa and Asia
Oxfam’s role in the consortium:
• Sustainable Agriculture & Women Empowerment advisory role
• Technical advise in business model design of the services
• Lead partner in Bangladesh, Malawi and Rwanda
Links to other programmes: GEM, EDP & WEE-Care
Donors:
NEW PROGRAMMES: M-NUTRITION
• Local Content
Partners
• MNOs
• Governments

23. MOBILE DATA COLLECTION

24. Page 24
HOW DOES IT WORK?

25. Page 25
Major benefits
Speed of data capture
Cost effectiveness
Direct export to Excel
Advanced analysis &
visualisation
Smarter data: GPS &
photosImproved sharing
Removal manual data
entry & human error
Higher quality data: no
illegibility
Automated logic

26. Page 26
SNAPSHOT: IN THE FIELD
• Protection surveys: Jordan & Philippines
• Remote reporting: Kenya & Ethiopia
• Project monitoring: Haiti, Bangladesh & Philippines

27. Page 27
RESOURCES: MOBILE SURVEY TOOLKIT

28. Page 28
REMOTE REPORTING & WEE-CARE

29. THE FUTURE OF ICTS IN PROGRAMME

30. Page 30
FUTURE OF ICT IN PROGRAMME
• Work as One Oxfam – strategy and shared vision
• Network of staff
• Stories are our “bread and butter” for inspiration
• More robust and standard MEAL
• Improving communications
• Sustainable and replicable opportunities to reach scale
• Unique role in ethics and appropriateness

31. MOVING TO 2020

32. Page 32
MOVING TO 2020
ICTs for Oxfam 2020: Reduced
costs
MEAL
Increased
outreach
Influencing
Sustainable
Business
ModelsIncreased
Funding
• Increase impact
• Relevance and influential
• Legitimacy and accountability
• Sustainability