This presentation was given during the Track 2: Social Media in Medical Education of the 4th Philippine Healthcare and Social Media Summit 2018 in Grand Regal Hotel, Davao City, Philippines. This presentation describes the use of different social media tools for undergraduate medical education and research.

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INTEGRATING
SOCIAL MEDIA IN
MEDICAL
EDUCATION
OURLAD ALZEUS G. TANTENGCO
MD-PhD Molecular Medicine (cand)
College of Medicine
University of the Philippines Manila

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OURLAD ALZEUS G.
TANTENGCO
MD-PhD Molecular Medicine (cand)
College of Medicine
University of the Philippines Manila
Email: ogtantengco@up.edu.ph
Twitter: @drdrlads / @drladstantengco
Facebook: fb.com/doktordoktorlads
Instagram: @drdrlads
Blog: doktordoktorlads.blogspot.com

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OBJECTIVES
By the end of this session attendees will be
able to:
1. Describe how different Social Media tools can
be used in undergraduate medical education
and research
2. Be familiar with the advantages and
disadvantages of these tools

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PARAGRAPH RIGHT
AND PICTURE LEFT
Source: http://researchhubs.com/post/computing/web-application/web-1-2-and-3.html

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THE CONVERSATION PRISM
What is Social Media?
• It's having conversations
• It’s making connections
• It’s building relationships
• It’s sharing resources and
information
• It’s networking
• It’s collaborating.

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Early 1900s
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EVOLUTION OF MEDICAL EDUCATION
Late 1900s 2000s
https://medicine.uams.edu/about-the-college/college-of-medicine-history/history-features/education/
https://www.medisquare.be/index.php/2017/10/09/le-dr-georges-dallemagne-cdh-qualifie-lexamen-dentree-en-medecine-de-sommet-de-betise-et-dabsurdite/
http://languages.oberlin.edu/blogs/ctie/2018/02/11/digital-distractions-technology-teaching-and-learning-in-the-contemporary-classroom/

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Social media brings
together clusters of like-
minded people to engage
in real-time, on-line
dialogue on topics that
merely interest them—or
about which they feel
passionately: ‘community’
is no longer a function of
geography
Hillman T, Sherbino J. Postgrad Med J 2015;91:544–545

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Knowledge, once
the monopoly of
the professions is
now available 24/7
to anyone with a
search engine.

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● The learning pyramid help
us to understand how we
learn and what is more
effective for us to learn.
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THE LEARNING PYRAMID
Source: https://sites.google.com/site/andreasportfoliopedagogy/2-the-learning-pyramid

10. “Social media tools augmented students’ learning opportunities,
allowed for real-time communication outside the classroom,
helped students connect with medical experts, fostered
collaborative opportunities, and enhanced creativity”.
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11. The use of social media allows students to transcend
geographical barriers. The students were tweeting academics
from other continents and getting replies almost
instantaneously.
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OUTLINE
1. Facebook
2. Blogs
3. Twitter
4. Youtube
5. Google Scholar
6. Researchgate

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FACEBOOK
Largest social network
Users can create a customized profile
Users can add other users as "friends",
exchange messages, post status
updates, share photos, videos and
links, use software applications
Users may join common-interest user
groups organized by workplace,
school, hobbies or other topics

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FACEBOOK

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FACEBOOK GROUPS

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WEBINARS ON FACEBOOK

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BLOGS
• Blog-publishing service that allows multi-
user blogs with time-stamped entries.
• The most traditional of social media tools
• Allow for longer, more detailed discusions,
and can include embedded pictures,
videos, etc

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MEDICAL
BLOGS

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MEDICAL
BLOGS

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TWITTER
• Very short (140-character)
messages
• Accounts can be public or private
• Users identified by “handle”: e.g.
@drdrlads
• Posts (“tweets”) are shared
among account “followers”, and
can be shared (“re-tweeted”, or
“RT”) with other

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TWITTER

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TWITTER
• Hashtags are searchable within
Twitter, and allow users to
follow specific topics (e.g.
#clinicaltrials)
• Hashtags allow for shared, live
discussion on these topics (e.g.
#HealthXPH)

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TWITTER
When Twitter was integrated into the curriculum they found that
students were more engaged in the subject and achieved better
exam results.

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YOUTUBE
• YouTube is a free video
sharing website that makes
it easy to watch online
videos.
• Users can even create and
upload their own videos to
share with others.

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YOUTUBE

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YOUTUBE

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GOOGLE SCHOLAR
• Google Scholar is a freely
accessible web search
engine that indexes the
full text or metadata of
scholarly literature across
an array of publishing
formats and disciplines

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GOOGLE SCHOLAR

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RESEARCHGATE
• Social networking site for
scientists and researchers to
share papers, ask and answer
questions, and find
collaborators.
• Provides a professional
network for the scientific
community to connect with
each other to share and
discuss research.

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RESEARCHGATE

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RESEARCHGATE

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● Google Scholar seems to index more citations than Scopus, which in
turn has a bigger citation index than the Web of Science (WoS)
● ResearchGate found less citations than did Google Scholar but MORE
than both Web of Science and Scopus.
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RESEARCHGATE AND GOOGLE SCHOLAR

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USING SOCIAL MEDIA TO TEACH OTHERS

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USING SOCIAL MEDIA TO TEACH OTHERS

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USING SOCIAL MEDIA TO TEACH OTHERS

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CONCLUSION
We discussed the use of different social
media tools for undergraduate medical
education
1. Facebook
2. Blogs
3. Twitter
4. Youtube
5. Google Scholar
6. Researchgate

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CONCLUSION
Social media offers a number of innovative
ways to facilitate and enhance student
learning.
It can complement traditional learning
techniques and enhance their students’
education.

38. THANK YOU FOR
LISTENING!
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