The Science Behind Neuromarketing

The Science Behind Neuromarketing and Sands Research’s Neuro-Engagement Factor™ October 2009

The Science Behind Sands Research ,[object Object],[object Object],[object Object]

Capturing and Measuring Neurological Activity ,[object Object],[object Object],[object Object],[object Object]

In the Lab or Mobile ,[object Object],[object Object],[object Object]

Science Behind Neuromarketing…. Brainwave signal response to a 30 second television commercial

EEG Data is Collected and Displayed Brainwave activity is collected in real-time from each of the electrode sites and then localization of the response to the media being presented is performed. In order to determine the location of the activity within the brain, advanced signal processing techniques are used to determine the location of that activity's source.

What is Neurological Engagement? ,[object Object],VERY ENGAGED SLIGHTLY ENGAGED

Just A Few Seconds To Engage ,[object Object]

How Engaged Was the Viewer? ,[object Object],[object Object],[object Object],[object Object]

Neuro-Engagement Factor TM (NEF) ,[object Object],[object Object],Party Starter: 3.73 Lime: 3.78 Flying: 2.46 Opera: 3.11 Fire: 2.97

What is NEF? Elegant in its Simplicity ,[object Object]

And the NEF score is…… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Concept Copy testing – Animatics and Storyboards to Final Product (Scene by Scene – Second by Second) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Integration of Neurophysiology and Behavioral Data

What can ruin a good ad from the neurological perspective? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Comprehensive Report ,[object Object]

Other Capabilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Philosophy in Practice ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Contact Us

The Science Behind Neuromarketing

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