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RUCHI SINHA
• “An entrepreneurial culture consists
of a group of individuals who have
suppressed individual interests in an
effort to achieve group success
because group success will advance
their individual interests."
Basic beliefs and assumptions about the
company
Emotional aspect
Reflect history
Inherently symbolic
Fuzzy
Substance and Form
People and empowerment focused
Value creation through innovation and change
Attention to the basics
Hands-on management
Doing the right thing
Freedom to grow and to fail
Commitment and personal responsibility
Emphasis on the future
People and empowerment focused
Value creation through innovation and change
Attention to the basics
Hands-on management
Doing the right thing
Freedom to grow and to fail
Commitment and personal responsibility
Emphasis on the future and a sense of urgency
COMMUNAL CULTURE
NETWORKED CULTURE
MERCENARY CULTURE
FRAGMENTED CULTURE
 Increase awareness of entrepreneurial opportunities.
 Intensify enterprise education and awareness
campaigns.
 Create identifiable role models and champions.
 Establish mentor and patron panels.
 Incentives and support for business succession.
 Create incentives for SMEs to take apprentices.
 Enhance intrapreneurship.

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Entrepreneurial Culture

  • 2. • “An entrepreneurial culture consists of a group of individuals who have suppressed individual interests in an effort to achieve group success because group success will advance their individual interests."
  • 3. Basic beliefs and assumptions about the company Emotional aspect Reflect history Inherently symbolic Fuzzy Substance and Form
  • 4. People and empowerment focused Value creation through innovation and change Attention to the basics Hands-on management Doing the right thing Freedom to grow and to fail Commitment and personal responsibility Emphasis on the future
  • 5. People and empowerment focused Value creation through innovation and change Attention to the basics Hands-on management Doing the right thing Freedom to grow and to fail Commitment and personal responsibility Emphasis on the future and a sense of urgency
  • 6.
  • 7. COMMUNAL CULTURE NETWORKED CULTURE MERCENARY CULTURE FRAGMENTED CULTURE
  • 8.  Increase awareness of entrepreneurial opportunities.  Intensify enterprise education and awareness campaigns.  Create identifiable role models and champions.  Establish mentor and patron panels.  Incentives and support for business succession.  Create incentives for SMEs to take apprentices.  Enhance intrapreneurship.