Presentation describing how Advena Artemis can help you clone your favorite client

1. Presentation to:
Greenway BNI
Clone Your Favorite Client
Presented by: Misty Khan
Advena Artemis LLC
Tuesday, June 14, 2011

2. Presentation Outline
• Portrait of a Favorite Client
• Elements of a Successful Sales &
Marketing Organization
• Road Map to Success
• Advena Artemis Favorite Client

3. Portrait of a Favorite Client
• Profitable
– Serviced with normal processes
– Good margin
– Low Maintenance
• Low Cost of Sale
• Value Your Products and/or Services
• Pay on time
• Refer Your Products and/or Services

4. Imagine…
• What if you could clone your favorite
client?
– 4 more
– 9 more
– 49 more
– 99 more
• What would that mean for your business?

5. A Successful Sales & Marketing
Organization
• SMART Goals, Core Values, Mission
aligned & ubiquitous
• Geared to bring in more favorite clients
– Favorite client is well defined
• Brand reflects core values, mission, goals
& attracts favorite clients
– Marketing focused on target industries

6. A Successful Sales & Marketing
Organization
• Business development processes in place
to attract, secure and retain favorite clients
– Collect, distribute & track leads
– Monitor Proactive KPIs
• Business Development team is cohesive
and goals are adopted by entire
organization.

7. Advena Artemis
Road Map to Success
Delphi
Assessment
& Plan
Sales &
Target
Marketing
Market
VP
Assessment
Retainer
(TMA)
Services
CRM/CMS Customer
Evaluation, Perception
Selection, Analysis
Implementation (CPA)
KPI
Development

8. Advena Artemis
Favorite Client
• Entrepreneurial origins
• In Growth Mode or in Pain – revenue, new
market, new product
• Transitioning from small to mid sized
company – approx. $10 – $200 MM Sales
• Manufacturing, distribution, energy,
petrochemical, high tech

9. You might be a great Artemis
prospect if…
#5 You are always complaining about your sales
team
#4 You have set goals to increase revenue, expand
territory or introduce a new product
#3 You have no defined sales process – only KPI is
revenue
#2 You think a new CRM is the answer to all your
sales problem
#1 You would like to clone your favorite client

10. Questions
Advena Artemis LLC
info@advenaartemis.com
713.267.7555