Using Apps and Digital Tools for Health Campaigns

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Mike Robert

Presentation at the 2015 National Conference on Health Communication, Marketing & Media

Gesundheit & Medizin Soziale Medien Marketing

Using Apps and Digital Tools to Enhance Campaign Support and Engagement
Mike Robert :: Digital Strategist

Siri, what is the meaning of life...
and this session?
Do you love apps?
Do your audiences love digital tools?
You’ve come to the right place.

Real Warriors Campaign
Integrated communications
Real Warriors app & complementary website
Siri, how will we spend the next
15 minutes?

The Defense Department Real Warriors Campaign launched in 2009.
Based on the health belief model, it’s a social marketing campaign that
encourages the military community to seek care for invisible wounds.

CREATE AWARENESS about available resources for psychological health care
among warriors, their families, their commanders and the public at large.
CREATE UNDERSTANDING regarding the challenges service members may feel
prevent them from seeking care or support for psychological health concerns.
CREATE AWARENESS of the concepts of resilience and early intervention as well
as the roles they play in successful care, recovery and reintegration for returning
service members and overall force readiness.
Based on formative research, goals
were defined:

1M+ SOCIAL MEDIA INTERACTIONS
IN RESPONSE TO A TWEET SHARING THE SUICIDE PREVENTION LIFELINE
A FOLLOWER SHARING @REALWARRIORS WITH A FELLOW VETERAN

Hermes Platinum Creative Award, IAC Award
SO WHAT?
FOUR-STAR RATING on the App Store
1500+ downloads on iPhone, iPad, iPod touch
4200+ salutes to 475+ user-submitted photos
19300+ PSA views via targeted campaigns

www.realwarriors.net
Real Warriors on the App Store
Mike Robert :: Digital Strategist :: robert_mike@bah.com

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Dr. Faiza delivers an insightful lecture on the distinguishing characteristics of skeletal, smooth, and cardiac muscles, offering a comprehensive understanding of their histology, physiological anatomy, electrophysiological properties, and contractile mechanisms. Through meticulous tabulation and comparison, she aims to equip learners with a detailed comprehension of the unique features and functionalities of each muscle type. Beginning with a detailed exploration of histological differences, Dr. Faiza outlines key distinctions such as multinucleation in skeletal muscle, mononucleation in smooth and cardiac muscles, and the presence of striations in skeletal and cardiac muscles. She meticulously elucidates the structural arrangement of each muscle type, highlighting their cellular morphology and organization within tissues. Transitioning to physiological anatomy, Dr. Faiza navigates through various aspects including innervation, level of control, initiation of contraction, and modification by hormones. By delineating the role of the somatic nervous system in skeletal muscle control, and contrasting it with the autonomic nervous system's influence on smooth and cardiac muscles, she offers a nuanced understanding of neural regulation in muscle physiology. Furthermore, Dr. Faiza delves into electrophysiological properties, elucidating the mechanisms underlying action potential generation, duration, and ionic basis in each muscle type. Through insightful analysis, she reveals how differences in action potential characteristics contribute to variations in muscle contraction speed, duration, and resistance to fatigue. Finally, Dr. Faiza meticulously examines the contractile mechanisms of skeletal, smooth, and cardiac muscles, shedding light on the sliding filament theory, mechanisms of calcium action, and speed of contraction. By comprehensively comparing these mechanisms, she provides learners with a deep understanding of the intricate processes governing muscle contraction and function. Through engaging presentation and meticulous analysis, Dr. Faiza's lecture serves as a valuable resource for students seeking a thorough understanding of the fundamental differences between skeletal, smooth, and cardiac muscles.

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