4. Ugandan
Facts
Area
236.040
sq
km
Area
–
compara2ve
Slightly
smaller
than
Oregon
Popula2on
32.369.558
Popula2on
growth
rate
2.692
%
(2009
est.)
Popula2on
growth
rate
compara2ve
-‐
USA
0.975
%
(2009
est.)
Age
Structure
0-‐14
years:
50
%
15-‐64
years:
47.9%
%
65
years
and
over:
2.1%
%
(2009
est.)
Median
Age
Around
18
years
!!!
(2008
est.)
Summer
Term
09
Michael
Wal*nger
|
Media
Markets
in
Uganda
4
5. Ugandan
Facts
Languages
English
(official
na*onal
language,
taught
in
grade
schools,
used
in
courts
of
law
and
by
most
newspapers
and
some
radio
broadcasts)
Lugandan,
Swahili,
Arabic
Literacy
Defini*on:
age
15
and
over
can
read
and
write
Total
popula*on:
66.8%
%
(2002
cencus)
Capital/largest
city
Kampala
1.353.236
inhabitants
(2005
est.)
Government
type
Republic
Economy
GDP
$35.88
billion
(2008
est.)
Economy
compara2ve
–
Kenya
GDP
$61.83
billion
(2008
est.)
Summer
Term
09
Michael
Wal*nger
|
Media
Markets
in
Uganda
5
7. Overview
-‐
Media
Market
„The
media
sector
in
Uganda
has
expanded
tremendously
in
the
past
five
years.
This
expansion
has
been
made
possible
by
the
liberalisa*on
of
the
airwaves
and
the
print
media
by
the
Na*onal
Resistance
Movement
(NRM)
government
from
the
mid-‐1990s
onwards.
Dr.
John
Wotsuna
Khamalwa
Summer
Term
09
Michael
Wal*nger
|
Media
Markets
in
Uganda
7
8. Overview
-‐
Media
Market
8
%
1
%
1
%
83
%
1
%
0,3
%
21
%
TV
Satellite
Dish
Cable
TV
Radio
Computer
Internet
Mobile
Phone
Summer
Term
09
Michael
Wal*nger
|
Media
Markets
in
Uganda
8
9. Broadcas2ng
•
UBC
TV
-‐
public,
run
by
Uganda
Broadcas*ng
Corpora*on
•
WBS
-‐
private,
operated
by
Wavah
Broadcas*ng
Service
•
Pulse
TV
-‐
private
•
Na*on
TV
(NTV)
-‐
private
•
East
Africa
TV
–
private
Percentage
of
Ugandans
owning
a
TV-‐Set:
8
%
(but
66
%
in
the
Capital
Kampala)
Summer
Term
09
Michael
Wal*nger
|
Media
Markets
in
Uganda
9
10. Print
•
New
Vision
-‐
state-‐owned
daily
•
The
Monitor
-‐
privately-‐owned
daily
•
The
Weekly
Observer
-‐
privately-‐owned
Compared
to
other
African
Countries
quite
a
literate
society.
Summer
Term
09
Michael
Wal*nger
|
Media
Markets
in
Uganda
10
11. Radio
•
UBC
Radio
-‐
public,
run
by
Uganda
Broadcas*ng
Corpora*on
•
Radio
Simba
-‐
private
•
Capital
Radio
-‐
private
•
KFM
-‐
private,
operated
by
Monitor
Publica*ons
•
Radio
One
-‐
private
•
Sanyu
FM
-‐
Uganda's
first
private
sta*on
•
Central
Broadcas*ng
Service
(CBS)
-‐
private,
operated
by
Buganda
Kingdom
•
City
FM
-‐
private,
operated
by
ruling
Na*onal
Resistance
Movement
Summer
Term
09
Michael
Wal*nger
|
Media
Markets
in
Uganda
11
12. Online
Media
•
Percentage
of
Ugandans
owning
a
Computer:
1
%
•
Percentage
of
Ugandans
saying
they
have
ever
accessed
the
Internet:
3.4%
•
Est.
Internetusers
per
100
Inhabitants:
6.48
Cybercafés
Summer
Term
09
Michael
Wal*nger
|
Media
Markets
in
Uganda
12
13. Mobile
Media
•
Mobile
Phones
in
Use:
4.195
million
(2007)
•
One
in
five
Ugandans
claim
that
they
own
a
cellphone
•
Percentage
of
Ugandans
owning
a
mobile
phone:
21
%
•
Landlines
per
100
Inhabitants:
0.53
•
Mobile
Phone
Subscribers
per
100
Inhabitants:
13.58
•
Comparison
(High
Income
Countries):
112.42
$
Summer
Term
09
Michael
Wal*nger
|
Media
Markets
in
Uganda
13
14. Case
Study
Summer
Term
09
Michael
Wal*nger
|
Media
Markets
in
Uganda
14
15. Wrap
Up
•
Mobile
cellular
service
is
increasing
rapidly,
but
the
number
of
main
lines
is
s*ll
deficient;
e-‐mail
and
Internet
services
are
available.
•
Preparing
for
digital
transi*on
like
high
defini*on,
set-‐top-‐boxes,
etc.
-‐-‐>
but
s*ll
very,
very
briefly.
•
Liberalised
broadcas*ng
ajracts
increased
levels
of
adver*sing
which
is
accelara*ng
the
expansion
of
the
private
sector
free-‐to-‐air
broadcast
market
(mobile
operators
are
usually
among
the
top
5-‐
or
at
least
among
the
top
20-‐spenders).
•
Slow
change
from
producer
to
service
economy
causes
a
steady
rise
of
a
middle
class
that
has
more
disposable
income.
Summer
Term
09
Michael
Wal*nger
|
Media
Markets
in
Uganda
15
16. Wrap
Up
Summer
Term
09
Michael
Wal*nger
|
Media
Markets
in
Uganda
16
