Fleishman Hillard- Social Discussion Analyser NYC 14 http://connect.switchpitch.com/site/welcome/

1. Social Discussion
Analyser FleishmanHillard

2. DiscussionAnalyzr
• What exists: The full firehose
• What we need: Little drops at a time
– Manually targeted audiences
– Specific posts
• Project Context: Very specific pieces of
content or audiences often spark a
broader discussion. We need to
understand only that conversation.

3. TargetMarket
• Who we work with - Large brands to help
them better understand the conversation
around very specific catalyst events (e.g. a
product launch, consumer complaint, major
news article).
• Strategic Benefits:
– Experience working with a large agency (how to
sell to us, how to price, how to fit into budget
cycles)
– Access to major brand account teams (and brand
executives)

4. ProjectDetails
• Aiming to test by the end of Q1 2015
• Total budget - tbd
• Focused on external development help.
• The idea partner brings both technical and
strategic skills. We have an end goal but are
always looking for better ways/solutions to
get there (we don’t assume our solution is
best).
• Keep in mind – easy of use, price like we budget,
apps must be good looking and smart